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How To Promote Your Next Blog Post And Increase Traffic By Over 425%

How To Promote Your Next Blog Post And Increase Traffic By 425%

Have you ever wondered how to promote each of your blog posts more effectively?

The truth is that no matter how much time and effort you put into writing your blog posts, clicking publish is just the beginning.

To give you a helping hand, I’ve had an infographic created that covers some of the most effective tactics promote your next blog post:

blog post promotion infographic small

Click here to enlarge.

Embed this infographic on your blog: copy and paste the code below


I’d like to thank Kevin and the team at COSSales.com for collaborating with me on this infographic.

Conclusion

There are a few important things to remember when promoting your blog posts:

  • Make it easy for people to promote your content – Once someone visits your post, is it easy for them to share it? Adding social sharing buttons is one step, but you can go further by adding shareable quotes using tools like Click to Tweet.
  • The more time you put in, the more successful you’ll be – The results you get from your blog post promotion efforts are proportional to the time and energy that you put in.
  • If at first you don’t succeed, identify why not – It’s easy to get disheartened when you don’t see the results you expect, try to figure out why tactics you use haven’t worked. It may be that you need to keep on with them for a bit longer or try a slightly different approach.
  • If you use syndication, be careful – Syndication is a great way to get more eye-balls on your content, but it may mean that any posts you have syndicated will struggle to rank in search engines. You can ask publisher to use the rel=”canonical” tag which will tell Google that your site published the original version,  but it’s no guarantee that the publisher won’t rank higher than you in search engines. Despite this, syndication can still be a great tactic to use, especially when you’re in the initial stages of building an audience.
  • Earn some goodwill before starting your outreach – There are plenty of ways to use blogger outreach but getting to know people and helping them out before asking them for help will set you up for success.
  • It doesn’t stop with these tips – I expand on all of the tips featured in this infographic, in this blog post. This infographic is an example of content repurposing in action and the great thing is that it takes a very detailed post and makes it far easier to digest.

Over to you

Which tactics do you use to promote your blog posts? Do you have any suggestions to share?

We’d love to hear from you in the comments below.

About Adam Connell

Adam used to run a team of marketers. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. He’s a fan of Firefly and Chinese takeaways. Click here to join the Blogging Wizard newsletter; you’ll get our best content & 15+ guides to grow your online presence faster.

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  • [ Smiles ] Adam, I am totally impressed; you seem to have it all well-thought out.

    However, I would have to say that the best way of growing one’s blog faster is, to work on getting most people as possible to subscribe to their blog via email.

    Do keep up the good work!

    • Thanks for the kind words, Renard!

      You’re right about encouraging people to subscribe via email. It works great :)

  • Sue Anne Dunlevie

    Wow, Adam! This is the best blogging infographic I’ve seen to date.

    I do all of these except social bookmarking and paying for StumbleUpon. I’m going to start adding those to my repertoire.

    Sharing it now.
    Sue

    • Thanks so much Sue, that means a lot :)

      Great that you’re already doing most of these. When you try StumbleUpon, you’ll love how specific the targeting options are.

      Technology/tool related posts can often work really well there.

      Thanks for sharing!

      – Adam

      • Sue Anne Dunlevie

        Thanks for the advice, Adam – I’ll try that.

        Sue

        • My pleasure, Sue. Let me know how you get on!

  • Jan Moore

    I agree with Sue. This is brilliant! Thank-you. As someone who is a visual learner and pretty much sucks at technology – you have now made sense of all the puzzle pieces. Kudos to you Adam.

    • My pleasure, really glad that this has helped you!

      Thanks for your comment. I’m planning on publishing more visual posts like this in the near future focused on similar topics.

  • Hi Adam,

    This is a fantastic infographic and resource. I do 75% of what you mentioned in here and the other 25% I haven’t even thought about to be honest.

    I’m like Sue, I use Stumbelupon to share my content but have never thought about it as tool to pay access to a targeted audience.

    Have a great week Adam!

    ~ Don Purdum

    • Hi Don,

      Thanks for your comment!

      Awesome that you’re doing 75% of this already.

      For a long time, I didn’t use StumbleUpon ads, after a while it seemed like the next big step. After all, the “free” promotion strategies still cost us our time.

      Thanks Don, have a great week too!

      – Adam

  • Arun Sarathy

    Superb post, Adam!

    Really liked it and saved the Infographic to my desktop. You showed a great heads up of what exactly I was missing.

    Thank you!

