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5 Actionable Tips To Use LinkedIn Publishing To Get More Blog Traffic

Actionable Tips To Use LinkedIn Publishing To Get More Blog Traffic

Is getting traffic from social media a challenge for you?

We’ve all been there.

Trying every possible tactic to squeeze more traffic out of sites like Twitter, Google Plus and Facebook.

The truth is that one of the most effective ways to generate more traffic from social media is to use LinkedIn.

The key is knowing exactly how to use LinkedIn in a way that will bring you more traffic and email subscribers.

In this post I will show you exactly how to generate more exposure for your blog using LinkedIn – it’s easier than you think.

In February 2014, LinkedIn opened its publishing platform called the Pulse to the general public and will be rolling out access to everyone in the coming months (you’ll see a pencil icon in the share box at the top of your homepage).

If you’ve spent any time learning about blog promotion, then you know that guest posting is one of the most popular ways to grow a following on your blog.

Publishing on LinkedIn is similar to guest posting and you can now start reaching LinkedIn’s 332 million members.

Before we dive into how to use LinkedIn publishing, there are 3 things you should know.

Learn how to leverage LinkedIn's publishing platform with these effective tipsClick To Tweet

3 compelling reasons to try LinkedIn’s publishing platform

1. Get exposure to LinkedIn’s massive audience – on LinkedIn, you will be able to reach a lot of people that you won’t be able to reach through guest blogging or other social media channels.

2. Short articles can do well on LinkedIn – over 70% of Pulse featured articles are under 1,000 words. Guest posting on popular blogs in contrast often requires longer more detailed articles.

3. Instant approval – Pulse articles are published instantly when you hit the publish button. With guest blogging, popular blogs will often have a wait time of weeks or even months before your post goes live.

Over the summer, I analyzed posts that got featured on the Pulse and experimented with publishing on LinkedIn to drive traffic and new subscribers to my own blog.

Here’s a one minute video showcasing some of the findings from my study:

Interested yet?

Then check out these tips for getting traffic and subscribers by publishing on LinkedIn.

1. How to select a winning topic

The most popular topics on LinkedIn are careers, business and self improvement. If your blog is about any of these topics, then LinkedIn’s audience could be a natural match for your content.

But what if these topics aren’t relevant to your blog or you don’t want to write about them?

If your blog is not focused on business or careers, be sure to also check out LinkedIn’s content channels (middle of the page) and see if you can pick a topic that matches up with one of those channels.

Some of these channels have over 100,000 followers, so you can still get a lot of exposure if you get featured on these channels, even if you aren’t writing about careers or business.

Action Tip #1: Popular topics on LinkedIn include business, careers and self improvement. But if you don’t want to write on those topics, check out LinkedIn’s content channels and try to align your topic to one of those channels.

2. Spend time writing an amazing headline

Beginner bloggers often don’t spend much time on their headlines. When writing on LinkedIn, the headline is even more critical, especially if you don’t have a large following.

If people click on your post to read it, LinkedIn’s algorithm will display your post to even more people. Furthermore, if other people like, share or comment on your post, this activity will show up on their LinkedIn feed and be visible to all their connections.

Johnson Kee was relatively unknown as a writer, but over the summer was able to accumulate over 2,500 followers.

This is one example of a post he wrote that got tons of views without getting featured on a content channel:

linkedln-example

Action Tip #2: A clickable headline can allow your post to go viral, even if your article does not get featured on a channel. Write at least 3-4 different headlines and pick the best one for your article.

3. Grow your followers

As you write more articles, you should accumulate more followers over time. These followers can increase your article views and engagement, especially if you publish consistently.

Bernard Marr is an influencer with over 300,000 followers on LinkedIn. Even his worst performing articles get thousands of views:

linkedln-bernard-marr-final

If you look at other authors that aren’t as well established, you’ll notice that their featured articles can get thousands of views, but the articles that don’t get featured will get noticeably less attention.

