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AWeber VS GetResponse: A Detailed Comparison Review

GetResponse Vs AWeber Comparison And Review

Everyone says you should build an email list.

And it all sounds so simple right?

But then you start looking at email marketing providers and don’t know which to choose.

It can get confusing, so many platforms with so many features and so many people saying different things about each one.

I know how you feel because that’s exactly how I felt.

And not just when I was starting out, I went through the same thing years later when I had to re-evaluate my email marketing provider.

That’s why I’ve put together this comparison review for you that looks at the key differences between AWeber and GetResponse while walking you through both platforms.

This will help you make an informed decision.

That way you won’t rush into a decision and end up regretting it.

I’ve wasted what feels like months dipping and diving between platforms and figuring out flaws, so, I want to make sure that doesn’t happen to you.

Your time is valuable and you deserve to make the most out of it.

How easy is it to get started?

Your time is important.

And if you pick the wrong email marketing platform, then you will just end up wasting your time.

That’s something we actively need to avoid.

So here’s the question – how easy is it to get started on GetResponse and AWeber?

Setting up GetResponse

Under the navigation bar you have a ‘campaign selector’ which gives you the option to create a new campaign, amongst some other options.

Setting up your list with GetResponse

Now it’s time to add a campaign name.

Add a campaign name Now your campaign is setup, you have multiple options, but the important thing is to edit your campaign settings before you move forward with adding contacts or anything else.

Campaign settingsClicking the edit campaign settings will take you to the following page, where you can customize various settings.

I always like to add a custom confirmation page – it’s on this page that my subscribers will get the download link for any free downloads that I’m offering.

Customize your confirmation page in GetResponse

Once I’ve tweaked the settings the way I want to, it’s time to add contacts and get my opt-in forms setup.

Getting started with AWeber

AWeber has more of a ‘setup wizard’ solution for getting setup.

There are 3 different pages so this process is very straight forward.

Setting up your list in AWeber

Once all your basic information has been added, you are walked through the personalisation settings.

Company branding The final step in the list setup process is to customize your confirmation settings.

And this includes the all-important custom URL for your confirmation page.

Customize your confirmation page with AWeber

What’s the verdict on the setup process?

While the GetResponse setup definitely gives you more options (specifically in the campaign settings) and it’s relatively straight forward, I’d have to give this to AWeber.

You can’t beat a straight forward step by step process, especially if you’re just getting started with email marketing.

Winner: AWeber

Email templates

The quality and quantity of email templates is another key feature.

GetResponse’s templates

GetResponse Email Templates Right now there are over 500+ email templates available under various categories.

All categorized so you can find a template that will fit with your business, although chances are that a lot of templates from other categories could work equally as well.

AWeber’s templates

AWeber Email Templates AWeber currently has over 600 email templates, also under various different categories.

One interesting thing here is that some of the recent email templates have been styled like popular WordPress themes.

This includes Parallax Pro from StudioPress and even Derek Halpern’s theme on Social Triggers.

I can understand the motivations behind this; it does help to give a consistent experience. Well, that’s if you use one of the themes that have been used.

Email templates overall

I didn’t mention design aesthetics above and there’s a good reason why.

While there are certain design trends (such as flat graphics) that I’ve seen AWeber use, this is something that I believe to be a largely personal choice.

After all, we’re all different and we all have different tastes.

Personally, I do lean more towards the AWeber templates but the reality is that I never send emails using premade templates.

I find that I get better email delivery results by just sending using a basic email and that way they’ll also load quicker on mobile.

Another factor to consider is whether templates are email responsive – both AWeber and GetResponse now have responsive templates.

While AWeber has more email templates, it’s definitely not a deal breaker.

Winner: Draw

The message builder

Both platforms have drag and drop style message/email builders that have the potential to make creating your newsletters very easy.

The GetResponse message builder

I’m a big fan of the GetResponse message builder, and the way that it’s laid out.

Creating your newsletter is easy, once you’ve logged in you will see the big green button at the top saying ‘create newsletter’.

You can also use the ‘create newsletter’ option within the messages tab from the main navigation menu.

Create a newsletter You will then get the option to choose between the email creator and the HTML source editor, so you do have the option to code your own emails if you like.

Pretty standard stuff.

New email creator or HTML source editor Up next are a number of different options:

  • Message name
  • Subject line
  • From address (option to choose reply-to)
  • Tracking (click through’s and Google Analytics)
  • Sharing via Twitter and Facebook
  • And a/b split testing

Message options

Once you click the ‘next’ button, you will be greeted by a page which allows you to pick your type of message.

There are plenty of templates to choose from.

Further down the page you will get some other options which will enable you to format your email the way that you want to.

The ability to order a template or find experts to help you is quite handy, but I usually stick to the ‘start from scratch’ as I find the basic emails to get a better delivery rate.

Choose your template Once you’re in the editor, it’s very straight forward.

Control things like width and alignment from the menu above and use the blocks on the right hand side to create your message.

Newsletter editor You will get other blocks that allow you to add social share buttons (if you want to).

The save history is quite helpful.

Drag and drop editor  If you look to the far right hand side you’ll get a snapshot view of how your message will appear on mobile devices.

There’s testing functions above.

Look out for the spam score option; get this as low as possible to make sure more people get your emails.

The inbox preview function is very helpful; you’ll be able to get a snapshot view of how your email will appear, not just on various mobile devices, but also different email providers and desktop clients.