  • All this is great information. I didn’t ever think of using the words “roundup” when looking of new blog hops and link ups. Thank you.

    • Glad you’ve found this helpful, Deedra. Thanks for commenting.

  • Hi Adam,

    I love Infographics that are informative and educational; this one definitely is. Some really good pointers especially around Google round-up and how to approach influencers. Awesome and will share now.

    Thanks,
    Cent

    • Hi Cent,

      Thanks!

      Let me know how you get on with these tips.

      Thanks for sharing.

      – Adam

  • Solid Adam!

    Curious, have you heard much about Zemanta for paid traffic? Recently came across it, and adding it to my list of things to try :).

    • Thanks Jason!

      I haven’t looked at Zemanta in a long while, so I’m not sure if it’s changed, but there was a lot of talk about it being a possible link scheme. For that reason, I’ve avoided it.

      This is an old post, but explains possible implications: http://propecta.com/resources/zemanta-link-building-scheme

      Things may have changed in the last few years though.

  • Hi Carol

    Great to see you here!

    Awesome that StumbleUpon Ads are getting you some good traffic.

    Repurposing is the way to go! Must do more of this myself. I’m pushing forwards with infographics at the moment, got a few more planned after this one.

    Yes! Golden hour lol :) Just wondering, where did you find your VA? I work with freelance writers on a few projects but I can see myself needing a VA soon.

    My pleasure, Carol! Thanks for the kind words and the great comment.

    Have a great week ahead!

    – Adam

  • This is a great article! Very helpful for me being new to this field but serious in growing my blog.

    • Thanks Elaine, glad you’ve found this helpful!

  • Elna Cain

    Great post Adam,
    I only do a handful of these things. I find bookmarking sites like StumbleUpon can bring a ton of traffic but it’s short lived. Twitter and Pinterest are my two biggest referrals for social media. I’ll have to bookmark this for future reference! Thanks for all the tips.

    • Thanks Elna.

      Definitely, StumbleUpon especially can be hit or miss. The right topic makes a huge difference.

      Twitter is a big one for me too, must focus on Pinterest a bit more though.

      My pleasure, thanks for checking out my post!

  • Terrific Adam sir,
    A great compilation of useful sharing tips )

  • Hi Carol,

    Awesome! Personal referrals seem to be the best for outsourcing I think.

    Definitely :)

    Thanks! It took me a while to take the plunge into outsourcing, but it’s freeing up loads of time.

    Thanks, you too!

    – Adam

  • Kyriakos Tofi

    Good points Adam! I mostly liked the “syndication” part.

  • Hey Adam,

    You’ve made some good points about How to promote your next blog posts. I really like the info graph and just noticed that I’m already using some of the tips. But I do feel I can make me “pre-promotion” a lot better and this infograph gives me some great ideas! Thanks for sharing!

    • Hey Sherman,

      Thanks!

      Pre-promotion is a great place to focus.

      Like a lot of things, the success of content depends largely on what you do before it goes live.

      – Adam

  • Hi Adam,

    Well done! I like the goodwill bit. If you help, you get helped. Simple as pie.

    If you try to take take take most bloggers will ignore you.

    Even if I ask someone for a tweet or something who I know not too well I always end messages with the phrase: if you can or can’t tweet, please let me know how I can help you, OK? This is the magic line. Or the magic words. Because it shows I’ll help folks whether they will help me or not. Super olive branch extending out there, to fortify a bond from the beginning.

    Thanks for sharing!

    Ryan

    • Thanks buddy!

      That’s it – it’s givers gain.

      With so many people focused on themselves, those that do help will easily stand out from the crowd.

      Love the line you end messages with, that definitely makes the magic happen.

      My pleasure, Ryan. Thanks for stopping by!

  • Hi Adam,

    What a fantastic infographic with golden tips on how to promote blog posts. I use a number of these tips, and will be taking a closer look at those I haven’t.

    Although I use Stumbelupon to promote content, I haven’t looked into promoting posts with ads. I will definitely take a look. I also want to spend more time repurposing content with SlideShare.

    Your statement, “The more time you put in, the more successful you’ll be,” is so true. There never seems to be enough time, but it definitely is worth it… Thank you for the great post, encouragement, and for sharing your wisdom. I will be sharing this :)

    • Hi Robin,

      Thanks for the kind words, glad you’ve found some new tips to implement.

      Let me know how you get on with StumbleUpon and SlideShare. They both have a lot of potential for good pay offs in terms of traffic and engagement.

