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How To Create Infographics That Go Viral

How To Create Infographics That Go Viral

Starting a blog that grows at an impressive rate is no easy task.

It’s HARD work, right?!

It takes time, patience and the right mix of tactics to drive impressive amounts of traffic.

But blog growth can be easier:

Each type of content will attract certain types of people.

When you expand and start covering other content types, you’ll be able to tap into an entirely new group of readers that prefer those other content types.

One of the best ways to get started is to use infographics.

Why?

They allow you to display information in a way that’s super easy to digest and HIGHLY shareable.

I’ve personally found it a lot easier earn links from them than regular blog posts, even with very little promotion.

In this post, I’ve put together an infographic to help you create your own infographics that gain traction fast (yep, it’s an infographic about infographics).

Be sure to check out the extra advice I’ve included below. I talk about how to create your own graphics with no design experience and strategies to make use of existing content and drive more traffic to your content.

How To Create Viral Infographics

Click here to enlarge the image.

Embed this infographic on your blog: copy and paste the code below

How do I create my own infographic if I don’t have any design experience?

This is a bit tricky because the design of your infographic will make a huge difference to how successful it is.

But, there are tools and platforms to help:

Canva – This is a free image editing tool used by millions of people. It’s easy to use and has pre-loaded graphics. Most graphics are free but you can buy others. Inside you’ll find all sorts of design templates which includes infographics. Inside the infographic template, you can pick out pre-made layouts and adjust them however you like.

Piktochart – This is another free tool. I haven’t used it as much as Canva but it’s also easy to use and comes with pre-loaded graphics. You’ll get pre-loaded templates and you can upgrade to a paid account for extra features and premium templates.

Fiverr – Sometimes it’s more effective to outsource the design of your infographic. Fiverr is a low-cost option, but be prepared to spend more than 5$ to get a decent infographic. Be careful when searching for an infographic designer here, as with a lot of gigs, you have to search for a while to find the right supplier. You might just find a diamond in the rough.

PeoplePerHour – This is another site you can use to find designers. It’s a lot more expensive than Fiverr, but because you pay more, you’re likely to get better work. Still, it’s always possible to find designers that do poor work, so be sure to check out reviews and samples. The site is based around a pay per hour model, but if you check out the “hourlies” you’ll find designers that provide infographics at a one off cost.

When it comes to outsourcing in general, you get what you pay for.

It may take trial and error to find a decent designer.

The key is to make your brief as detailed as possible. Let the designer know EXACTLY what you are after.

Give them everything you want including and give them direction for the design.

The more they have to work with, the more inline it will be with your expectations.

How else can you give your infographic a boost?

The infographic above covers factors that are more quantifiable but what else can you do to move the needle and increase your chances of going viral?

Choose the right topic – This can make or break any infographic. If people just aren’t interested in a particular topic, your infographic could fall on its face. Think about what resonates best with your audience, what’s trending at the time, hot button topics, or which topics you know go down well.

Topics that have the possibility to illicit an emotional reaction have the potential to work very well.

Influencers – Crafting an infographic around influential people in your niche can work well.

When an influencer is featured alongside other big names, they’ll be more likely to share your content.

Smart promotion – There are plenty of ways to promote your infographic, but one that works incredibly well is blogger outreach. The idea is that you find bloggers in your niche and invite them to publish your infographic on their blog. This works best if you go for bloggers who you know already publish infographics.

Take it a step further by offering to write an intro along with the infographic.

Repurpose existing content – What happens when you’re stuck for ideas? You’ve got plenty of content on your blog already, so how about turning one of your existing posts into an infographic?

Try co-branded infographics – There are a few ways to do this. A while back I worked on a co-branded infographic with TweakYourBiz.com and 24Slides. I provided the content from an existing post, 24Slides designed it and TweakYourBiz.com hosted it. This got an extra 32,000+ eye-balls on my content, on top of the 7,000+ on my original post.

You don’t have to host it on another site, but if that site has a larger audience, it could work wonders. Either way, you have more people invested in the creation of the content, so you’ll be able to reach more people.

Conclusion

There’s no magic button that’ll make your infographic go viral.

And the truth is that some may not go viral at all.

But using the tips listed above, you will maximize your chances that your next infographic will grow your audience.

That’s all we’re really after though isn’t it?

Infographics can help you build your audience faster, and each time you publish one, you’re likely to grow your audience even further.

Eventually just publishing an infographic will be enough to earn more links and generate more traffic, but in the beginning, you need to be willing to put in the leg work to get it out there.

About Adam Connell

Adam used to run a team of marketers. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. He’s a fan of Firefly and Chinese takeaways. Click here to join the Blogging Wizard newsletter; you’ll get our best content & 15+ guides to grow your online presence faster.

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  • Dollar Flipper

    Awesome. I was looking for ways to create these. Never knew there were free tools out there!