Mobile preview and testingWhen you dig into actually building your message you will have a new menu that will be displayed when you’re editing things like text.

I do find this a little glitchy at times (no more so than AWeber’s), but it works and it’s fairly easy to use.

Edit text The AWeber message builder

You may notice that AWeber uses a slightly different terminology, what GetResponse refers to as ‘Newsletters’, AWeber refers to as ‘Broadcasts’.

You will immediately be able to see the ‘create a broadcast’ button, from either the home (also called account overview) tab or the messages tab.

Create a broadcast

There’s immediately something that I dislike here, above is the account overview button.

Below is the broadcast messages button:

Regular broadcast or split test

What’s missing on the account overview page is the option to create a split test and that’s the only place you’ll find it.

So, you could spend your time creating a message, send it and not even notice that you can actually do a split test.

I’ll talk more about split tests a bit later on.

When you click the broadcast button you will get a dropdown menu so you can choose the type of message – I like that everything is in place here. Nice and simple.

Broadcast options

I typically go with the drop and drop email builder, which you can see below.

What I really like here is the ‘1 – 2 – 3’ step process – this shows you exactly what stage you are at.

You also know what to expect.

AWeber message builder

You will get the choice of whether to use a template, right from inside the interface.

You can then get started with dragging and dropping elements that you need, each element will open up some additional options.

Edit text in your message

Which message builder wins?

This is a tough one.

There are elements from each that have great potential.

I prefer the simplicity of AWeber, but the split testing issue puts me off. In terms of features, GetResponse has the inbox previews, Google Analytics integration and super easy split testing.

Winner: GetResponse (by a very narrow margin)

Auto responder

Having an auto responder is essential if you want to automate your email marketing.

But, there are some big differences here.

The GetResponse auto responder

You can create an auto responder from clicking on the ‘messages’ tab on the main navigation bar.

Here you will get the option to select what event will trigger your auto responder.

Time-based is the main one to use, but you can use others to email offers at the perfect moment.

In addition to this list, when you scroll to the right you will get option to use data change as a trigger.

GetResponse auto responder 2.0 The following options for each trigger do look slightly different, below is what you will see for the time-based trigger:

Time-based auto responder One great feature here is something called ‘time travel’.

Studies have found that it’s best to send your emails at 9am (well for the most part).

But, the challenge has always been that some people will receive it at the right time, but for people in other time zones – it’s impossible.

Until now.

GetResponse collects data on your subscribers so they can determine what country they are from.

You can then enable the ‘time travel’ feature so that your emails will be received by your subscribers at their local time.

Time-travel auto responderYou will then go through to the email editor to create your message.

Once your auto responder message is created, you can view it by clicking on the ‘messages’ tab and select the ‘manage auto responders’ option to see everything which is going on.

Manage your auto responder messages

You can change the view on the right hand side, or hover over each of your emails to reveal some additional options:

  • Duplicate
  • Edit
  • Statistics
  • View online
  • Delete

Auto responder options Another unique feature is that at the bottom of the time-based auto responders, you will see a total of subscribers who have completed the sequence and those who haven’t received them.

When you add a new auto responder message, you can then move these subscribers (in bulk) to the new day. Awesome.

Move subscribers to a different day on your auto responder The AWeber auto responder

AWeber refers to the auto responder messages as your ‘follow up series’.

You can easily find the option within the messages tab in the grey navigation bar.

You’ll get straight into editing the message using whichever type of message builder that you want to use (similar to creating a broadcast).

After the message is ready you will get through to the settings option.

You’re limited to a time-based auto responder, but it’s very straight forward to find your way through.

There’s also a feature that does the same thing as GetResponses ‘time travel’ feature.

Auto responder options There’s a serious problem here and it’s incredibly annoying.

When you add a new email to your auto responder, it will be emailed to your list.

It doesn’t tell you, AWeber just does it.

And some emails just won’t make sense for current subscribers.

I learned this the hard way.

There is a work around, but it just causes more complications.

To stop this from happening, you have to ask AWeber support to bulk change the interval # that all your subscribers are on to something daft like 999.

The knock on effect is that subscribers that should be due to receive a particular email in your sequence won’t get it.

Which auto responder wins?

I love the simplicity of AWeber, but it’s very restrictive. It means you’re missing out on some advanced features.

And the fact that follow up emails get emailed to your list when they’re added, unless you contact support is a serious flaw.

Winner: GetResponse – it’s just better

Split testing

Testing is important.

The slightest detail can have a huge impact on how many people read our emails and how many people click through to whatever you’re promoting to your list.

Split testing using GetResponse

To run a split test in GetResponse you will first get a prompt when you create a new message.

This works exactly like the process I showed you in the message builder section.

It’s a very straight forward process, you’ll continue to write your initial message (provided you turned the A/B split testing feature on).

Once your message is ready you’ll be faced with the following options.

Choose A/B split test type

I like the versatility here and the straight forward nature makes it a breeze.

Once you’ve setup the type of test and added any variations of your original email you can select the conditions of the test.

The split test followed by winning message is an approach that I really like, just make sure you select the ‘send best message automatically’ button unless you’re monitoring this.

Configure your A/B test Split testing using AWeber

Earlier I mentioned about how AWeber currently has several buttons that allow creation of new messages but only one seems to give the split test option below.

Once on the split test page you will get the option to select message # and the percentage split for each message.

Create an email split test Once saved the messages will be added to your drafts for you to edit the messages and schedule for sending.