      You’re right, it’s definitely worth it!

      My pleasure, Robin! Glad you’ve found this helpful and thank you so much for sharing it.

  • This is great, Adam! I generally don’t use bookmarking sites, but it looks like something I’ll have to start thinking about more.

  • Hi Adam,
    This is a great reminder of how we can promote our posts. I recently read an article about the SEO benefits of Scoop.it. I had slacked a little using that. So, I’m scooping more frequently now.

    The same thing goes with StumbleUpon. I used to get a reasonable amount of traffic from there but I had stopped stumbling. I just resumed doing that.

    The one thing that I keep saying that I’m going to do (but have yet to start) is to repurpose my content. I know that my Friday Finds series would lend themselves well to Slideshare. Speaking of #FridayFinds, I should go back and tag all of them as #roundup.

    Thanks for the reminders.

    • Hi Sherryl,

      Scoop.it is a great platform. Works well for getting content ideas too!

      Let me know how you get on with StumbleUpon, the right content can explode there. I spotted a fairly new personal development blog recently having one of their posts at 690K stumbles – wow!

      I love your Friday Finds, they’ll definitely work well as Slideshare presentations.

      My pleasure, Sherryl. Thanks for stopping by and commenting!

  • Nice job, Adam. Very detailed infographic.

  • I had never heard of some of the curation sites you mentioned. Thanks for this info!

  • Hi Adam, I love the infographic! I remember reading this post previously, but the content is evergreen and the infographic gives it a new perspective. I like the Niche Social Bookmarking sites you’ve mentioned – shall have to check them out!

    Thanks
    – David

    • Hi David,

      Glad you like the infographic!

      You’ve got a great memory, the original post was published about a year ago (give or take a few weeks).

      Content repurposing in action!

      Which are your go-to social bookmarking sites at the moment?

      Thanks,
      Adam

      • I’ve not used the social bookmarking sites yet. I’ve been using Triberr, Just Retweet and Kingged for blog promotion.

        • I’m a fan of Triberr and JustRetweet, haven’t tried Kingged yet myself. Will add it to my list. Thanks, David!

  • Well that was a spectacular post Adam. Love this infographic and very well done. You just chalked it full of so much great information. I’m going to hold onto this one moving forward because I’m always having people ask me what they should do.

    Some of these things I do while of course I don’t do them all but they might enjoy doing some of this that I don’t even think of. That’s the beauty of this, there’s so much we can do and it depends on which sites our target audience is on as well.

    Thank you again Adam, love this one and you have a great weekend.

    ~Adrienne

    • Great to see you here, Adrienne. Thanks so much!

      That’s so true, there’s always something else we can do to promote our posts. There’s plenty to experiment with and new sites appearing which we can use to put these posts infront of our target audience.

      My pleasure, Adrienne. Thanks so much for commenting.

      Have a great weekend too!

      – Adam

  • Adam,

    This is an excellent infographic! I’ve actually been publishing roundups for a few months now, and they seem to do be doing very well. You’ve also inspired me to build up our resources.

    Thanks,
    Julia

    • Thanks Julia!

      Great that roundups are working well for you! Let me know how things go with the resources.

      – Adam

  • Super infographic.. it makes the whole process of data consumption so much more easier. Yes I have been using 80% of the above mentioned tactics to promote my blog and I especially liked the idea of repurposing the exact blog content into audios, videos and infographics. I know that it will be a lot more work.. but well worth it.

    • Thanks Siddharth. You’re right, the repurposing especially is a fair bit of extra work, but like you say, it’s well worth it.

  • Hi Adam,

    I’m happy to have found your blog. I’ve really enjoyed your post and I hope I can take with me one or two ideas from it. I kind of like an influencer marketing approach to promote my posts, so I have to spend time building relationships with bloggers. Promoting posts through influencers enhances the exposure of posts, since they are shared and bound to reach targeted readers. It works!

    Thanks for your great ideas, enjoy your weekend!

    • Thanks so much!

      The influencer marketing approach is a great place to focus. Relationships with other bloggers can pay off big time, both for you and the bloggers you have relationships with.

      My pleasure!

      Enjoy your weekend too.

  • Cool infographic Adam! I have to agree with the content you put up. I take my time in promoting my content. I take more hours promoting it rather than writing at the moment. Hopefully, I can scale this up by next year or if Im lucky, by the end of this year.

    • Thanks Dennis!

      That’s definitely the way forward!

