How To Build Blog Traffic And Authority Through Good Will

Build Authority Through Goodwill

In this post you’re going to learn just how easy it is to build traffic to your blog and also build your authority within your niche or industry by simply being nice and giving out good will.

How to build blog traffic and authority

There is a strategy that people are consistently forgetting that can make a huge difference to the traffic and authority of you and your blog.

The strategy is simple; be nice.

I am a believer in karma and I have been brought up to believe “you get what you give”.

There are a number ways you can be nice in the blogosphere that will help you will build traffic and authority but along the way you will also be earning links and social shares exposing you to a different circle of readers.

Don’t be afraid to link out to authority resources

On my travels, surfing through the web I have noticed a lot of sites and individuals that are so petty about linking out to other sites it’s worrying and generally speaking I’d recommend you reconsider if you’re going to send one of them a guest post.

I put this down partly to myth’s that are perpetuated within the SEO industry, one of them is that linking out is a bad and will hurt your rankings.

Well, it’s bad if you want to link out to “questionable” websites but linking out to authority websites is not going to cause you any problems, if anything it can help your rankings.

From a readability perspective, posts that don’t reference or cite authority sources don’t provide as much value to the reader.

To sum it up, here are 3 reasons why you should link out to authority resources –

  • Sites you link out to will see you as a referral in their analytics which will help you build links and social shares which can be very powerful (or they may get a pingback within their CMS dashboard if their CMS supports them)
  • Extra kudos from Google – shows contextual signals
  • Adds value for users
  • Backs up any claims in your post

A quick example…

There will no doubt be certain bloggers or authority figures in your niche, some of whom you have probably followed for a while now. The same can be said for me within the blogging niche (not that it’s really a niche anymore).

I have been following Ileane from, Jason Acidre from and Ana Hoffman from for a while now. They deliver some great content and make great examples to follow.

Last week I included posts from each of their blogs in my weekly roundup (you can read it here).

Here was the result -

Some tweets ..

A comment ..
Building Traffic and Authority
Along with links to two of my weekly roundups from Jason’s latest post on about contextual link building.

Note: these weren’t the only results but the results involving 3 bloggers that I’ve been following for a while now.

Don’t expect this type of result to happen straight away, people need to get to know you a bit better first which takes time.

Think of it like you’re building a relationship, don’t walk in with any expectations and good things will happen. Good things come to those who wait, but do something productive while you wait ;).

Promote your posts

Whenever you publish a post you need to make an effort to promote it, if you don’t then it’s just a waste and your readership won’t grow much. Sure you will probably end up getting some visitors from search engines but you shouldn’t put all of your eggs in one basket so to speak.

What if Google threw a fit or if Google wasn’t here anymore?

That would be it, game over.

An important lesson here is - diversify your traffic.

Here are a few things you can do for some quick wins -

  • Reach out to companies/individuals you mention in articles (not so quick but very effective)
  • Share your content on mainstream social media sites (E.g. – Google Plus, Facebook, Twitter, StumbleUpon etc)
  • Share your content on niche social bookmarking sites (E.g. –,, etc)
  • Start using to share your posts and network with like minded individuals and multiply your reach
  • Utilise niche online communities (Google Plus communities are a great example – but don’t just drop links, encourage conversation and discussion)

There are so many more ways to promote your content, but these should be manageable to carry out on a regular basis. I’d suggest you put together some sort of promotion checklist that you can run through after you publish a post.

Only submit your best quality guest posts

Guest posting is becoming increasingly popular and while some people have got it right there are a lot of people that are tainting this tactic by firing out shocking content just for the purpose of building links.

When you are building blog traffic and authority, or even just promoting yourself online you need to remember that your blog is a brand and your name is attached to that blog.

If you start sending shoddy articles with your name or blog on them then you only damage your reputation and hurt your chances of being published on authoritative blogs within your niche/industry.

As Ryan Bidulph says; “Never save your best, go all out

I can understand you maybe wanting to save the best content for your own blog and while you shouldn’t post sub par posts to your own blog either sending low quality or mediocre won’t help. If you struggle for time then putting a hold on guest posting and focusing on your own blog is going  to be the most effective thing you can do.

Note: If you’re struggling to find blogs to guest post on check out my link prospecting post and if you want a bit more information on the subject check my blogger outreach post.

Don’t deliver poor content to your own readers

This goes hand in hand with submitting quality quest posts.

Don’t give your readers a reason to unsubscribe to your RSS feed or newsletter – give them the content they deserve because they are the reason why you are here, your bread and butter so to speak.

Give them your best, 100% of the time.

Help people

This can be difficult to do if you have a few different projects you have to maintain or an extremely busy blog/website to look after but if you have some time then helping people is a great way of building and developing relationships.

