12 Best Landing Page Builders (2024 Comparison)

What are the best landing page builders on the market this year?

We wanted to find out, so we tried and tested all the leading page-building tools and picked out our favorites.

Below, we’ll tell you everything you need to know about each of them, including what we liked, what we didn’t like, and all of their key features.

The best landing page builders – comparison

#1 – Leadpages

Leadpages is our top pick for the overall best landing page builder. It blew us away during testing and scored top marks across the board.

The first step in building a landing page with Leadpages is to choose a template. And right off the bat, its landing page template catalog is super impressive. All of the templates look professionally designed, and there’s a huge variety to choose from.

You can filter templates by use case (e.g. lead capture, checkout, thank you, about/bio, etc.) and sort them by conversion rate (yep, Leadpages tracks the average conversion rate of all of its page templates – how cool is that?). 

Once you’ve picked a template, you open it up in the no-code landing page builder.

The UI of the landing page builder is really nice. You can click on any element on the page to highlight it and edit it directly. As you click an element, a floating panel appears next to it where you can change style and formatting settings.

You can type directly into any text box for in-line text editing, and use the built-in AI writing assistant to have Leadpages generate landing page copy for you. All you have to do is choose a tone and tell it what you’re trying to write.

From the sidebar on the left, you can change the structure of the page and drag and drop widgets and page sections. 

There are pre-built content blocks for all the most important parts of a landing page, like testimonials, FAQs, calls to action, contact forms, feature lists, hero images, etc. You can even add checkout and payment forms to your landing pages and connect them to your Stripe account if you want to sell products.

But my favorite thing of all about Leadpages’ page builder is that it gives you optimization tips in real-time, as you’re creating your pages. 

At the top of the editor, you can see a score that tells you how well-optimized the page currently is for conversions, and click that to open up a checklist of things you can do to improve.

When you’re done, you can publish your landing page to your own domain or a Leadpages subdomain. And you can manage any leads your landing page generates in the built-in leads management tool.

Aside from landing pages, you can also use Leadpages to build website pop-ups and alert bars.

Key features

• Template catalog: 250+ conversion-optimized landing page templates
• Flexible landing page builder: Drag-and-drop to edit landing pages with no coding required.
• Real-time optimization tips: Get personalized recommendations to improve the conversion rate of your landing pages as you build them.
• Pop-ups and alert bars: Build other lead generation assets and publish them to your website in a few clicks.
• A/B testing: Compare multiple variations of your landing pages and run experiments to see which performs best

Pros and cons

Pricing

Plans start from $49/month, you can save $144/year with annual billing. Get started with a 14-day free trial.

Read our Leadpages review.

#2 – Instapage

Instapage is one of the most expensive landing page builders on the market, but it’s also one of the best. It’s particularly good for creating post-click landing pages thanks to its ad-to-page personalization features.

There are two types of landing pages you can build with Instapage: Standard landing pages and AMP landing pages.

The latter are ultra-fast mobile landing pages that load incredibly quickly. If fast loading times are your top priority, they’re a great option, but because they’re so lightweight, they have some code and feature limitations.

Once you’ve selected what kind of page you want to build, open up the page builder to start creating it. Everything in Instapage’s page builder revolves around Instablocks. These are pre-built blocks of content for everything imaginable. 

For example, there are Instablocks for call-to-actions, checklists, contact forms, app downloads, FAQs, features/benefits lists, headers, footers, images… you name it. You can select them from the library and add them to the page in one click, then edit the content and design as needed. To save time, you can use the built-in AI content generator to create your page copy.

Aside from that, there are a bunch of other advanced features that make Instapage worth its hefty price tag.

Its advanced personalization capabilities mean you can serve up personalized landing page copy to visitors based on their demographics, firmographics, etc. And with the AdMap feature, you can connect different paid ads to different post-click landing pages for more well-targeted PPC campaigns.

To maximize your conversions, you can use Instapage’s experimentation features. Its A/B testing tool is fantastic, and its heat mapping tool allows you to better understand how users interact with each landing page and identify areas for improvement.

And of course, given that Instapage is built for larger teams and agencies, its collaboration features are second to none. Approval workflows, on-page visual commenting, and more make it easy to collaborate on projects.