      The more you’re able to spend promoting, the better but after a while the effect will compound and you’ll get better results within the same time.

      Keep up the great work!

  • Hi Adam,

    How goes it dude? This is something that I am not very good at as I usually procrastinate a lot of the time and keep flipping from one site to another never really concentrating on one thing at a time.

    I just stated compartmentalizing my businesses by just having a new blog on one site, a web dev business on another and have stated building a social network for bloggers on yet another domain. I kinda ads perspective and focus to my online life now!

    Awesome infographic buddy and a great list of sites for me to join up with! I’m pretty surprised though that you not yet mentioned eBooks and Blog commenting as a way of gaining traffic! Have you seen Ryan Biddulph’s growing library on Amazon recently?

    Awesome infographic dude! Tweeting and sharing from Brum.
    – PD

    • Hi Phillip,

      All good thanks buddy, what about you?

      I know what you mean, it’s easy to do when promoting a blog post. I usually don’t touch social media till after 3/4pm if I can help it, but usually have to for this type of thing.

      I find it helps to set a timer when you do this, 30 minutes works well along with no other tabs but those that are needed.

      Great how you’ve started compartmentalizing your business – always good to get perspective and focus.

      Thanks buddy. I left those two out on purpose. The way I think of blog post promotion is a step-by-step process to work through after each post goes live.

      It’s difficult to do with ebooks, although in general it can be great for traffic. For comments I prefer them to be more focused around doing one thing – building relationships. That will definitely increase traffic in the long run but it’s not as direct.

      I have! Ryan has done an incredible job, I haven’t been able to keep up with some of them, he’s writing them so fast!

      Thanks buddy!

      – Adam

  • Hello Adam, thanks for sharing this cool infographic! I am already using some of the techniques and platforms mentioned (like Reddit, GrowthHackers, StumbleUpon and Digg), but you introduced me to LOADS of new stuff! Can’t wait to discover them all! Thanks so much and keep up the great work!

    • Hi Heréb, my pleasure!

      Let me know how you get on with the new sites :)

  • Great information! I am totally new to blogging, it can be very confusing when you first start out, the information you have shared has given me some good direction.

    • Thanks Natalee, glad you’ve found this helpful!

  • Great post Adam with lots of practical tips for bloggers of all levels. I love the design of your infographic too.

  • Adam,
    Your website is wonderful! This post was great too. I am glad I found your website! Elaine

    • Thanks Elaine! Glad you’ve found this helpful!

  • Its a great info graphic. Thanks Adam Connell for sharing with us this great post and your all post are very helpful. I follow your blog regularly. I hope this post will help all bloggers to increase their traffic.

    • My pleasure, Luke – thanks for your comment!

  • Hey Adam,

    EXCELLENT infographic.

    I’m a little “iffy” about syndicating content because I heard that leads to duplicate content and Google doesn’t like that — and could penalize you for that. But, I remember Neil Patel had something he wrote that included a code to send them to use — so you wouldn’t get penalized. I’ll definitely consider that.

    Other than that, great information. And I love the design of the infographic as well.

    – Andrew

    • Hey Andrew,

      Thanks!

      That’s a great point, glad you mentioned it.

      Sorry I didn’t clarify this in my post, I’ve updated it with some comments on syndication.

      Neil may have been talking about the rel=”canonical” tag which tells Google which site published the original version.

      A lot of sites don’t use this and end up ranking higher than the original blog post. But, using it is no guarantee that Google won’t rank the site syndicating the content higher anyway.

      In any case, this generally wouldn’t involve a penalty, Google would just show preference to one over the other. The thinking behind this is that people may prefer to read it on another site. For example if people pogo-stick less on the syndicated version, they’ll likely rank that higher.

      Then again, if it happens less on the original, that maybe ranked higher. There are a lot of other factors at work though such as how authoritative both sites are.

      That said, syndication can still be a great way to expand your audience. Maybe using it selectively is the best way to go.

      If you can get a blog post syndicated to a big enough site, that maybe all you need for your audience to skyrocket.

  • MOK

    I just connected with you yesterday in Twitter. Your blog is great. Congrats!

  • Great post. I have a WordPress blog at my site http://www.wirralwriter.co.uk. But do you think I should make my WHOLE site a WordPress-themed blog to get more traffic?

    • Thanks Alan!

      Good question – definitely worth considering.

      With WordPress it would make the rest of your site easier to add content to and it would be much easier to customize (depending on which theme you use).