Edit split test emailsSplit testing overview

I generally like the simplicity of AWeber but the split testing functionality seems more like an after-thought.

Also, if you want to split test the same message, you would have to copy and paste one message to the other – not a huge step, but as marketers and bloggers our time is precious.

I prefer GetResponse’s streamlined approach and the ability to send a winning message to a percentage of your list.

Winner: GetResponse


You need to know what’s going on with your email list.

And it’s surprising what difference a good analytics solution can make.

GetResponse analytics

Here we have a system that’s very straight forward to get to what you need to know.

It’s broken up into logical sections so you can get the data you want.

Analytics options Once you check out the individual sections, it’s all quite straight forward.

For example, if you look at the subscription setting you’ll get a graph of your list size, subscriptions and unsusbscribes – it also shows your daily growth.

Track your list growth When you get into any of the sections that involve analytics for sent emails you will have the ability to send emails to groups.

You will see the number of people who have opened an email, haven’t opened it and clicked on a link.

You can then email that specific group of people – this is so easy to do and can be incredibly useful.

Email groups of subscribers A few other things worth mentioning:

  • You can do side by side comparisons of your split tests
  • Reports can be sent to your inbox
  • You can setup goal tracking and monitor it from your analytics

AWeber analytics

With AWeber, all of the analytics are in one window.

If anything, some of the more reports within AWeber are a bit more advanced and put a lot more data at your fingertips.

I do find that there’s a lot that I don’t find useful and it takes me a bit longer to get to what I need to.

You can also dive into data easily and run quick downloads to CSV files.

Mailing list analytics

Analytics overview

I like the detail of the reports in AWeber and they do a fairly good job at cramming a lot in but it’s not as easy as I’d like.

GetResponse gives you less data but it’s much more straight forward and user friendly.

I also really like the way that they have made it so easy to email specific groups at the click of a button.

Winner: GetResponse

What about automation rules?

Automation rules can be very useful.

For example, if someone is removed from one list you may want to setup a rule to remove them from others.

Automation rules in GetResponse

GetResponse have quite a few options here (pictured below).

There are some rules involving sales, these tie in with the goal setup within the platform.

List automation with GetResponseAutomation rules with AWeber

AWeber has a much more straight forward approach as you can see below.

AWeber automation rules

Automation rules overview

GetResponse go into some levels that some people might not need and they don’t have a standard ‘subscribe to list when subscribing to’ which can be helpful in some situations.

I like how GetResponse integrates the goal tracking side of things with automation and gives you some other features.

On the other hand from a simplistic view point, AWeber is great.

Winner: Draw

What about integrations with other platforms?

You may find that you won’t need to worry about integrations too much because AWeber and GetResponse happen to be two of the most popular email marketing platforms on the planet.

And thanks to that, they both integrate with an incredible number of platforms.

As far as most things like list building plugins and platforms go, it’s rare to find a platform that doesn’t integrate with both AWeber and GetResponse.

Winner: Draw

What about delivery rates?

I rarely get any bounces with AWeber, but I do get more bounces with GetResponse.

Oddly enough, my open rates are much higher with GetResponse.

When I was with AWeber I would average between 20%-25% for each broadcast that I sent to my list, but when I moved to GetResponse, my average was between 25%-35%.

I’m not saying that you will get the same results, it’s not as cut and dry as that.

Each niche and audience is different; there are also plenty of other factors in play relating to how spam filters work.

If in doubt, try out AWeber and try out GetResponse to see how they perform.

The only real test for open rates is how they perform for you.

Both email providers have free trials, although AWeber does cost you $1 and with GetResponse it’s completely free – you don’t even need a credit card.

One note about GetResponse: They default to a ‘total open rate’ setting which makes open rates appear much higher than they are. For example their mobile app makes it very difficult to find the real figure.

Winner: Draw

What about overall ease of use?

Earlier I talked about how easy it was to setup a list – AWeber definitely has the lead there because it leads you through, step by step.

And that’s great.

But, there are plenty of things with AWeber that are much more long winded and there are a few with GetResponse.

On the whole, I find GetResponse easier to get around.

And I’m talking from an initial ‘first try’ perspective.

Winner: GetResponse

Support is important, how do AWeber and GetResponse compare?

Support is an essential factor here and it’s usually where a lot of brands fall down.

And I have to admit that I find a lot of support staff difficult to deal with (unless they’re from Buffer or LeadPages).

I have had good support from both GetResponse and AWeber – they’re probably about equal in that respect.

Both companies offer the following methods of support:

  • Telephone
  • Live chat
  • Email
  • Knowledge base

The difference is in the availability.

Here’s an example: GetResponse live chat is available Monday-Friday, whereas AWeber is available 7 days a week (with shorter hours at weekends).

Winner: AWeber

What do GetResponse and AWeber cost? (a helpful pricing comparison)

Price can definitely be a deciding factor here, let’s take a detailed look at how they shape up.

Number of subscribers GetResponse
1,000 $15
2,500 $25
5,000 $45
10,000 $65
25,000 $145
50,000 $250
100,000 $450

GetResponse also offer an 18% discount when you bill annually.

Also, landing pages are mentioned in the features menu, the try free link does say it’s a paid add on but the buy now takes you straight to the pricing page. Landing pages are not offered with these packages, despite how they say all features are included.

You do get 30 days free for landing pages, but its then $15 extra per month if you wish to continue.

