You pour your heart and soul into writing a blog post.
You polish up the post and you sit back with a grin on your face – it’s your best yet and you can’t wait to share it with the world.
Then this happens:
You publish your post and wait patiently for all of the comment notifications to appear.
A few trickle through but nowhere near how many you imagined.
Does this sound familiar?
We’ve all been there at some point, so what can we do about it?
Today I’ve got some great data-driven tips to share with you that will help you get more comments on your blog.
Be sure to check out some additional tips below the infographic.
Embed this infographic on your blog: copy and paste the code below
A few points to remember about encouraging comments
Below you’ll find some thoughts about specific steps in the infographic along with some additional tips to help you get more blog comments.
- Test to find what works for you – The important thing to remember about the tips in this infographic is that they are based on best practice. And that’s only a starting point. For example, while posting on weekends has the potential to encourage commenting, not all posts are created equal. There are nuances to every audience so it ultimately comes down to trying these tips out for yourself.
- Improve your blog design – A tidier and smarter blog design will always help you get noticed. Occasionally you may get people leaving blog comments or mentioning you on their own blogs, simply by having a slick design. But there’s another aspect to consider; if you don’t get many comments, you shouldn’t draw attention to it. 0 comments is number you never want to display if you can help it.
- Use of the word giveaway – People love free stuff so running your own giveaway can be a great way to boost engagement. By making blog commenting an entry method, you provide a great incentive that can provide a solid first impression when new readers find the post. Ultimately you want to be in a position where you don’t have to incentivize commenting.
- Technical jargon – Aim to write content that is easy to consume and understand.
- Email subscribers are more likely to comment – We’ve talked about list building in the past and it’s by far one of the most effective ways to grow a blog. And it’s your subscribers that will likely be the ones to comment on your blog. Check out my essential guide to list building for more help.
- Minimize distractions and keep your content focused – The more things you’re asking your readers to do, the less chance they’ll do anything. This is why each post you publish and each page on your blog should have a specific goal in mind. You may have posts where your goal is to build your email list, but for others you should encourage blog comments.
- Invite your readers to leave a comment – I like to end most of my posts with a comment to encourage readers to join us in the comments section. You could take things a step further and encourage comments from the emails telling your subscribers about new posts.
It’s true that moderating comments can take a significant amount of time.
But the relationships you’ll strengthen by connecting with your audience in the comments section will prove to be invaluable.
More comments will help you create social proof, gain actionable feedback from your readers and provide more of a sense of community.
Blog comments give you a unique opportunity to connect and engage on a meaningful level.
So now I have a question for you:
Which tips would you add to this list? And what’s worked or not worked so well for you?
Let us know in the comments below.