Spending time growing your following is a great way to increase your mileage with LinkedIn Publishing. Note that anyone you connect with on LinkedIn also becomes a follower by default.

Action Tip #3: People with more followers tend to get more article views. So spend time networking and growing your connections and followers on LinkedIn, especially with people who are interested in the topics that you normally write about.

4. Promote your post outside of LinkedIn

Articles on the main Pulse page are sorted by the number of views. Articles with the most views will appear on top and articles with less total views will appear below them:

linkedln-pulse-annotated-fi

If your article makes it into the Pulse, you can push it even higher and get even more exposure to it by promoting it to your email list and social media followers.

Note that your article does not even have to be channel featured to show up on the Pulse. A high view count to your LinkedIn article within a 48 hour time frame is all you need.

Action Tip #4: If your post gets featured on the Pulse, you can drive even more views to it by promoting it outside of LinkedIn. The more views your article gets, the higher it will show up on the Pulse, which means even more people will see it.

5. Send a tweet to the Pulse team if you think you wrote something amazing

LinkedIn’s editors do a decent job of finding good content, but with the abundance of content being written on LinkedIn, they don’t see everything.

Many people don’t know this, but you can actually tweet your post to the LinkedIn editorial team at @LinkedInPulse to make them aware of it. This thread in the Writing for LinkedIn group has more details.

You will want to tell them why your post is worthy of being featured instead of just using the article title in the tweet. Then add “Tip @LinkedInPulse” at the end of the tweet.

Here’s an example:

My take on why college no longer has a positive ROI (link to your article) Tip @LinkedInPulse

I had one or two articles that weren’t getting much attention within the first couple of hours that I got featured by using this trick.

Action Tip #5: If you wrote an article that you think will do well with LinkedIn’s audience and it has not been featured on a content channel within the first couple of hours of publishing, send a tweet to LinkedIn’s editor team for consideration.

Rounding up

One final tip that may seem obvious to any experienced blogger. Be sure to link out to an email capture page at the end of your article.

Here’s a screenshot of one of the landing pages that I used to get more email subscribers:

linkedln-landing-page-final

Surprisingly, only 37.67% of LinkedIn articles on the Pulse linked out to the author’s website and most of those that did add a link only to their home page.

Some of my better LinkedIn articles have gotten me just as many subscribers as guest posts, but with less work.

Have you tried publishing on LinkedIn yet? Or have any questions?

Leave a comment below!

About Brian Lang

Brian Lang is the owner of Small Business Ideas Blog, where he shares tips and ideas about online marketing and running a small business. Brian has over 10 years of experience from running his own e-commerce stores and Web Developers Etc, a web design and marketing company. If you want to learn more about marketing on LinkedIn, be sure to download a free copy of his 16 page study, How Top Publishers are Getting 1000's of Views from LinkedIn Publishing.

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  • sbizideasblog

    Hi Adam. Thanks for the opportunity to write for Blogging Wizard. I’ll be happy to answer any questions anyone has about publishing on LinkedIn.

    • Hi Brian, you’re most welcome. You’ve put together a great post for us. LinkedIn has so much potential.

      Thanks!

  • Liudas

    Great article will need to try it out 🙂

    • sbizideasblog

      Thanks Liudas – let me know how it goes

  • Hi Brian,

    LinkedIn is by far my best driver of opportunities and relationships as a business-to-business blogger, writer, and consultant.

    I have written four articles on LinkedIn and each time I do I’m excited about the results. I am working on my strategies right now for 2015 on LinkedIn outside of just groups and the wall posts. This is the big one for me!!!!

    Thanks for the introduction Adam!

    Have a great weekend guys!

    ~ Don Purdum

    • sbizideasblog

      Thanks Don! I think LinkedIn’s decision to open up its publisher platform makes it a more compelling place for bloggers and content marketers to gain visibility in addition to the networking opportunities that were there before.