Number of subscribers AWeber
500 $19
501-2,500 $29
2,501 – 5,000 $49
5,001-10,000 $69
10,001-25,000 $149

Note: AWeber’s pricing page displays all but the first package as $19 less but it is essentially a base cost.

You can get the base cost reduced by paying quarterly or annually which would then cost you $49 or $194, respectively.

Winner: GetResponse

Summary of features with a helpful comparison table

Both platforms have a substantial set of features (particularly GetResponse).

We’ve already taken a look at how they both shape up in terms of pricing; let’s take a look at how they shape up in terms of overall features.

  GetResponse AWeber
Number of emails Unlimited Unlimited
Email templates 600+ 500+
Drag and drop message builder Yes Yes
Form builder Yes Yes
Time-based auto responder Yes Yes
Action based auto responder Yes No
Detailed analytics Yes Yes
Split testing Yes Yes
Contact management Yes Yes
List automation Yes Yes
Goal/sales tracking Yes Yes
Email reports Yes No
Responsive emails Yes Yes
Social integration Yes Yes
Image hosting Yes Yes
Photo gallery Yes No
RSS to email Yes Yes
Mobile app Yes No
Landing pages Yes ($15/month extra) No
Surveys Yes No
QR code generator Yes No
  Sign up for GetResponse Sign up for AWeber

The final scores

Count all of the sections up and mention criteria early on in the post.

Criteria GetResponse or AWeber?
Ease of setup AWeber
Email templates Draw
Message builder GetResponse
Auto responder GetResponse
Split testing GetResponse
Analytics GetResponse
Automation rules Draw
Integrations with other platforms Draw
Delivery rates Draw
Pricing GetResponse
Overall ease of use GetResponse
Support AWeber

The final verdict

AWeber has a solid platform that, for the most part, is straight forward to use but there are key elements that are more time consuming than they need to be.

On the other hand, GetResponse is a little more complicated when you start setting up your first list, but you can still find your way through it.

GetResponse has a wider range of features, particularly the action based auto responder which adds a powerful level of automation to the platform. That extra level of automation could make a big difference to your results.

When you get into the more advanced features, GetResponse seems to have integrated them into their platform better. Things like split testing are much easier to use and have advanced features.

GetResponse seems like the better platform overall, but it’s what YOU think that counts.

Your next step: try each platform for yourself

Both platforms have trials. Which are well worth taking advantage of.

GetResponse has a 30 day free trial (no credit card details required), whereas AWeber has a 1 month trial that costs $1 (requires credit card details and may rebill).

Click here to try GetResponse free for 30 days

Click here to try AWeber using their $1 trial

Update 7th August 2015 – Since originally writing this review, GetResponse have released a new form builder with 500+ templates and a range of list building apps. This includes popovers, notification boxes, scrolling opt-in forms and more. 

About Adam Connell

Adam used to run a team of marketers. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. He’s a fan of Firefly and Chinese takeaways. Click here to join the Blogging Wizard newsletter; you’ll get our best content & 15+ guides to grow your online presence faster.

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  • Adam,

    Great review mate. GetResponse is pretty cool if you ask me. Love the time travel most. A/B isn’t used much as I had less than 300 followers. Might do some real soon. Haha!

    Oh yes, the featured image is great. Love that big time!

    Glad you are happy with it mate. The port over was easy right?


    • Hey buddy, thanks for the kind words.

      You should try the split testing more buddy, it’s impressive.

      I split tested my subject line when I announced this to my subscribers and I’m still blown away by how awesome this is.

      I love that I can click a button and send an email to those that didn’t open an email, maybe with a follow up or something. Or even do a follow up for those that clicked on the link.

      This is powerful stuff!

      Haha thanks man, glad you liked the image.

      Sure was – very easy to get my list over and because GetResponse allows me to add groups of subscribers into a particular auto responder cycle everyone should get the correct message in the sequence.

      Cheers mate!

  • Convincing case, Adam. I’m not thrilled with Aweber; it can be clunky and frustrating at times. But, moving? Oh no, I don’t want move all my lists to another service so I guess they’ve got me 🙂

    • I know what you mean Emory!

      I can see why, there is remembering all of the different places you’ve got web forms saved and then creating new forms and updating them.

      I didn’t have too many web forms so this was pretty straight forward but even if I had more I’d still want to do it.

      It worries me that Aweber open rates are so low. Since moving I have noticed open rates almost double.

      Thanks for the comment Emory, glad to hear your thoughts on this 🙂

  • Hey Adam, have you tried out infusionsoft before and how do you think it compares to getresponse?

    • Hey Ian, I haven’t tried it yet but from what I can see Infusionsoft is a more inclusive platform with sales/marketing automation and an ecommerce platform.

      I think it also comes with the ability to run an affiliate program too. Off the top of my head Inkybee, OptimizePress and Wishlist Member all run their affiliate programs through Infusionsoft and seems to work very well for them.

      If it’s just a straight up mailing list provider/ auto-responder system then Infusionsoft would probably be overkill considering the minimum 199$/month price point. Although if you are selling online then I’d imagine it would be well worth it.

      What about you Ian, have you tried Infusionsoft yourself?

      • Hi Adam, I’m testing it out at the moment! What appeals to me is having the selling piece also. But not impressed with the UI for starters. Also the landing page functionality is pretty poor. I have to spend more time with it so it’s unfair to say much as this stage but I’ll let you know how I get on! Ian

        • Hi Ian, thanks for your thoughts on it, looking forward to hearing how you get on testing this further!

