- Editor Rating
- Rated 4 stars
- Reviewed by:
- Published on:
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- FunctionalityEditor: 90%
- Ease of useEditor: 90%
- PricingEditor: 85%
- SupportEditor: 100%
Creating your own landing page used to be a challenge.
Now the barriers have been lifted, and it’s easier than ever to create landing pages, test them and integrate them to your email provider of choice.
One such tool is Instapage.
And in this post we’ll take a closer look at exactly what it can do.
But, this won’t be like most reviews.
To help you get an understanding of exactly what this tool is like to use, I’m going to create a landing page and customize it as I write this review.
Let’s get started!
Getting started with Instapage
Before I dive in and show you the dashboard (this is where you’ll find yourself when logging into Instapage), we have the option of integrating our email provider.
I say it’s an option because Instapage doesn’t require you to use an email provider; you could just collect all of the leads and download them in a spreadsheet later on. You can setup email notifications too.
At the time of writing this review, there are 14 integrations available including MailChimp, AWeber, GetResponse, Infusionsoft and ActiveCampaign.
So let’s go ahead and create a landing page:
You can choose to add folders to keep your landing pages organized by clicking the folder icon.
To create your landing page, just click the “Create new page” button.
Now you’ll be greeted with 3 options to choose from:
- URL Importer – This allows you to import any landing page you’ve created using another tool, or that you have the rights to. It’s only a beta feature so it isn’t 100% reliable, but I have successfully imported a few pages in the past. Very helpful tool.
- Drag & Drop – With this option you’ll get access to a visual editor and you can pick from 1 of 99 or so templates.
- Upload – This option enables you to upload .instapage files, they’ll be 100% customizable. These can be bought from ThemeForest.net.
For this review I’m going to go ahead and use the Drag & Drop option as it’s the most straight forward option to get started with.
Now we can select a template:
There are a number of categories here to help you narrow down exactly what you need.
These include lead generation, click-through, webinar, mobile apps and thank you pages.
Despite these categories, it’s worth viewing all templates because even if you want an opt-in form on a page, you could swap the button from a click-through page for an opt-in form in the editor.
Creating your landing page
After looking through all the templates, I’ve picked out one that should be a good fit for my landing page:
Now I’ll hit the edit button in the top right hand corner, choose a name and we’re ready to start editing.
My logo currently requires a white background, so I’m going to go ahead and change the dark green strip running across the top to white, it’s just a case of hovering over the area, clicking edit and then changing the color using the color picker.
The image needs to go too, that’s just a case of clicking on an image and hitting the trash bin icon.
To add an image, I click on “add new” at then select “image”.
Once the image is uploaded it’s added to the middle of the template, I then need to resize it and drag it into place.
Double clicking on any text will reveal the text editing options as shown below.
Now let’s customize the opt-in form.
This is done in 4 stages, first tweaking the copy above the ebook.
Next we can tweak the background color of the box by double clicking within the box or highlighting and clicking edit.
Next up are the form fields – double clicking on the form fields gives us the option of adding/removing/editing them.
Now I need to change the button color and setup the form options. Double clicking on the form reveals some options at the top left of the screen.
From here I can change the button colour, select how I want the form to redirect, which integration (email provider) I want to connect to and more.
After removing a few form fields earlier on, the box around the opt-in form now looks too big so I’m going to shrink it a bit by clicking on the box. We then see blue circles, clicking and dragging these enables you to resize the box as you’d like.
Now I’m going to go ahead and customize the rest of the page in a similar way to the previous elements.
In the original there was an image of an ebook cover, but I didn’t like how it looked with the cover of my ebook as part of the cover is white, so I’ve taken it out and moved the text block/opt-in form around.
There are still a few steps left now, these require clicking the settings tab.
- SEO – Here you can add page titles and meta descriptions etc. I’d also opt for hiding the page from search engines as the page will only be for lead generation purposes.
- Conversion goals – You may not need to do anything here, if you’re designing an opt-in form your conversion goal will be the form submission, a click-through page would be links on the page. You can edit all those settings in this menu. There’s also an option for external conversion tracking.
- Analytics – Here you’ll be able to add your Google Analytics ID so you can monitor your pages progress within your GA dashboard.
Once you’ve got your settings covered, you can then view the mobile version and adjust how certain elements are displayed. These changes won’t affect the desktop version – I really like this option as it provides a good level of control.
You also have the option of starting a split test from within the live editor, just click “Version A” in the top left corner and you’ll get the option to add a new variation which you can test against the version A.
But, you can always add a split test later.
