The new Twitter is was announced back in April and has now been rolled out to most profiles.
I admit at first I was skeptical, mainly due to the obvious similarities to a certain other social media giant… but the new design has quickly grown on me.
I love a lot of the new features like popup notifications, easier profile editing, bigger profile pics, and especially…
The new Twitter design now gives you the ability to pin a tweet to the top of your profile. Now any visitor to your Twitter profile page will see the pinned tweet first, and all your other tweets—including newer ones—will be below.
Benefits: Why pin tweets?
1. Show potential followers what you’re about.
Before I follow a bunch of new people, I usually try to tweet 2-3 really good, interesting links that are typical of what I tweet about. That way potential new followers will see with a glance whether they’d be interested in following me or not, instead of seeing random irrelevant thoughts or obscure conversations.
Now with pinned tweets, I don’t have to worry about that. Any potential followers checking out my profile will see whatever tweet I’ve chosen to pin, so if I’ve picked a good one I’m more likely to get relevant interested followers.
2. Get your more important tweets re-tweeted more.
Sometimes when you give someone a RT, they’ll pay you back by RTing you. Before you really had no control over this- they’d likely just pick whatever looks good that’s closest to the top. Now, I can pin a really good tweet from my own blog, so these awesome & friendly folk will be more likely to RT that!
Best practices for pinning tweets
So how should you use this powerful new tool? Here are a few tips:
1. Choose your best work
Pinned tweets will be seen and RTed more than your other tweets, so don’t just pin everything you write.
Choose your best content to share.
2. Optimize your tweet for clicks & RTs
For the most RTs and clicks, follow the research: Tweets that place links about 25% of the way through, use more verbs than nouns, and use certain words (including “please” and “check”) are more likely to get clicks. (Source: Dan Zarella, The Social Media Scientist)
3. Add an image
Tweets with images attached get about a 35% boost in retweets (Source: Official Twitter blog). Since images show up as links, be sure to make it clear which link you want to be clicked. I usually format something like this:
“Here’s an awesome headline for this article! >> http://clickthislink.com http://pictureurl.com”
The brackets (“>>”) makes it clear where they should click to read more.
4. Leave space for manual retweets
Don’t use up all 140 characters. If you want to be retweeted, leave enough space for people to do it the old-fashioned way if they prefer. Besides, tweets between 120-130 characters tend to get the most clicks. (Source)
5. Don’t forget about it
Try not to leave the same tweet pinned for weeks.
This early in the game it’s hard to know what’s optimal, so try experimenting with how often you change your pinned tweet. Right now I’m updating it with every new post on this blog, so we’ll see how that goes!
Happy pinning (on Twitter)!
Over to you
What do you think of the pinned tweets feature? Let us know your thoughts in the comments below.