  • Interesting point of view, Adam.

    You said that your open rates with Aweber were terrible… did they change with GetResponse? If so, why do you think that is?

    • Hi Ana,

      I’m still testing but they seem to have gone up by 10-20% depending on the subject line etc.

      It was actually a comment made by Neil Patel that spurred me on to make the switch. I noticed a comment where he mentioned declining open rates on Aweber. Neil seemed to think that there were more spammers using Aweber as opposed to GetResponse which is definitely a possibility. Although it’s difficult to say for sure.

      • I just started using GetResponse because I was having problems with AWeber’s confirmation emails not being delivered (this wasn’t happening with all of the confirmation emails, but some of them). This post and Neil Patel’s comments that you’re referring to encouraged me to try GetResponse and I’ve been really pleased with it so far.

        • Hi Marc, thanks for the comment.

          I’m very glad to hear you have been getting on well with GetResponse.

          Have you tried any of the split testing functionality yet?

          I’ve had a few goes mainly with testing subject lines and I’m very impressed with how straight forward it is to get started.

          • No, I’ve hardly tried any of their features yet. My positive impression of GetResponse so far is mostly from the UI (in comparison to AWeber) and the ease of setup. And the fact that the same confirmation emails that weren’t being delivered with AWeber are being delivered by GetResponse. That’s not to say that I don’t like AWeber, I still use them with one of my lists.

            One thing that is a little concerning about GetResponse is that they allow users to import lists with no confirmation, at least, that’s what I understand. As Neil mentioned, AWeber’s delivery rates may be impacted by too many of it’s users being flagged as spammers. AWeber does not allow you to import a list without confirmation, so it seems like over a period of time spammers might move more towards GetResponse. I’m trusting that GetResponse knows what they’re doing because all indications are that they don’t have issues with this.

          • I’m with you on the UI and ease of use. It’s a shame that Aweber haven’t managed to get to that point because I still do like them.

            True, that is a little bit worrying, although GetResponse do say that for imports without confirmation their team verifies lists manually (especially for large lists), at least that was my impression although I’m not sure how the will work overall.

            I’m with you on that – GetResponse seems to have it together so I’m sure they won’t have any issues. I hope. All good so far which is the main thing!

  • Great Article Adam, really highlights some of the best features of GetResponse. I’ve been using them for almost a year now and really enjoy the service.

    • Thanks John. Great to hear that you’ve been getting on well with GetResponse too!

  • Nizam Khan

    Excellent and detailed review. Same here I was using Aweber and recently switched to GetResponse and I love their service as they have some great extra features than Aweber.

    • Thanks, Nizam.

      Glad you’re loving the great features GetResponse has over Aweber just like I am!

  • You convinced me. Thank you for this.

  • Sandra Llinares

    Hi Adam,

    I have been using GetResponse for 5 months now and in the last weeks I got like 10% of newsletter bounces. Not that they
    go to the spam folder, they bounce before that. When I asked the support team they
    said they had some problems delivering to Hotmail addresses. They said
    that they had fixed it but it happened again.

    After repeated bounces, these Hotmail subscribers get automatically deleted from my list. I have searched for these specific emails on Facebook and they are real users. So the email account still exists.

    Also my list of unconfirmed emails is growing every day with Hotmail and Gmail accounts. Although I resend the confirmation email manually several times they don’t seem to receive it. And if they finally do I don’t know if they are getting my auto-responder sequence. So it’s all a big mess.

    This happened some months ago and it’s happening again. They say they are working on it, but I don’t see any improving. This week bounces increased to 12%.

    I am seriously thinking of moving to Aweber. But after reading your post I don’t know what to do. Learning a new tool takes time (and money) and if it’s not good either…

    Have you experienced these delivery problems with Hotmail and Gmail with GetResponse?

    Thank you!

    • Hi Sandra,

      Thanks for sharing your experience with us.

      Sorry to hear that you’ve been having problems.

      My experience seems to differ greatly – I’ve checked my unconfirmed subscribers and there seems to be a variety of all email providers but the majority are from a single user that didn’t spell their email address correctly.

      One thing I have also noticed is that a lot more people will opt-in once to try and get a free download (that’s if you have one) – that’s always a possibility here.

      Your bounce rate is extremely high – mine seems to average out at below 0.5%.

      There’s always a possibility that some emails will bounce but mine seems to be well within the 99% that GetResponse guarantee – and they have a third party company confirm it.

      Something is definitely not right though, that’s for sure!

      As for Aweber, don’t get me wrong, they’re not the worst company but I definitely get better results and have access to better/easier to use features with GetResponse.

      MailChimp is another alternative but I find their interface confusing – feature packed, but confusing.

      I’d be tempted to test out MailChimp for a month or so to compare your results but ultimately GetResponse need to get to the bottom of what’s happening for you.

      Also, thanks for the heads up on the opt-in form error – I think I’ve got it fixed, could you try again please? 🙂

      Thanks for your comment!

      • Sandra Llinares

        Thank you for your advice, Adam!
        Yes, I do have a freebie when they opt-in-. But anyway, something’s wrong with GetResponse.

        I just signed up for your guide and it worked! Thank you.

        • Hi Sandra,

          My pleasure!

          Hope they get your issue sorted soon!