Key features

• AMP & Thor Render Engine: Build accelerated mobile pages that load super fast
• Instablocks: Pre-built reusable page blocks, which you can add to your landing pages in one click from the drag-and-drop builder.
• AdMap: Visually plan your PPC campaigns and map ads to post-click landing pages
• Personalization & experimentation: Ad-to-page matching, dynamic content, A/B testing, analytic insights, heatmaps, AI experimentation, etc.
• Collaboration: Speed up your team processes with visual collaboration, real-time collaborative edits, and instant feedback.

Pros and cons

Pricing

Plans start at $299/month, but you get $100/month off with annual billing. Get started with a 14-day free trial.

Read our Instapage review.

#3 – Landingi

Landingi is one of the more affordable dedicated landing page builders. It gives you more control than most tools over your page layout, and it has some other really useful features too.

My favorite thing about Landingi is that its page builder is ‘pixel-perfect’. Here’s what that means.

Ever notice how with most other page builders, you can drag elements around the page, but when you drop them, they ‘snap’ into position in the nearest available column/row?

Well, that doesn’t happen with Landingi. When you let go of the mouse, whatever you’ve been moving stays exactly where you put it, down to the last pixel. This gives you much more design freedom. However, the tradeoff is that it makes it easier to make mistakes. 

The other thing I like about Landingi is its Smart Sections tool. Smart Sections are reusable page section templates that you can build, save, and add to any landing page you’re working on in one click.

But the best part is, if you open up a Smart Section and edit it, it’ll be updated on all the landing pages you’ve already built with Landingi automatically. Think about how useful that could be for a second.

For example, let’s say you build a reusable ‘pricing’ section that outlines all your different pricing plans, and add it to several landing pages. When you next run a sale, you won’t have to go back into each landing page and edit all of them manually—you can just edit the Smart Section.

Another cool feature is Landingi’s EventTracker, which tracks micro-conversion events on your landing pages so you can see things like how many visitors have clicked an image, started a form, or scrolled to a certain page depth. 

Key features

• Pixel-perfect landing page builder: Drag-and-drop page elements with precise positioning for complete design freedom.
• Smart Sections: Build reusable page section templates and apply changes to multiple pages simultaneously.
• AI Assistance: Generate copy for your landing pages, optimize them for search, and even edit images with Landingi’s AI-powered tools.
• EventTracker: Track micro-conversion events such as scroll depth, form errors and initiations, image clicks, and more.
• Templates: 400+ customizable landing page, pop-up, and section templates
• Other tools: A/B testing, popup builder, lightbox builder, lead management, etc.

Pros and cons

Pricing

Free forever plan available. Plans start at $29/month and you can save up to 20% with annual billing.

Read our Landingi review.

#4 – Woorise

Woorise is a good choice if you’re working on interactive marketing campaigns. It’s the best way to build landing pages for quizzes and contests.

Step one in building a landing page with Woorise is to choose a template.

Templates are organized into different campaign types. For example, there are templates for lead generation pages (e.g. download pages, coupon unlock pages, etc.) forms, surveys, quizzes, polls, giveaways, checkouts, and more.

Once you’ve chosen a template, the next step is to open it up in Woorise’s drag-and-drop page editor. It’s built on WordPress, so if you’ve ever used the WordPress page editor before, you should feel right at home.

You can add new blocks of content in from the left and edit them in the main canvas. On the right, you can change the settings for your campaign.

For example, you can add a start/end date. And if you’re running a contest, you can change entry options and set up bonus entries to encourage viral sharing.

Once you’ve created your landing page and published your campaign, you can manage it from Woorise too. For example, if you’re running a contest, you can manage entries and select winners from the Entries tab.

Key features

• WordPress-style page builder: Create and customize landing pages inside an intuitive, drag-and-drop editor
• Forms: Build custom online forms that you can add to your landing pages to collect leads and take payments.
• Quizzes: Capture leads and collect feedback with quiz landing pages
• Giveaways and contests: Build contests and host them on your landing pages, then manage entries from inside Woorise.