If you help someone out and then publish some content and ask them to share it then chances are they aren’t going to say no or dismiss you completely.

Use what your expertise to your advantage because the majority of time “a good turn doesn’t go unnoticed”.

Be patient

Good things come to those who wait – if you’re doing all the right things then you will start to notice upwards trends.

That doesn’t mean get complacent, stop learning or stop trying so hard because running a website is a constant learning experience whether it be from a technical or SEO side or to a management or writing side.


You may be doing some of what I’ve mentioned above already, but if not then I suggest you try it for a while and see how things improve. I’m sure you’ll see traffic improvements and you’ll have built some great relationships that will benefit you a lot moving forward.

Do you have a tip to add that has worked really well and helped you build both blog traffic and authority within your niche?  I would love for you to share it in the comments!

  • Lisa

    Awesome points and examples Adam. I wasn't aware of those 3 reasons, I usually link out to source something I have to say or write about. I didn't know Google really liked that too. Thanks for sharing these tips with us!

    • Adam Connell

      Lisa, thanks for dropping by and commenting. It sounds like you’ve been linking out the right way from the get go which is great.

      I’d love to know how these tips work for you – keep in touch.

  • Mili Bo

    After months we realized that building traffic is the hardest job for a webmaster. Even harder than designing a good site. Thanks for this helpful info.

    • Adam Connell

      Hey Mili, you're right, it's not as easy as everyone first thinks but when you do the right things and use the right tactics it eventually falls into place. It just takes time and effort but it's well worth it in the end.

  • Ileane

    Hi Adam! Thanks so much for the shout out. I agree with your strategies and it's the exact same techniques I used when I started building my community and following over at Basic Blog Tips.
    One thing I want to stress is what you said about being patient. I think this is where most people go wrong and end up quitting. They want things to happen overnight and it just doesn't work that way. When you get past the first 8 – 18 months you'll begin to see the needle move!

    Keep up the awesome job Adam!

    • Adam Connell

      Hi Ileane! No problem at all, really appreciate you coming back to drop a comment – it really means a lot! :)

      You're so right and it's easy to be disheartened when you put so much work in. It's unfortunate that so many people are sold on the big magic red button that will fix anything, but I guess it's part of human nature to seek out the easiest way to get what we want.

      But just facing the challenge and seeing it through to the end when you finally login to analytics and see traffic pouring makes it all worth while!

      Will do Ileane and thanks for the shares on Twitter!

  • Mitch Labuda

    "The strategy is simple; be nice."

    All so true.

    And because of others being nice and supportive, it's time for me to give back to others and excellent job on the post here.

    • Adam Connell

      Thanks Mitch! Karma can definitely help out here.

  • DS (

    Awesome stuff – love the attitude of serving others, and not being afraid to link to great content if it's helpful to people.

    • Adam Connell

      Glad you like it DS, far too many site owners hoard links and it hurts them in the process. You've got to give to receive I guess you could say.

  • Laurie Hurley

    Favorite point in this blog – linking to authority resources. So many people say – don't send people away from your site – but, hey, that's not in the spirit of giving in my opinion. If one's audience sees that you are confident enough to link to an "expert" of course they are going to come back to you – again and again. Great info in this post. Thanks for sharing.

    • Adam Connell

      Hi Laurie, thanks for stopping by!

      You're right, it's not in the spirit of giving if you're afraid to link out. Giving makes the world go round, a truly under valued tactic in the blogosphere.

  • Peter

    Hi Adam, Wow! Hope to use this article as a resource soon- a splendid idea about building relationship as key to driving traffic to your site. As you said it helps bloggers stand firm even when Google panda hits your site. Continue the good work

    • Adam Connell

      Hi Peter,

      Thanks for the kind words!

      I'd love to know how this works out for you once you start putting this into action.


  • Toshiba Burton

    Adam, this post is very helpful and some of the sites you mentioned such as Basic Blog Tips have definitely helped me with understanding things. I just ran into Traffic Generation Cafe that other day very informal and controversial to:)

    • Adam Connell

      Toshiba, thanks for commenting – I really appreciate it!

      I'm sure you will love being a TGC reader :)

  • Nwosu Desmond

    Thanks for sharing, the article is indeed great and i will start reaching out to other bloggers as well.

    • Adam Connell

      Hi Nwosu, thanks for your comment. Hope you've found this useful!

  • David

    Hi Adam
    First of all, thaks for the article.
    I agree with you. A good site, with great content, and helping people to solve their problems is the best way to get a strong results.
    As is said before, a good Karma is the key ;)

    • Adam Connell


      My pleasure and thank you for reading!

      I couldn't agree me, what goes around comes around as they say!