          Thanks for the heads up, glad it worked 🙂

  • Olu Sanya

    Adam my online store is built in 3D cart. I run a tutoring company
    and all our client pay online for our various classes and products.
    I’d like to use getresponse for autoresponse, email marketing and list management
    system. For example I’d like to use the autoresponder rules to automate my email
    marketing and specific information for each of my products i.e to remind
    someone who only registered to come back and pay or send details of the
    location and time of a class 5 days & 2 days before it starts. But right now I don’t see an integration in getreponse for 3D cart

    • Olu, sorry for the delay in replying – for some reason the comment that I posted via Disqus didn’t come through.

      I did a quick search and it seems GetResponse doesn’t offer integration with 3D cart, but it may still be possible. Although MailChimp do offer integration.

      I’d recommend contacting 3D Cart and asking which platforms they integrate with.

  • Vladi Vasilev

    Something is definitely not right with that anti Aweber attitude all over the place… all those reviews made me take a look at GR(wasted a day there) and to tell you the truth the features you are talking about are just making life difficult…

    not to mention they are useless (most of them)… well, not totally useless if you are a kid in first grade.

    Aweber stil kicks ass when it comes to simplicity… they still kick ass when it comes to deliverability as well… I get 30%-70% open rates up to the tenth message, then 15%-30% after… I email daily and broadcast until people buy or unsubscribe…

    Now, I know I’m pretty awesome and not a lot of people could write my emails, yet I believe those open rates are caused by my emails being delivered right as well. Aweber only kinda suck when it comes to segmentation, but I’m sure they will do something about that in future…

    I don’t believe Neil, although he’s one of the few marketers I like and I’m not sure you are sure about your deliverability testings…

    I’m not leaving aweber for now. 🙂

    • Thanks for your interesting thoughts, Vladi.

      Yep, as far as most platforms go, Aweber still has the leg up on simplicity but I found GetResponse a lot more straight forward in the long run.

      There was definitely a slight learning curve involved because I was so used to Aweber.

      You’re right about the segmentation, strange that Aweber haven’t done anything about it yet and I’m hopeful that they will too.

      Don’t get me wrong, I’m not totally against Aweber, I was always happy with their support but after using GetResponse for a few months now, there’s a lot that I find easier to do.

      If Aweber works for you then by all means – if it isn’t broken, no need to fix it 🙂

  • Vue Lor

    My messages from getresponse ain’t hitting hotmails at all not even going to the spam folder. They just don’t make it at all to my hotmail(s) test accts.

    • Thanks for the heads up Vue, I’m going to run some tests to verify this and follow up with GetResponse to ensure this is resolved if it isn’t then I’ll be adjusting the review accordingly.

      Thanks again!

    • Hi Vue,

      Over the weekend I’ve setup multiple test accounts and used them with a combination of existing accounts and all my tests have proved successful which makes me wonder why you’re getting this issue at all.

      My suggestion would be to contact GetResponse and give them as much information on this as possible so they can get it sorted for you.


      • Vue Lor

        Thanks for taking the time to do the testing… I emailed getresponse but that weren’t of any big help so just wondering if you can offer any tips or suggestions that can help me inbox hotmails… One thing I will try though is create a campaign with a different name because I have heard that the name of the campaign could trigger it as spam and it won’t get delivered at all.. I was delivering from a campaign named internet_marketing so will probably create a new campaign with a different name and maybe change my return address too.. I’ve got my return address set to (not my real gmail address).

        Thanks for your time

        • Hi Vue,

          My pleasure – it’s always important to check these things.

          It’s definitely possible that the campaign name could be looked at as spam with that type of name.

          There’s a lot of spam emails flying around that use certain words in the campaign, from field and more.

          It’s all brought together and given a score, but each system receiving the email has a different level of sensitivity.

          It even goes right down to the email itself too, because certain words are used by spammers, we need to be careful and be aware of the types of words to avoid.

          Hubspot has a good guide that’s worth checking:

          I’d also recommend trying to use the return address as something on your own domain, for example, I use

          Hope that helps.

  • You convinced me Adam 🙂 I have been sing MailChimp now for a lot of my stuff, but ready to finally push my list building to the next level. Was debating between Aweber and Get Response.

  • Joe Foley

    Nice write up, Adam. Just what I was looking for.

  • Hey Adam, this is a great write up. I have to say that having used both, I find Getresponse easier to use. It seems to have all the options I could want, and many more that I don’t need at the time. Customer support is top drawer at both. It really is down to what you need from the service when you are choosing between the two.

    There is one thing which you briefly that I certainly have to agree with. Bounce rates are higher with Get response, in my experience. Since they suffered a DDOS attack in May, my bounce rate has risen to over double the industry standard of 2%. I have spoken with them, and they agree that I am using all right procedures e.g. double opt-in. I’m hoping that it sorts itself out as I really do prefer their service.

    For some reason, I am thinking that if things do not improve, I might move my new subscribers to Traffic Wave. I might as well try them all out at some stage..

    • Hey Carthage,

      Thanks for the kind words.

      I’m with you on GetResponse being easier and the bounce rates are definitely an issue.

      Interestingly, after the DDoS attack, AWeber started DM’ing ex customers via Twitter and asking them to come back.

      I told them I would consider it if they added some seriously impressive features that brought them up to speed. They were open to talking via email.

      After I emailed them the list of what GetResponse did better – they didn’t respond.

      The bounce rates worry me, but I did find that I got a slightly higher open rate with them than I did with AWeber, to the point where it more than offset the higher bounce rate.