Pros and cons

Pricing

Paid plans start from $29/month, save 20% with yearly billing. Try for free for 14 days.

Read our Woorise review.

#5 – Unbounce

Unbounce is an AI-powered landing page creator, built for small businesses. It’s extremely flexible and comes loaded with some unique features that other platforms don’t include.

Unbounce doesn’t just come with one landing page builder—it comes with two. There’s the Classic builder, which works like any other drag-and-drop page editor, and the AI-powered Smart Builder, which asks you questions about what you’re hoping to create and then automatically builds a page for you (which you can then edit)/

The Smart Builder is great for time-strapped businesses that need to get landing pages up quickly as it can significantly speed up your workflow. But personally, I still prefer the Classic Builder.

In the Classic Builder, you’ll see a widgets bar on the left. From here, you can add things like sections, text boxes, images, buttons, lightboxes, forms, videos, and custom HTML scripts to the page.

The middle area is the Canvas. Here, you can preview the way the page currently looks on both desktop and mobile and toggle between each view to edit each version independently. Click on any element in the Canvas to open up the property menu on the right, where you can change its style and settings.

If you want more control, can edit Javascript and CSS stylesheets directly. There’s also a built-in AI copywriting tool that can automatically fill out your page with content based on your prompts.

I also really like Unbounce’s testing and optimization tools. You can create multiple page variants and then use the Smart Traffic feature to automatically direct visitors to the variant that’s most likely to convert them personally (rather than just selecting the one with the highest average conversion rate).

Key features

• Classic Builder: A traditional drag-and-drop page builder that makes it easy to create and customize high-converting landing pages
• Smart Builder: Create custom landing pages automatically with the power of AI
• Smart Traffic: Create multiple landing pages and automatically direct visitors to the version that’s best for them based on your own conversion data.
• Popups and sticky bars: Create popups and sticky bars, and publish them to your website to collect leads

Pros and cons

Pricing

Plans start at $99/month, and you can save up to 25% with yearly billing. Get started with a 14-day free trial.

Read our Unbounce review.

#6 – Swipe Pages

Swipe Pages is the best mobile-first landing page builder. Its Swipe Pages feature is a game-changer.

Swipe Pages is all about conversions. Everything is designed to make sure that you convert as many visitors who click your landing pages as possible.

One way it achieves that is by enabling you to build AMPs (Accelerated Mobile Pages). Unlike regular landing pages, AMPs are served from Google’s cache and pre-loaded, so they load lightning fast (less than 2 seconds, on average).

Plus, Swipe Pages also offers code optimization and caching, CDN hosting, and image compression to speed up your page loading times even further.

And that matters, because just a 2-second delay in page loading times can increase your bounce rate by up to 103%.

Another way Swipe Pages can help you optimize your pages for conversions is through Smart Pages.

Smart Pages is one of the coolest features I’ve seen on any page-building tool. Basically, when people access your site on mobile, it routes them to a mobile-slide version of your landing page. 

On the mobile version, they swipe to move through the content instead of scrolling like you would on a desktop. This creates an app-like experience that’s much nicer for mobile users and helps boost conversions.

Key features

• AMP landing page builder: Build accelerated mobile pages that load quickly
• Speed optimization: Optimize all your landing pages for maximum speed with image compression, caching, code minification, and CDN
• Swipe Pages: Direct mobile site visitors to app-like landing pages for a better UX.
• Other features: Dynamic text for personalized messaging, A/B testing and optimization tools, one-click Stripe checkouts, etc.

Pros and cons

Pricing

Plans start from $39/month, and you can save up to 25% with annual billing. Get started with a 14-day free trial.

#7 – OptimizePress

OptimizePress is the best landing page builder for WordPress users. Use it to build landing pages from your WordPress dashboard.

Unlike the other landing page builders we’ve looked at so far, OptimizePress doesn’t make you build your landing pages on its website, and then copy-paste a code snippet to publish them on your own domain. Instead, you do everything from inside the backend of your WordPress website.

Just install and activate the OptimizePress plugin, and you’re ready to start building landing pages inside WordPress. First, choose from the library of 100+ professionally-designed, conversion-optimized landing page templates to open one up in the editor.