    • Great timing 🙂

      It’s awesome how many tools offer the ability to create infographics now. Canva has some rockin’ templates.

      They work well for smaller infographics and presenting data visually too.

  • Good points Adam! Infographics are on my list for this year as I know its something different to try on my blog.

    Like you said, different people prefer different forms of content – it would be boring if we all liked the same, right!

    Thanks for the reminder!
    – David

    • Thanks David. Glad to hear you’ll be trying out some infographics – let me know how it goes!

      So true – that would be boring!

      Sure thing.

      – Adam

  • Sue Anne Dunlevie

    Hi, Adam,

    I just sent this article to 3 clients! Great info 🙂

    Sue

    • Hi Sue,

      Thanks so much – I really appreciate it 🙂

      Talk soon,
      Adam

  • Corinne Kerston

    Hi Adam, I use Canva to create my blog images, never thought to use it to create an infographic. I’ll have to play around with it, images are not my forte! thanks for the info!

    • Hi Corinne,

      I think it was one of Canva’s more recent updates. They’ve got a bunch of really nice templates.

      Sure thing – glad I could help!

  • wow didn’t know most of them. Just check Canava and found it awesome. Thanks for this nice share.

  • Hi Adam sir,
    infographics are really great ways to get more editorial links to blog apart from branding and traffic. Thanks for this post. I have a couple of infographics created on my blog but I lacked on the promotions tab.
    Hubspot provides some cool templates too!
    -Swadhin

    • Hi Swadhin,

      Good to see you here!

      Very true – it seems a lot easier to encourage people to feature an infographic and link to it rather than other post types.

      Great that you’ve got some infographics already. You could find a list of sites that publish other people’s infographics and drop them an email.

      Definitely!

      – Adam

      • Yes sir, that’s what I am planning to do with them. Thanks for the much needed guidance!
        -Swadhin

  • Hi Adam,

    Thanks so much for sharing these great pointers with us. I use Canva and Picktochart but it’s good to know we can turn to designers if we prefer someone to create them for us.

    Thanks again.
    Cori

    • Hi Corina,

      My pleasure – great that you’re already using Canva and Piktochart!

      Outsourcing can definitely make the process a lot easier.

      Sure thing.

      – Adam

  • Hey Adam,

    Really Awesome Infographic. Keep Up The Great Work!

    The Video Game like font in your Infographic is looking really cool. It reminds me of mario 😀

    You published it on the right time. I have an infographic comming out this week. These tips will surely come to help.

    As reported by Unbounce, the search volume for Infographics has increased by 800%:
    http://unbounce.com/content-marketing/why-do-infographics-make-great-marketing-tools/

    Which means this is an awesome time to publish infographics. 🙂

    Cheers,
    Mohit Gangrade

    • Hey Mohit – thanks 🙂

      Ah, Mario. Still one of my favorite games!

      Glad this post came at a good time for you – good luck with the launch of your infographic.

      The Unbounce post was a good find. Was done a while ago, wonder how much it might be now.

      Definitely!

      – Adam

  • Jasper Oldersom

    Hi Adam,

    Personally, I always assumed you’d have to invest a lot of money in an infographic. Most likely because I’ve read about the ridiculous amount of money Neil Patel invests in them.

    An infographic about infographics, ha. I like that. It’s a very cool one, it has a vintage look to it 🙂

    This post proved me wrong about the money part. I had no idea even Canva offer lay-outs for them.

    I’ll have to try it out and get creative with it!

    Thanks for sharing this Adam, I truly appreciate it. Enjoy what’s left of the week.

    – Jasper

    • Hi Jasper,

      I always thought the same for a while. I remember a few of Neil’s posts where he mentioned how much he spends.

      It’s an insane amount, but a lot can be achieved without spending much, if anything.

      Yep, it’s quite meta lol! Glad you like the vintage look 🙂

      My pleasure, Jasper. Really great to hear that you’ve found this useful.

      Let me know how you get on with infographics!

      You too.

      – Adam

  • Thanks Genady – I appreciate you sharing the link. Will add it to my promo checklist for infographics.

  • Lilieth V. Harris

    Adam you have gotten me to want to take another look at the possibility of creating infographics. Filed to review more at a later date.

    • Good to hear, Lilieth! Let me know how you get on.

  • Hi Adam,
    I know you got several comment bragging about the font you used, but I found it hard to read … yeah, I like the 8-bit cultutre, but it’s not always appropriated.

    Apart from that, I didn’t thought of the embeddable snippet to get extra links. Great tip

    • Hi Jean-Christophe,

      Thanks for the feedback. I quite like the font, but you’re right, probably not the best choice for readability.

      No worries, glad you came away from this with something to implement.

  • I have been using Canva to create my blog images. Btw thanks for this very informative post

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