      It’s still not good and definitely hope they sort it soon!

      It’s good to test, that’s for sure. I’m always a little wary with some of the newer providers though.

      I recently tested Constant Contact and iContact. And I was left thinking – how does anyone use them? Incredibly complex and it’s so difficult to basic things. Much more so than with AWeber.

      • Adam,
        I agree that I also get a higher open rate with Getresponse than I previously did with Aweber, however the difference is not as much as I first thought. I do not like the fact that the open rate statistics provided are not for unique opens. When I look at the unique opens, my open rate is only 2/3 of what their statistics show initially. If people don’t look for the unique opens, they can think they are doing better than they are. Maybe Aweber do it this way too, I can’t remember but I don’t like this approach at all.

        I also agree that if the bounce rate is slightly higher, the additional open rates can make up for that. However, in my case the bounce rate is constantly increasing. The latest emaiil has a 5.4% bounce rate which means (if these bounces are removed) I will be losing more people per week than I am adding. That defeats the entire purpose of trying to build a good email list. Obviously this does not happen to everyone but given that one of your other commenters had a similar problem, it’s not unique either.

        I have big decisions to make this week.

        • Carthage, that’s a great point, especially how GetResponse default to a ‘total open rate’ setting.

          Recently I noticed how much more difficult it is to actually find any sort of ‘unique open rate’ via their mobile app.

          I’ll make a note of this in the review.

          5.4% is crazy, I know some who have been much lower, but you’re right – it’s not unique and others have been experiencing this too. They definitely need to sort this bounce rate issue out.


  • Hi Adam,
    I own a small marketing agency and am interested in offering email marketing to my clients. Could you point me in the right direction of some resources on the best provider and how I should structure access?

    This is what I think I want:
    Agency account that has different profiles for each client. I manage billing and have complete access to send emails/list/campaigns,etc… I also want them to have access to send their own emails and see their account details. Is this possible for an agency?

    • Hi Matt,

      I’m not sure if there’s a platform that will do everything that you need but the platforms that spring to mind are:


  • DH

    Hi Adam.

    This is a comprehensive and logical overview of AWeber and GetResponse that is very useful. I have been using GTR for about 12 months or so and on the whole found the features useful. However, I was a victim of their “unprecedented scale DDoS attacks that flooded our network and data centre” back in April/May 2014 and was about to cancel my account and move on when I was given the option to accept their Landing Page service free for a year as compensation for my “inconvenience”. I took the offer and in truth, all has been well since.

    But I wondered, have you or your visitors experienced outage with Aweber or or providers?

    Thanks again Adam.

    Dave H

    • Thanks Dave!

      I remember the issues well. Great that everything has been ok afterwards and you got a decent offer from them too.

      I’m sure AWeber and MailChimp experienced issues around the same time, not exactly sure of the scale.

      As far as I remember someone emailed lots of other large companies demanding $700 otherwise they’d launch an attack.

      My pleasure, Dave – thanks for the comment.

  • Hi Adam! excellent article

    I wanted to know if after these past 10 months since wrote the article. with the changes there have been in Aweber and Getresponse. What is better now, Getresponse or Aweber?

    I also wanted to know whether Getresponse still obtaining a high amount of bounce as before?

    • Thanks Jorge!

      AWeber have rolled out a few new features, mainly a new mobile app and app gallery but I haven’t heard of any substantial updates.

      Sign up forms are now responsive which is good and there have been plenty more app integration’s, although I guess that’s to be expected for both companies.

      I actually emailed one of their team who tried to get me to sign up again after GetResponses DDoS attacks. Listed out the reasons I moved to GetResponse and I got no response, was hoping at least for a “thanks, we’ll look into it” or something.

      Not 100% sure on the bounce rates, I’ve been testing some other email providers recently. A few people I know use GetResponse and seems that the situation has improved but don’t quote me on that!

      • Thanks Adam for your answer!

        What I seek is the highest percentage of openness and minimal bounced. Templates and other characteristics do not care.

        ¿For what I want then I recommend Aweber or Getresponse?

        I use Aweber and get a 20% opened, the percentage of bounce do not know since I only use the Follow Up Series.

        I also wanted to ask you about the Getresponse Split Testing is only for Brodcast as Aweber or also for trace messages.

        By the way sorry for writing, I’m from Spain

        • No worries, Jorge.

          My open rates increased when I switched from AWeber to GetResponse but my bounces increased too.

          They didn’t increase too much so the open rate increase was beneficial.

          I’d be more inclined to pick GetResponse over AWeber but my motivations were partly due to GR having a better user interface and better features.

          As for how much of an increase you’ll see, it’s hard to say. Bounces/open rates vary from industry to industry and that could be a factor.

          The ultimate way to deciding would be to use GetResponse’s free trial and see what results you get – worth while testing to be sure.

          GetResponse doesn’t allow split testing of auto responder sequences, I don’t think AWeber does either – it’s a requested feature but I know GR has no plans to implement this any time soon.

          Overall the broadcast split testing in GetResponse is far easier.

          • Thanks Adam for your tips! I’ll try Getresponse

          • Happy to help, Jorge!

  • Glenda Ebersole

    Thank you for this comparison. It was just what I was looking for.

  • Amanda Jane

    Hi Adam! good article

    For higher open rate and the lowest bounce rate, which autoresponder you advise me?

    • Hi Amanda,

      I had the highest open rate with GetResponse, but the bounce rates were higher than AWeber.