The editor can be a little sluggish, but it’s very flexible and easy to use. You can change text with in-line editing, and click on any element to change its properties and settings in the floating panel. Once you’ve built your page, publish it in one click.

If you want, you can chain up landing pages and create sales funnels. Plus, set up checkouts, track conversions with built-in analytics, and much more

OptimizePress also integrates with all the main email marketing providers, so if you’re creating landing pages to collect leads, it’s easy to shift them over.

Key features

• WordPress page builder: Install the OptimizePress plugin to build landing pages from your WordPress website
• Template library: 100+ landing page templates covering most use cases and industries
• Other features: Sales funnels, checkouts, insights, email marketing integrations, etc.

Pros and cons

Pricing

Plans start at $99/year with current discounts applied. There’s no free trial but you can try it out risk-free thanks to the 30-day money-back guarantee.

Read our OptimizePress review.

#8 – ShortStack

ShortStack is another solid landing page builder for marketers who plan on running contests and giveaways.

The app comes with dozens of landing page templates for all sorts of contests: voting contests, UGC contests, instant win giveaways, refer-a-friend giveaways, video contests, and so on.

Plus, there are also templates for other types of interactive content, like quizzes and games, discount pop-ups, etc.

Select a template that matches the type of campaign you’re working on to open up the landing page editor, where you can change the design.

My one big issue with ShortStack is that the landing page editor itself is messy. It does the job but has a very busy-looking UI that’s frustrating to work with, and there’s no in-line text editing—you have to click on the element you want to edit to open a pop-up window where you can change the text.

Once you’ve built your landing page, you have all the tools you need to manage your campaign inside ShortStack. For example, you can manage entries and select the winners of your contest. And you can even send emails and autoresponders to your leads with the built-in email marketing tool.

Key features

• Interactive landing pages: Build exciting landing pages to host interactive content like quizzes, giveaways, contests, and more.
• Templates: Dozens of templates for landing pages, games, quizzes, contests, and more
• Email tools: Manage email contacts, set up autoresponders and automation sequences, and send out one-time email broadcasts.
• Contest management: Manage entrants to your contest, select winners, and more.

Pros and cons

Pricing

Free trial plan available. Paid plans start at $99/month, discounts are available with annual billing. 

#9 – GetResponse

GetResponse is an all-in-one tool that comes with a landing page builder, plus all the other tools you need to collect leads and nurture them.

GetResponse’s landing page builder used to be very basic, but it’s gotten better and better over the years. 

It’s now AI-powered, so you can create a landing page that’s optimized for your target keywords and industry in a few clicks, then customize it in an easy-to-use drag-and-drop editor.

There are over 200 landing page templates to choose from too. Plus, tools to help you optimize your pages, like A/B testing and click/conversion tracking.

If one page isn’t enough, you can use GetResponse’s website builder to create your whole site from scratch.

And of course, GetResponse also comes packed with email marketing features. So you can segment the leads you collect through your landing pages and then nurture them to conversion with automated email sequences.

Key features

• AI-powered landing page builder: Automatically create a custom landing page in a few clicks.
• Drag-and-drop editor: Edit your landing pages in an easy-to-use, drag-and-drop page builder.
• Templates: Choose from 200+ landing page templates to get started quickly.
• Other features: Email and SMS marketing tools, autoresponders, automation builder, conversion funnels, live chat, ecommerce features, and more.

Pros and cons

Pricing

Free plan available. Paid plans start from $19/month, and discounts are available with 12-month or 24-month billing periods. Try premium features free for 30 days.

Read our GetResponse review.

#10 – Elementor

Elementor is another one of the best WordPress landing page builder plugins. We didn’t like it quite as much as OptimizePress, but it’s a close second.

Elementor’s live drag-and-drop editor is great. You pull in blocks, widgets, and layouts from the left and reorder them in the real-time preview window. It’s pixel-perfect so you can achieve complex layouts with pinpoint element positioning.

There are 100+ pre-built widgets to add to your pages, including all the basics (images, video, text, headings, buttons, etc.) plus some cool options like a portfolio widget, Google Maps widget, etc. 