    • My pleasure, Don. LinkedIn has so much potential and Brian really nailed it with this post!

  • adeshokan shamsudeen

    Hi Brian,

    Your advice are well received and agree with…..especially on choosing the right topic to write about on LinkedIn. I think your topic is bound to make a huge difference in the success rate of your pulse publication.

    I noticed blogging niche tips and tutorials don’t attract a good size audience over there, and exactly what I learned in your article too. Maybe this blog topic is on declined ratio altogether among the massive internet audience anyway and not just on LinkedIn?

    Or what do you think….Adam and Brian.

    Thanks for sharing.

    • sbizideasblog

      Hi Adeshokan. I think blogging is still a popular topic, although perhaps not as much on LinkedIn. I’ve seen posts about content marketing and social media do well, so it depends on how it is targeted.

      Also, if you are connected to a lot of people that are interested in blogging, then that can help as well. Perhaps in the future, they will add more content channels and I think blogging would be a good one to consider.

    • Hi Adeshokan, thanks for the comment.

      I agree with Brian’s thought on this.

      Also it’s worth considering that LinkedIn users are typically more business focused. Coming back to what Brian mentioned about content marketing/social media posts doing well, I think they are currently the main focus for a lot of LinkedIn users, more so than blogging.

      It all comes down to how you position your content.

  • Hello Brian,

    A very timely post, thank you!

    LinkedIn is providing a great avenue for people who would remain unknown in other circumstances. I don’t write consistently, so the results haven’t been phenomenal. However, one of my articles appeared in Pulse and the post went viral in a matter of minutes.

    Your post offers some great pointers for everyone!

    • sbizideasblog

      Thanks Cendrine! Getting featured on the Pulse is pretty awesome and those were the posts that sent me the most traffic and subscribers.

      I believe with the ability to write full blog posts, LinkedIn has the potential to exceed other social media channels for visibility and traffic generation and some of the most successful publishers get channel featured with almost every article.

  • Hi This is simply the best news I’ve had in ages. I am in the process of learning how to write guest posts and had some concerns that are reflected here but by implementing LinkedIn into the mix is fantastic news. I never knew it could be so important everyone bangs on about Twitter, Facebook etc., and now LinkedIn offers just what I need. I shall be learning these tips soon. Thanks so much for this valuable information.

    • sbizideasblog

      Thanks Lynne! LinkedIn’s move into content marketing is fairly new, so I think a lot of people haven’t caught on yet. It’s definitely a channel worth checking out.

  • Hey Brian,

    Wow, it looks like I’m going to have start paying more attention to LinkedIn. I just share post but never looked into Pulse. I actually didn’t know it even existed until I came upon your guest post here. I don’t write guest post, but if this is similar then I definitely take advantage of it! Thanks for the share Brian! Have a good one!

    • sbizideasblog

      Thanks Sherman! The Pulse is definitely a good opportunity for people looking to get the most out of LinkedIn.

  • Thanks for the tips.
    I posted about 10 posts on Pulse and am happy with the results. I didn’t know about the twitter handle but I’ll definitely try including it when sharing my next post.

    Another great thing about Pulse is that they often launch articles series for Influencers and allow other Pulse writers to participate by including a hashtag in their post. I know there was one called #LetsFixIt few months ago about things we’d like to change in business as it is nowadays.

    They recently changed their reporting analytics though. I know I could access them by clicking on the little pen icon as if I was going to publish a new article. Now I have no idea where I can find them. I know I can still see the number of views by going on my profile but any tips on where to see your number of followers? It’s not the most crucial thing but it helps to track which subject, articles performed better.

    • sbizideasblog

      Hi Aurelie. If you view your profile, it displays how many followers right under Posts. It seems they still change the platform around from time to time so it should be interesting to see how it evolves.

      • I just noticed that when I checked today. I’m also curious to see how it will evolve. I really like the platform for now, let’s see what they do to make it even better :). I’m also a big Slideshare user, it would be nice to see an integration between pulse and Slideshare. I have no idea what they could do but I would love to see something along those lines.

