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How To Hit The Bullseye With Your Blog’s Niche

How To Hit The Bullseye With Your Blogs Niche

Everyone’s doing it.

Your friend does it, your co-worker does it, and you come to find out your boss even does it too.

Blogging that is.

It seems just about everyone has a blog these days. And with approximately 42,000,000 WordPress blogs online, it’s not difficult to find what you’re looking for online in a blog post.

You want in, and now it’s your turn to have a successful blog. You’re excited, and you want to do this right. But, how does it all work?

How do you generate traffic, build a following of loyal readers, and eventually monetize your blog?

The one thing you forgot

With the excitement of starting a blog, you kick everything else aside – theme layout, plugins, color choice, and branding – and start pumping out blog post after blog post.

In no time, you whip up a 2,000-word post on the value of homeschooling. Your next one is an 1,800-word post on tips to gain traction on social media.

You’re ready to go. You publish your first post, send it out to social media and then get right back to work on writing more posts.

While you know it takes time to get noticed, you realize your blog isn’t getting any engagement or traffic.

You have killer content, and you’re sharing it on social media. So what’s missing?

No matter how well designed your blog is, or how easy it is to navigate, if you don’t have this one thing, you’ll have a hard time getting traction and engagement.

It’s a niche.

A niche is – in simple terms – the general topic matter that you write about. It’s the passion or main theme of your blog. When you have a niche, all your posts revolve around that main theme, and that’s essentially all you talk about.

But, why would anyone do that? Wouldn’t readers get bored reading about the same topic every time?

Wouldn’t you get bored writing about the same thing every week?

The answer is no. People often find a blog they like because the blog provides specific content on a specific niche.

For example, TheWriteLife provides content for freelance writers and authors.

The Write Life

Because they stick to focusing only on writers – and not just freelancers in general – they’ve carved out a spot in the writing niche and have become the go-to site for new writers.

Why having a niche is better overall

There are many different kinds of blogs, but most blogs can be broken down into two main categories: niche blogs and general – or multi-topic – blogs.

While niche blogs focus on only one main topic, general blogs focus on a variety of topics. A popular type of multi-topic blog is a lifestyle blog. On a blog like this, you’ll find a wide range of content on general lifestyle topics such as career, technology, décor, health, and fitness.

An example of a popular lifestyle blog is PopSugar.

popsugar

You might think having a general blog is better since you’ll be covering a lot of different topics, making it easier to attract a lot of different people.

But, according to ShoutMeLoud, a multi-topic blog is bad for SEO, readership, and monetization. Now, bad is a strong word, and PopSugar surely isn’t hurting in any of the above areas, but for the small, less established blogger, properly running a general, multi-topic blog is quite an undertaking.

Having a niche blog, on the other hand, brings a number of benefits such as:

1. A niche keeps you on track

Let’s face it: blogging is tough.  You have to pump out awesome and valuable content regularly if you want to see any amount of traffic coming to your blog.

Often you lose focus, blogger’s block creeps in, and any creative juices you once had are zapped dry.

You may not realize it but, when you have a niche, you have a lot more tools available to you. Plus, you can look at your content to see which posts are popular and repurpose them or revive them with a fresh new angle.

If you have a niche blog, coming up with headlines and blog topics is a lot easier then when you have a general blog with no core theme.

2. A niche blog makes you an expert

Since you know your niche very well, writing about it should be relatively easy.

Most things you write about will probably be original or will be based on your experiences in that niche.

Or, you may pick a topic of interest and through blogging, become an expert in that niche.

Pretty soon, people will come to your blog to learn valuable tips, tricks, and resources from you.

A great example of this is PinchofYum.com.

pinchofyum

Both Lindsay and her husband Bjork run this highly successful food blog. But, of course, it didn’t start that way.

Lindsay was a schoolteacher before she became a food blogger. And when she started, she just posted pictures of the food she created.

She taught herself how to take eye-catching pinnable food images and because of her passion for all things food, she’s become an expert in food photography and went on to teach others how to take Pinterest-worthy food photos.

3. A niche helps grow an audience

People crave quality content and will seek out blogs that meet their needs. Having a niche blog fits nicely with people since you can provide consistent and relatable content to them.

They’ll come to know your niche, learn from your experiences and will want your personal take on things.