You can also use Elementor’s Theme Builder to build custom headers and footers for any part of your site, as well as popups, blocks, and more.

But the thing I like most about Elementor is the price. It’s super affordable—you’ll pay the same price per year as you would per month on many other landing page builders.

Key features

• Pixel-perfect editor: Edit your landing pages with pinpoint precision in the drag-and-drop, no-code builder.
• Motion effects: Spice up your landing pages with impressive animations.
• Widgets: Choose from over 100+ pre-built widgets and add them to your landing pages in a couple of clicks
• Theme builder: Design and manage all parts of your website in one place
• Other features: Forms, popups, dynamic content, AI, team collaboration, and more.

Pros and cons

Pricing

Plans start from $59/year. There’s no free trial but there is a 30-day money-back guarantee.

Read our Elementor review.

#11 – Carrd

Carrd is one of our favorite free landing page builders. It’s simple and easy to use, and you don’t have to pay a penny for your first three sites.

Carrd isn’t as focused on conversions as other tools, so it’s better for creating brochure-style, one-page websites than marketing landing pages.

It couldn’t be easier to use. You don’t even have to create an account to get started – just load up the website, choose a theme, and start editing.

The page editor itself is really intuitive. Just click on blocks to edit them, change the text and images, etc. You can also drag and drop blocks to change the landing page design. 

The themes are fairly restrictive, so you can’t move blocks around with complete precision like you can with Landingi or Elementor. But that’s a good thing for beginners as it ensures all your content will be lined up smoothly, and your pages will be mobile responsive.

On Carrd’s free forever plan, you can build up to three sites (landing pages) and publish them on .carrd.co domains. If you want to publish on your own domain, you’ll need to sign up for a paid plan. 

Key features

• Simple page builder: Use Carrd’s beginner-friendly page builder to design stunning one-page websites and landing pages
• Pre-built themes: Get started fast with a professionally designed website template.
• Pro features: With a Pro account, you get additional features like forms, custom widgets and embeds, Pro templates, GA tracking, and more

Pros and cons

Pricing

Free plan available. Paid plans start from just $9/year.

#12 – ActiveCampaign

ActiveCampaign is another all-in-one tool that comes with tons of features, including a landing page builder.

ActiveCampaign’s landing page builder works like any other: You start by choosing from a library of stunning, customizable landing page templates, then make it your own in the drag-and-drop designer.

Publish your landing pages in minutes, then start driving traffic to your page and convert that traffic into leads with email opt-in forms.

You can use the built-in CRM to manage all your leads. Plus, set up welcome email sequences and other automations to qualify and nurture them.

ActiveCampaign’s personalization and segmentation capabilities are fantastic. You can serve up dynamic content and personalize the experience for each visitor.

I like that ActiveCampaign includes a chatbot builder, so you can speak to all of your landing page visitors to answer their questions and give them the information they need to convert.

And I also really like the built-in analytics. From the Pages dashboard, you can measure the performance of all your landing pages and track important metrics like page views, conversions, and conversion rates.

Key features

• Landing page builder: Drag-and-drop builder to create and customize landing pages.
• Template library: Fully customizable templates for all the most common landing page types.
• Email marketing and automation: Email your leads and set up automated sequences in the workflow builder
• CRM: Manage, tag, and segment the leads you generate through your landing pages
• Web chat: Build chatbots and converse with potential customers in real time as they visit your pages.

Pros and cons

Pricing

Plans start from $29/month. Get started with a 14-day free trial.

Read our ActiveCampaign review.

Final thoughts

Each of the landing page builders in this list has its own strengths and weaknesses.

The best way to figure out which one is best for you is to try a few of them out for yourself. Take advantage of the free trials on offer to play around with the page builder you’re most interested in and see which one you find easiest to work with.

As you’re testing them, make sure to consider factors like the range of templates on offer, the kind of pre-built content blocks that are available, the user interface, team collaboration features, and publishing options.

To learn more about how to create landing pages that convert, see our guides to landing page visuals and the anatomy of a landing page. You might also want to check out these examples of awesome landing pages for inspiration.

Related reading:

• The Best Unbounce Alternatives – Comparison

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