Publishing your landing page
When clicking the publish button, you’ll have 4 different options:
- Instapage – This is the most straight forward but it will be on an Instapage sub domain.
- Custom domain – This requires some tweaks with your web host, but if you use this option you will be given 4 specific steps which make this much easier.
- WordPress – You can use the WordPress plugin to publish directly to your site. For some reason, the option to download within the live editor redirected to Instapage knowledge base. Likely a temporary glitch. But, you can download the plugin from WordPress.org.
- Facebook – Here you can use Instapage to publish your landing page to a tab on your Facebook page.
For the purpose of this review I’m going to go ahead and publish it to Instapage.
Here’s how it looks:
How long did it take?
Around 25 minutes; this included writing most of the copy apart from the testimonial.
Not too bad at all!
A closer look at your dashboard
From your dashboard you can edit pages, organize them into folders and monitor your overall traffic.
The two other features you’ll find useful are page stats and submissions.
This is the built in analytics tool and it’s fairly basic, but that’s a good thing because it means you only see what’s important. For more advanced stats you can use an external tool like Google Analytics.
Stats are broken down into desktop and mobile, so you can see those visitors separately – this is helpful.
At the top you’ll see the results of any split tests you’re running and you can add a new variation from this page. Or you can pause/delete variations from your split tests.
There’s also the option to download a visitor log to a spreadsheet.
This page shows you the leads which you’ve collected from a specific landing page.
You can set email notifications and export this data to a spreadsheet.
I like that you can see which variation someone was shown when they subscribed.
Instapage plans start at $29/month when paid annually and all come with unlimited pages, visitors and domains.
The basic plan doesn’t come with advanced features such as HTML editing, client accounts, template imports or webhooks integrations but you still get a lot of value for that price.
Instapage used to have a free account but it was extremely limited, and most plans had traffic limits but this new pricing plan works out far better overall.
The only downside I can see is that all plans require an annual payment. But when comparing the highest plan of $179/month to the new highest plan of $79/month, that’s quite a saving.
The 45 day free trial is a great way to get started if you won’t get much traffic to the landing page and it makes it easy to try the platform for yourself.
The support options you have depend on your pricing plan.
On a basic plan, you’ll get email support.
Going up to the mid tier account will get you the addition of chat support, and the top level plan will give you access to telephone support.
It would be nice to have the same level of support across all accounts, but I can see how challenging telephone support can be to offer for small startups – I imagine if they did offer that, they’d have to put up the price of plans across the board, so this is a nice compromise.
Overall, I’m impressed with Instapage.
The app is simple to use and you get a good level of customization within the visual editor.
It shows you exactly how the page will look as you’re editing, but you do have a preview option too.
Some elements weren’t so straight forward to edit, but for the most part the process is very easy to get to grips with.
I like the balance between speed of editing and level of customization that Instapage has. It’s a difficult balance to get right.
There are quite a few options within the visual editor and I like that you have the ability to add new elements rather than just editing existing elements.
You’ll find a great selection of templates and because of the level of customization, a lot of them which you may think initially aren’t suitable, can be edited to fit almost any purpose.
Or you could always start with a blank page and create your own.
I like that there is a feature allowing you to import pages built by other tools. Even though it’s in beta, I’ve had some good results with it.
The analytics functionality is great, there’s no fluff included. No confusion about which data is important or which reports to pull out – there’s only what you need to know.
And the fact that you can monitor the leads your pages are capturing, then export these to a CSV file is very handy.
You get the option to take a 45 day free trial which makes it easy for you to figure out if this landing page tool will meet your needs.
I’m not keen on the focus on annual payment plans, but considering how much more you get versus the old monthly plans which had traffic limitations – this is far better.
- Live editor provides straight forward drag & drop functionality for advanced customization.
- You can connect multiple accounts from the same email provider, e.g. 2 MailChimp accounts.
- You can download a CSV file of all of the email addresses you have collected as well as getting notifications for when new email addresses are collected.
- Visual editor has undo/redo functionality so you can easily correct any mistakes.
- Mobile versions of your pages can be edited specifically for mobile users, rather than relying on an auto responsive version.
- Free account available with limited features.
- 99 templates with a wide variety of designs.
- Some elements aren’t as straight forward to customize as they could be (most elements are very straight forward).
- No custom HTML form option – this means you can only integrate with email providers that are currently supported. However, you can embed forms directly within landing pages but they would need to be edited from within your email provider (e.g. MailChimp).
Summary: Instapage is an online tool designed to make landing page creation easy. It comes with plenty of templates and a live editor you can use to change almost any part of a pre-existing template. You can split test your landing pages, monitor your conversions and more.