You’ll also have a greater chance of retaining readers if you produce content within a niche. For example, if you end up writing a blog post on health that went viral, people will expect health related content when they come back.

But, when your next post is about best-kept beauty secrets, there’s a good chance those people won’t stick around. So, it becomes harder to build a reliable audience when you have a general-type blog.

4. A niche helps monetize your blog

I’m sure when you started your blog you didn’t really think about monetizing it, right? You just wanted a place to share your thoughts or passions.

But, then you realized that with a captive audience you could try to see if you could generate some income from your blog.

Of course you can always make money from your blog with AdSense and promote affiliate programs. But a great way to maximize success with monetizing your blog is by building an email subscriber list with a lead magnet that ties in perfectly with your target audience.

When you can attract your target audience with a strong lead magnet, you can build your email list faster, creating the opportunity for repeat visits and future monetization.

To see this in action, let’s look at Matt Becker from Mom and Dad Money. His blog focuses on helping new parents make the best financial decisions simply and easily.

Mat Becker Blog

When creating his lead magnet, he made sure to make it specific to his target audience of families, instead of being broader and including anyone needing financial advice.

Matt Becker Lead Magnet

How to choose your niche

So, how do you go about choosing the right niche for you? According to Adam, your niche occurs when passion, knowledge and revenue potential align perfectly. Let’s look at those a bit more.

1. What’s my passion?

For many people, their blog is their guilty pleasure. It’s what they like to do in their free time.

For a niche blog to flourish you need to have passion when you write your posts. Week after week; day after day.

The life of your blog can be years or even decades long. So you need to ask yourself, can I write about my niche for ten years straight?

Will you still have the same passion for your niche, many years from now?

Blogging can take a toll on anyone. And, if you can’t stick with your niche and have the same excitement that you had when you wrote your first post, you’re not going to have much luck getting your blog off the ground – or growing it.

2. Am I knowledgeable about the topic?

The longevity of your blog depends on your knowledge within your niche. Big powerhouse blogs like Neil Patel’s QuickSprout or Derek Halpern’s Social Triggers have page after page of content – which they wrote – about a topic they know inside and out.

You might think you need this knowledge beforehand, but that’s not always the case. Pat Flynn of Smart Passive Income didn’t know anything about passive income when he first started his blog.

Pat Flynn

He actually started his blog as a way to house notes he took while studying for the Leadership in Energy and Environmental Design (LEED) program.

He became an expert in this niche and started experimenting with AdSense, which lead him down the road to generating passive income – another niche he eventually mastered.

So, if you have a passion for something, or become interested in something you just stumbled into, you can learn as you go along and build up your authority on the fly.

3. Does my niche have revenue potential?

Not all niches are profitable.

Sometimes you’re too narrowly niched and there’s not a large enough audience – or you’ll struggle coming up with new and different content ideas.

Other times, your niche is too broad, and you don’t have a loyal audience coming to your blog that you can market to.

According to Adam,

“Without a doubt, there are niches all over the spectrum in terms of profitability and difficulty of creating a profitable blog.

Here are a few factors to think about:

  • Your resources
  • Ease of attracting advertisers
  • Available affiliate programs and CPA offers
  • Are other people making money?
  • What is the competition like?”

So, if you want a profitable blog, you need to think about profitable niches.

It’s true that with enough resources, time and a bit of luck, you can make some money in nearly any niche. But, why make life difficult when you can pick an easier, more profitable niche from the get-go.

As a rule of thumb, if a niche has a lot of high-ticket goods or services for sale, or the lifetime value of a customer is high – you’ve probably found a good niche.

We all know things like lawyer’s fees, dental bills and health care is expensive, so it’s no surprise that niches in the legal, dental and medical fields are extremely profitable.

Automotive insurance may be relatively cheap on a month-to-month basis, but to an insurance company, a customer who stays with them for many years – and buys additional insurance – could be worth many tens of thousands of dollars. Yes, insurance is another extremely profitable niche.

There are many ways to validate profitable niches, but if you’re in doubt, one of the easiest ways is by researching the niche market’s keywords and industry trends with Google’s keyword and trends tools.

In niches where the majority of the keywords have a a high cost per click (CPC), it shows advertisers are willing to spend a great deal of money to acquire a new customer or make a sale, and that usually means you’ve found a profitable niche.

Wrapping it up

People start blogs for many different reasons, but eventually we all end up wanting to find ways to monetize our blog.