        • sbizideasblog

          I have seen Slideshares embedded into LinkedIn posts. There’s an “add video” button that you can click to add embedded objects like Slideshare. They should change the hover text to “Add media” to make it more clear that you can do that.

  • Love this article! Will try out Linkedin Pulse!

    • sbizideasblog

      Thanks you – let me know how it goes!

  • The benefits of publishing a post at Linkedin pulse are more than publishing at any blog or website of ordinary size. here response level is miraculous and it is displayed regular at stream for a longer time.

    • sbizideasblog

      Yes, I’ve seen some articles accumulate views even long after they are published.

  • Great post. Tip #5 is of particular interest. Thanks for sharing @sbizideasblog:disqus!

    • sbizideasblog

      Welcome, Louisa – glad you liked it!

  • Hi @sbizideasblog:disqus ,
    good to see you here at Adam sir’s blog. This was an eye opener. I never really cared for LinkedIn because I never felt the urge to connect seriously to someone on a so called social platform. I hadn’t been serious about LinkedIn until recently when my freelance wring service required me more connections.
    All I can say is your post just gave me a barrel of adrenaline on my nerves. I hope this explains how excited I am reading your post.
    I just loved the feature of tweeting them for getting attention I mean that is so awesome a facility.
    I am also going to join the group you mentioned to get more insights on the topic.

    Thanks a lot for this eye opener and perhaps a career booster for me. 🙂

  • Joe Lieberman

    Great advice, Brian. Can you give us some tips on how to track who follows our pulse posts?

  • Justin

    Great read, Brian. I’m curious, do you have any insight about the pros/cons of dual publishing content both on LinkedIn’s publishing platform and your own company’s blog? Always would love to drive eyes to our blog/site, but obviously the potential reach on LI is significantly greater at the moment. Are there dangers to putting an article in both places?

    • sbizideasblog

      Great question, Justin. Coming from an SEO background, I use to hate the idea of having duplicate content but there are legitimate reasons & causes for duplicate content, like syndication. Also, people steal content from popular sites often so they actually have the most duplicate content floating around.

      So search engines know that offsite duplicate content exists and won’t penalize everyone. It seems like the sites that get penalized are the low authority sites that are stealing content from high authority sites.

      I would link back to the original article from LinkedIn if you do decide to copy the article on to LinkedIn and have a rel=canonical tag on the original article. You can always delete the LinkedIn version later if issues arise, but I haven’t heard of anyone having problems with it.

      • Justin

        Excellent, thanks for the feedback, Brian.

      • Awesome post! Answers my question 🙂 I’ve started a blog on our web shop, and it’s aiming at people who start a web shop as well.
        When I post it on LinkedIn, with a rel=canonical tag link to the original article, would this also count as a backlink?
        And where you say “…if issues arise”, what do you mean? Would I as website owner be notified in Google Webmaster Tools about duplicate content / penalty?

        • sbizideasblog

          Hi Roland. I don’t think you can do rel=canonical on LinkedIn. There is no penalty notification for Panda/penguin as those are part of the Google algorithm and not manual penalties.

          Also, I don’t think offsite duplicate content can hurt you as long as your not part of a spammy blog network and you are placing content on reputable sites that can send real traffic. I’ve seen enough people syndicate content that I’m not concerned about it.

  • Michele T. LaCagnina

    Super helpful post! Thank you. Question for you: I just published my first article and have been studying the stats. What does it mean if X percentage of my views came in from LInkedin Pulse? Does it mean my article was featured in the newsfeed, Pulse direct emails or something else? Would appreciate any insight you can offer.

    • Hi Michele. I believe that means people navigated to it from another area of the Pulse, i.e., linkedin.com/pulse or linkedin.com/today. Visitors can also come from other parts of LinkedIn as well as outside sources like Google or social media.