      GetResponse’s higher open rate meant the higher bounce rate wasn’t such a problem.

      It’s important to note that open rates/bounce rates can vary between industries. I’d expect it to be consistent since I used both platforms for one site but it may be worth using the trials available for AWeber and GetResponse so you can confirm these results for yourself – it’s worth doing this now rather than switching later.

      • Fellios

        How can open rates be different than bounce rates? Whether it’s Aweber, MailChimp, GetResponce, iContact etc. open rates depend on your email’s subject.

        • Bounces are different with email to the usual bounce rates for web pages.

          It means the email as been bounced back to the sender so it hasn’t reached someones inbox.

          There are two variations:

          Soft bounce – undelivered after accepted by recipients email server.
          Hard bounce – undelivered without being accepted by recipients email server.

          • Fellios

            Since you used Aweber you mentioned that open rates with GetResponse were higher . I don’t understand how can Aweber or GetResponse influence this metric. Isn’t it about you in first place, in particular how you craft email’s subject line?

            Also I think you mentioned by using GetResponse you saw high bounce rate reaching as high as 5%, yet your open rates were better which confuses me too.

          • There is a lot more to it than just what subject lines you write. There are a number of content related factors that you have control of but there are other factors that you don’t and some factors which are down to your email provider.

            But, a big part of email deliver-ability is sender reputation.

            Spam filters also look at this on an IP level.

            Let’s say someone is sending spammy emails and they go through the same IP addresses that your email provider uses – more of your emails will land in spam folders.

            Also spam filters like the one Gmail uses learn from what emails other people are labelling as spam.

            As for the high bounces – better open rates can make up for the increased bounces.

          • Fellios

            You mean as long as there are more people opening emails than people who have emails sent to them bounced, the former makes up for it despite the fact that your message does not get delivered to them. If that message was promotional, then it would mean potential lost revenue.

            This brings me to question about peope who did not receive since those bounced. Would it be good idea to segment based on people who’s email bounced and re-send again email that bounced previously or this would cause reputation problems with ISPs?

          • It’s generally not a good idea to segment and re-send to those whose emails bounced.

            This explains why in more detail:

            This is a good resource to learn more about bounces in general:

  • JT

    Adam. If we want to send a ”toolkit” download with the autoresponse feature. Which one can do this and which is better at it?

    • Hi JT,

      There’s no set solution for offering free downloads as people use them in so many different ways.

      If you want to offer a single download, that’s easy with either tools. You just create a confirmation page with a link to download the toolkit.

      I offer multiple free downloads, these consist of various ebooks, templates and checklists. I link to a hidden page where all can be downloaded easily.

      • JT

        Okay thanks. I see that. Have you ever used automated email responses to share those PDF downloads with new subscribers AS attachments? What are your thoughts on this technique? (your blog is awesome by the way- I refer to it all the time now)

        • Nope, I avoid sending file attachments because it can impact delivery rates.

          Due to the high levels of spam emails with attachments some hosts/ISP’s filter emails with attachments.

          The easiest way to get around it is to put the file on a page on your blog then email the link to that page.

          Thanks for the kind words, glad you’re finding Blogging Wizard helpful 🙂

          • JT

            Wow. I would never have even considered that. People like you are making the world better. Thanks.

          • No worries, JT – glad I could help!

  • Ian Ryan

    Adam do you have a review on mailchimp? Why do you use currently use Mail Chimp instead of these two platforms?-Ian

    • Hi Ian, not just yet – it’s on my to-do list but not sure when I’ll have it ready.

      I moved my lists to MailChimp when GetResponse was hit by multiple DDoS attacks earlier this year. It was the first lot of downtime I’d experienced but I had to move because it was having a big impact on my websites. Just after I finished migrating, they upgraded their hosting and all was fine again (wish I’d waited a bit longer).

      I’ve been planning to move back to GR for a while but it takes 3+ days to move my lists due to all the different plugins, tools and landing pages I have across different domains. With the number of projects I’m working on I don’t have that amount of time on my hands anymore.

      The downside of this is that my open rates and click through rates have dropped since moving to MC.

      It’s only been around 5% for open rates but that’s still a significant number.

      As far as features are concerned, MailChimp is comparable to GetResponse with the exception of advanced email automation.

      Overall, I like MailChimp as a platform but there are particular features I miss, like the option to resend confirmation emails where the user hasn’t clicked on the link. I also prefer the GetResponse interface – this is more of a personal thing though, I found it much easier to find my way around. From a pricing perspective, I’m paying more with MailChimp.


  • Thanks Sakil!

  • Fellios

    Hello Adam. How is GetResponse in terms of list segregation and custom fields?

    I have 2 opt-in lists and those who opt-in to 1st list due to nature of funnel end up on 2nd list. The aim is to compare both lists and filter out those who are already on 1st list from second because other people should be on 2nd list.

    Can you advise? Thanks!

    • You should be able to do this with GetResponse, there’s a screenshot which shows the different automation options under “automation” in the comparison.

      • Fellios

        Hi Adam. Do they make backups too on automatic basis? I read stories where people had been losing their lists due to technical difficulties, in particular at GetResponse.

        • It’s not an issue I’ve heard of anyone experiencing. But it’s good practice to back up your lists no matter what email provider you use – similar to how most people make multiple backups of a website.

          It would probably never be an issue, but it’s not worth taking a chance no matter which company you use.