Having a niche can help you form a plan, build credibility and grow an audience, making it easier to earn an income from blogging.

With a strong passion, a deep knowledge about the topic and the potential for revenue, a niche should be easy to find.

Now it’s your turn – how did you choose your niche?

About Elna Cain

Elna Cain is a freelance writer who offers ghostwriting, copywriting and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. Check out her new free email course for bloggers and writers, Get Paid to Write Online.

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  • Hi Elna,

    Fantastic topic and I couldn’t agree with you more.

    In my work with hundreds of clients over the years, I’ve discovered and help people not only find their niche but more importantly discover their message.

    It’s the message that is foundation and driver of the business and it’s ultimately the message that is the brand and then brand is the message.

    Finding it is the hard part and almost every business skips this step either because they don’t know about it (which is understandable) or they don’t want to do the work.

    To find a message one has to be able to get completely out of his or her box to answer the following questions (of which some clients have hand nearly a hundred pages). The process ultimately brings clarity and helps them define and understand “what business they are ‘Really’ in” from the consumers point of view:

    1. Discover the “specific” problems they are passionate about solving.
    2. Discover the tangible values customers experience and how they feel about the experience.
    3. Discover the “specific” problems they solve for each tangible value
    4. Discover who they “specifically” solve each problem for (in detail)
    5. Discover how their product or service is “a” part of “a” solution

    This leads to understanding the “business you are ‘really’ in” in one sentence.

    That sentence becomes the foundation of your message (and ultimately the business) and is informed and repeated in every piece of content that is created with the intention of being relevant, compelling and inspiring for ONE person, with ONE problem/need/desire, with ONE solution in ONE piece of content.

    When you go through this process your niche and message has a powerful way of showing up!

    If you can’t tell, I’m a bit passionate about this issue because I know for blogs to be successful they have to go from good (or worse) to GREAT!

    Happy New Year Elna… thanks for allowing me to expand upon your fantastic post. I agree with everything you said and I hope I was able to add a little bit of value to your article.

    Have a great week!

    ~ Don Purdum

    • Elna Cain

      What a fantastic way of thinking about your niche Don! It’s true, if you
      can’t tailor your message to your ideal reader (or customer for
      businesses) it will be hard for your site to thrive at all.

      For
      me, when I first started my freelance writing blog I wrote about
      freelance writing, blogging and being a WAHM. It wasn’t until I had my
      own digital product that I had to sit down and think about my message
      and really focus on that one ideal customer.

      Now, I can tailor my content to that one ideal visitor! Thanks Don for your great advice!

  • Totally agree Elna on the importance of choosing a niche. I think it’s also key to have in mind your ‘why’ when you think about your niche and your blog because that will keep you motivated and in focus. But, isn’t it also about being seen where your audience hangs out so that they are drawn to your blog? I think that many small business owners and entrepreneurs still think it’s enough to create a blog and just use socila media to promote it, when that is not enough.

    • Elna Cain

      Hi Debbie,

      You’re right. Finding out where your audience hangs out is key to growing your audience. Finding your niche is a combination of things and you have to consider all of them. But that’s not to say you can’t expand your niche, right?

      • Absolutely right – clarity, plan and then getting on and ‘doing’. And, I think your niche evolves and you come to see how what you can offer can be extended.

        • Debbie,

          Great point about our niches evolving.

          The longer we blog and the more we get to know our audience, the more we will be able to focus our niche & improve our offering.

  • Sue Anne Dunlevie

    Great, detailed post, Elna! I’ll send my new clients over to read this one!

    Sue

    • Elna Cain

      Sue,

      Thanks so much! I know you have awesome advice on finding your niche so I’m glad you found this just has helpful!

  • Elna Cain

    Thanks Jay!

    Yes once you have your niche settled you can really focus on delivering great content for your readers!

    • Jay

      Hi Ms Elna, i am sorry my photo is very big, how to delete it… I am learning this mistake. Hence, I need to know more on tech side of blogging…

  • Julian Sakanee

    Hey Elna,

    Great post!

    Totally agree with all your points.

    It really is important to have a blogging niche. If you don’t, you’ll be writing content for the whole industry. Which sounds awesome, but it ain’t.

    If you’re writing for everybody, beginner to expert, it’ll be hard to make any sales/clients because of your offer…

    You might offer something that’s intended for the beginner. But your content + lead magnets are a little more advanced. Which would mean most of your subscribers aren’t newbies.