  • That last tip is VERY helpful! Thanks! Never thought of linking out to a unique landing page at the end.

  • Great article, Brian! I recently started copying/publishing my blog posts to LinkedIn Pulse on tools & tips for small businesses — business productivity, content management, and digital marketing. I’m going to try the last “TIP” and tweet to LI’s Pulse editing team to try and ramp up my reads and responses.

  • Mary Morgan

    How can you search Pulse for posts? I have posted 3X and only one is on my profile and i want to get the other two on my profile, how do i do that? thanks mary

    • Hi Mary, try viewing your profile as a connection.

      Click the blue “view profile as” button when viewing your profile. It should default to how a connection would see your profile.

      You should see a posts section appear on your profile.

      • Mary Morgan

        Hi Adam- yes i see the place where posts are and there is only one post- the other 2 are not there, that is why i am wondering how i can get the other 2 posts onto my profile– I published them on Pulse. cheers mary

        • Hi Mary,

          Very strange that they aren’t there. Unfortunately I don’t have an answer for you.

          But, I’ve dropped an email to Brian who wrote this post, hopefully he’ll have an answer.

          – Adam

          • Mary Morgan

            Thanks Adam and Brian- really appreciate your assistance. Great post here too! cheers mary

          • Glad we could help, Mary!

        • Hi Mary. The articles should show up on your profile – make sure that you have pushed the “Publish” button and that they are not in draft mode. Otherwise, try contacting LinkedIn support – search for “linkedin pulse support” on Google.

  • Raffaella Cardarelli Mitchell

    Thanks Brian. Very useful tips! I did not know about the channels and I have now joined a few. I have a couple of questions as I am quite new on The Pulse:
    1.
    Who exactly sees my published articles on the Pulse? My followers, ok, and who else? The followers’ followers if they like it? Or share it? If there is no action, but just views, are the articles’ views confined to my network only?
    2.
    Is it possible to post directly on these thematic channels depending on the subject of the article or is the published article automatically posted in one of the channels?
    Eg.: I have recently posted an article about the watch and luxury industry and I would like it to be visible to people working in those sectors. Which is the best way in your opinion?
    3.
    What is exactly an “email capture page”? I understood it is more than a website link. It is an image with a call to action that links up to one’s website?
    4.
    Is it possible to suggest an article to linkedin for consideration through linkedin itself or email as opposed to twitter?

    Thanks in advance for your help! Raffaella.

    • Hi Raffaella. Here are my answers:
      1. If any of your followers likes or shares, it will show up in their feed and be displayed to their network. I believe LinkedIn also displays the article to 3rd level followers and possibly random people because I have seen likes from people like that, even for articles that weren’t featured.
      2. You can write articles to target channels, but they will only be displayed if LinkedIn’s editors choose to have them featured on that channel.
      3. It’s a page on your website dedicated to getting the email address. If you go to Google images and search for “email capture page”, you’ll see some examples.
      4. Not that I know of.

      • Raffaella Cardarelli Mitchell

        Hi Brian. Thanks so much for your replies and advice. Very clear. I’ll let you know how I’ll get on…

  • Anurag

    Can we Promote pulse link with a social bookmarking site

    • What would be your objective? Yes, you’ll want to promote your post via your social profiles.

      But if it’s with low quality social bookmarking sites, it’s not really worth it.

  • Magpie is Back

    Brian
    I recently had an article selected for Pulse. I was pleased with the number of reviews it received. But is it essential to publish all of the article on LinkedIn or can I publish a ‘taster’ on LinkedIn with a link back to the full post on my own company’s site?
    In other words, is LinkedIn less likely to select an article for Pulse if it is not published on LinkedIn in its entirety?
    Thanks for your help
    Magpie

    • Hi Magpie. I really doubt that a LinkedIn editor would select an article for the Pulse if it wasn’t a full article. At least I’ve never seen it happen.

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