      The main consideration would be taking care of any redirects if URL’s change (there’s a WordPress plugin called “Redirection”, which allows you to setup redirects).

      Also, there are a huge number of themes on the market, so updating the layout is just a case of installing/activating a new theme then customizing it to your branding).

      • Hi Adam. Thank you for your advice. Well, you will be pleased to know I have finally settled on this theme for my site: http://www.trueghoststories.co.uk. However, I still have one problem: How can I remove the accursed “Home” tile from my static page at my site http://www.trueghoststories.co.uk?

        • Hi Alan, no worries.

          Best way would probably be to use a plugin to disable the page title (it’s displaying “home” as it’s the page title from the looks of things).

          Here’s the link to the plugin (it’s free): https://wordpress.org/plugins/hide-title/

          Once activated you can go to the home page, edit it and in the right hand corner there should be a tick box to stop the title from being displayed.

  • Just found your site. Truly excellent content. Thanks so much for your advice, it helps a ton.

    • My pleasure, Stephanie, glad you’ve found it helpful.

  • Santhana Rajagopalan

    Hi Adam
    thank you for this post. I just started blogging for my lead generation niche. I found your site also in your e-mail list. I hope with your information’s i will get more visitors to my blog.
    God Bless you.

    • Hi Santhana,

      My pleasure – there’s plenty of tips to try in this post, just a few of them will be able to help you get more traffic :)

      All the best,
      Adam

  • Hey Adam,

    I’m just seeing this post and I greatly appreciate it. I have been losing traffic within the past couple of weeks and I have been looking for other ways to promote my blog posts. This infographic here is more than enough ;)… Thanks for the value!

    • Hey Sherman,

      Sorry to hear your traffic has been going down, but I’m glad that this infographic has given you some tips to turn things around :)

      My pleasure!

  • Adam, what a FANTASTIC piece of aggregated information. So that’s why I’ve been getting emails about inclusion in my “roundup” – that’s how those people find me 😀 Great work on this infographic!

    • Thanks for the kind words, Julia!

      Eek, yes that might be why lol! There’s probably a way to turn those emails into an opportunity for getting more shares on your roundups 😀

  • Great info. Thanks. I will be putting some of this into action.

  • Hey Adam,

    Great Infographic!

    By the way, I don’t think it is necessary to mention an influencer in your post to make them share it. You can reach out to them and ask them to share your post even if they aren’t mentioned in it.

    If your ask them to share a high-quality post that is relevant to their audience, they will be happy to share it :)

    Alex Turnbull of groovehq.com does this a lot of times.

    Most site owners don’t mind adding a canonical meta tag to the republished posts.

    A long time ago, Neil Patel started republishing the content of KissMetrics blog on sites like Entrepreneur.com. He later realized that Google wasn’t happy with this. He was losing his site rankings.

    When he came to know about this, he asked all the sites to start using a cononical meta tag and most of them were happy to do it.

    Till now, I didn’t know that something like “Skype Groups” exists. I will try finding them soon.

    And you forgot to mention Slack Groups. They are a great source of traffic 😉

    Keep Up The Good Work!

    Cheers,
    Mohit Gangrade

    • Hey Mohit,

      Thanks!

      Really it depends.

      Sure, people love to share great content but there’s a lot of great content about now. And there will be a tipping point where people will get so many people saying “hey, you don’t know me but I want your opinion on this post”, that influencers will stop responding.

      My point is this:

      If you mention an influencer in a post, there’s a higher chance they’ll share the post.

      And the fact you’ve started off the relationship by helping them helps to cultivate good will.

      …Our goal should always be to create as much good will in the market place as possible and helping folks is a big part of that.

      Interesting about the canonical tag. But from an SEO perspective it doesn’t completely solve the problem of Google serving duplicate content higher in search results than the original content.

      In most cases yes, but ultimately Google makes a decision as to whether it thinks people prefer to read it on our site or their’s.

      I wonder if people added the tag purely because Neil Patel asked. He’s got big connections & a massive audience – people would go to great lengths to ensure they can keep syndicating it.

      But for others? I’m not so sure.

      Ultimately there is still risk from an SEO perspective, so it really comes down to making sure the sites that syndicate content are worth being on.

      Good tip about Slack, thanks. It’s been on my list to get more involved in Slack Groups for a while.

      Cheers,
      Adam

  • Hi Adam,

    Great piece of content. Really like this article.
    And the best part is arranging the promotional ways in a healthy manner. I hope that you will produce more useful contents in future.

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