    So, why the hell would the “little more advanced” 😛 blogger buy a training course that only covers the basics, right?

    You know? hehe

    Well, Elna, I really love the post. I’ll have to share it with my people. :)

    Enjoy your week.

    Laters!
    Julian

    • Elna Cain

      Julian,

      You’re so right! Before I launched my freelance writing
      course (for newbies) my blog focused on freelance writing in general. I
      switched gears leading up to my launch to focus on the new writer. And I
      continue in that vein to appeal to my ideal customer!

  • Executive Coach

    Great post Elna. It has helped me narrow my niche to two topics. How do you feel about two niches in the one blog?

    • Elna Cain

      Great question! You can definitely have more than one niche and still be
      profitable. Someone like Neil Patel of QuickSprout caters to marketers,
      writers and small businesses. It doesn’t look like he’s having a hard
      time attracting an audience! I think if your niches are compatible and
      make sense you can have more than one.

      • Executive Coach

        Thx Elna. The post certainly helped to remind me to get back to one focus and niche. Great value. Catch you on Twitter

  • Great post! Will be sharing this with my clients. I think many of us get carried away with trying to cover a larger audience – creating a niche makes much more since!

    • Elna Cain

      Lori!

      Thanks so much. You’re right – when you have a brand new
      blog, you’re flooded with ideas of what your want to write. But, you
      often forget about who you want to target. You can’t just say, “moms.”
      It’s better to niche down and focus on a more smaller group of moms like
      vegetarian moms or work-at-home moms with young kids.
      Doing this will help build a strong audience!

  • Amazing article, I can’t agree with you more!

    • Elna Cain

      Thanks Rick!

      So happy to hear you enjoyed my post and agree with
      what I had to say. Having a niche is key if you want to start monetizing
      your blog and grow your audience!

  • Hi Elna,
    Thanks for having you here! Informative post. We bloggers should have specific niche to write for targeted audience and to grow our blog traffic effectively.

    • Elna Cain

      Hi Venkatesh!

      Thanks so much. Yes you are right about having a
      niche to grow your audience and traffic. It can really help also with
      developing a ideal reader or customer and develop loyal readers.

      Enjoy your week!

  • djglasco

    Elna, very useful and insightful article. I wish you had written this when I first started blogging because it would have saved me a lot of time. I am in the process of revamping my blog, based on everything you have written here. Thanks for putting together a very very well organized and easy to understand steps for creating a ‘Niche’ blog.

    • Elna Cain

      Hi! That’s too bad, but am glad you are taking the steps to get your blog in gear. It’s hard sometimes to start all over, but sometimes you just gotta do it!
      Good luck on your new niche blog!

  • Great post, Elna. I know a lot of new writers/bloggers are confused about niches at first, but you’ve made a lot of valid points here. One I hadn’t really thought of was that it’s easier to monetize.

  • funny thing that only by reading through your post I had several ideas of niches I would like to try out – thanks for the inspiration! 😉

  • Lilieth V. Harris

    Thanks for the article!

  • Lilieth V. Harris

    Thanks Elna, great article, it has helped me a lot in working on the niche issues I am trying to resolve. Pushing on in getting my niche settled.

  • This article has been super helpful for me! Thanks Elna!

    Zoe x

  • I have no idea what my niche is, or could be. I am the sort of person who is interested in everything. I like to read, and talk, and write about a whole mess of things. Every blog I’ve ever had has been variety, and I’ve always scrapped it due to this whole niche thing.

    Honestly, I wonder if 99% of the advice wasn’t ‘have a niche’, people wouldn’t go looking for a niche as much, because more people would just write about what interests them.

    • You don’t have to settle on a niche. We recommend it because you’d find it far easier to build an engaged audience.

      …And there are already so many blogs that cover a variety of topics, so it makes it harder to stand out. When you get more specific you cut out a lot of your competition.

      However, it all comes down to what your end goals are.

      For example, if you want your blog to be more for hobby purposes or just like a regular journal, coverying a variety of topics won’t be an issue.

      But if you’d like to earn a living from your blog, or even just a bit of income on the side, it’s well worth settling on a niche because you’ll find it far easier to grow an engaged audience.

      That said, choosing a niche can be very challenging, so it’s worth taking time over the decision.

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