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How To Drive 3x More Traffic To Your Blog With Pinterest

How To Drive Traffic To Your Blog With Pinterest

How many of you think Pinterest is only a place for women to share their latest recipe or DIY project?

If the top 30 Pinners are food, fashion, design, and wedding bloggers, it’s safe to say it’s a scrapbooking paradise for women.

So, it’s easy to push this visual search engine under the rug because you think this platform isn’t for you.

But, if some of the biggest brands – Wal-Mart, Apple, and Lowe’s – are staking Pinterest ground for their marketing efforts, it seems there’s enough room for the bloggers, start-ups, and entrepreneurs to give pins, repins and group boards a try.

There’s power behind using Pinterest to drive traffic to your blog. Just take a look at these astounding facts:

And don’t think because you’re in the blogging, tech or marketing industry you can’t make an impact on Pinterest. Look at Pauline Cabrera of Twelveskip or Sue Anne Dunlevie of Successful Blogging. Pinterest is their number one referral source for social traffic.

So, how can you create more traction from Pinterest? Here are five tactics you can use to elevate your pinning strategy and bring on the traffic.

1. Sign up for a business account

To really see an impact in your pinning efforts, go ahead and sign up for a free Pinterest for business account or convert your existing account.

When you sign up, you’ll have access to Pinterest analytics – important information about your pins’ behavior – once you verify your website with Pinterest.

You can also apply for Rich Pins, which are pins with more information than your standard pin. There are five different types – movie, article, product, app, recipe, and place – each with their own pin upgrades such as real-time pricing and a direct link to your site.

Article pins are valuable for bloggers since you can promote your latest blog post with your logo, bigger headline and a link back to your site. And it’s easy to set up with WordPress plugins like Yoast SEO, since Pinterest uses the Facebook Open Graph metadata.

Ensure Open Graph is enabled on your blog and then validate your site with Pinterest.

Facebook Enable

Pinterest reviews your site and will contact you to let you know if you’ve been approved.

Additional features that can help you with your pinning strategy are:

  • Pinterest Guides – Pinterest offers guides to help you get started with pinning, analytics and optimizing your boards.
  • Marketing Blog – learn specific marketing tips for this platform and stay up-to-date with the latest Pinterest news.
  • Video Library – catch mini tutorial videos about creating click-worthy Pins or how to optimize your campaign, plus much more.
  • Tools – in addition to Rich Pins, you have an arsenal of pin tools to help reach more people. From Promoted Pins to the Pin It button, you can make it easy for visitors to find you and pin your content.

2. Focus on your copy description

Each pin has a description below it telling the reader what your pin is about. Typically, for bloggers, your blog title and a little description of your post should be enough.

But, to really maximize your pin’s potential, you have to do more than that. According to Pinterest’s data of over 10,000 pins, they discovered what makes a great pin.

For high engagement your pin needs to be:

  • Helpful – make it easy for pinners to find your pin with a spot-on description. According to Pinterest, helpful pins receive 30% more engagement.
  • Detailed – in a sentence or two explain what your pin is about. Give enough information to entice a pinner to click through to your blog.
  • Interesting – draw on the emotions of the pinner by using sensory-related words and positive sentiments.
  • Actionable – include a call-to-action in your description. Using phrases like, “check out…” or “click to find out more” can generate an 80% increase in engagement.

What it ends up looking like, is this:

byregina

And for an added pop and to make your pin more descriptive, add text to your image.

Finally, to really promote and market your content, remember to incorporate SEO-friendly keywords in your description and be as concise as possible. It’s been shown that pins with descriptions of 200 characters are the most repinnable. It also doesn’t hurt to add relevant hashtags to your pin’s descriptions.

3. Pin at the right time

This is all a numbers game. Hundreds of pins are shown on Pinterest every hour of every day.

How can you get your pins to shine the brightest? What you want in your Pinterest marketing strategy is to have the most repins. You want as many people as possible to repin your material so that it’s shown more frequently to new users.

The most successful strategy is to find the best time and day to pin. Naturally, you’d want to pin when your target audience is on Pinterest.

From analyzing the data, it looks like the best time to start pinning is on Saturday morning. The peak time – for fashion and retail – is Friday after 3 pm.

And the worst time to pin is during normal working hours – which makes sense.

But, if you want to target your audience you may want to go a step further and look at where your audience comes from and how they spend their time on Pinterest.

You can quickly find out your audience’s demographics from Pinterest analytics.

This can help you paint a better picture on what time to pin to reach your target audience.

To see how often pinners are actually engaging on Pinterest, according to a recent study by PewReserachCenter, up to 17% of users visit the site daily. Close to 9% of users visit Pinterest several times a day.

Almost 52% of people visit the site less than once a week. So, to reach most of your audience, you need to be pinning consistently, but don’t overdo it.

It’s an awful pinning policy to over-pin your material. The best strategy is to pin content you know your audience will like and find useful. Try to abide by Pareto’s 80/20 rule – share 80% of others’ material and only 20% of your own material.

4. Create pin-worthy images

What makes Pinterest so alluring and addicting is the images bloggers pin. It isn’t enough to just use any image. The best images are optimized for maximum engagement.

So, what makes a pinntastic photo? Let’s look at three core areas to focus when creating a pinnable image.

1. It has to be the right size

You know Pinterest favors vertical images. Since up to 80% of pinners view the Pinterest feeds on mobile devices, it just makes sense to use images that are more tall than wide.

So, what is the perfect size for a pin? Generally you want an aspect ratio of 2:3 or 4:5. For example, if you have an image with a width of 650, your minimum height should be 975. For the best pin, though longer is better, overall.

Pins that are long are more favorable on Pinterest since they take up more room on the feed, making it hard to pass.

Long Pin

2. The image is stunning

The image you use for your blog post has to be amazing. Many studies have been done on what makes a great pin and a startup called Curalate found several attributes that are common with the best pins out there.

In fact, Paula Dean’s pin for her cucumber, onion and tomato salad is considered the epitome of the perfect Pinterest image.

pauladeenpin

So, what’s so perfect about it?

  • There are no faces – images without a human face receive 23% more repins. Pinners enjoy looking at things more than they do at faces.
  • Vibrant colors – Paula’s pin works so well because there are multiple vibrant colors in her image – limes, pinks, reds – the attract pinners to share.
  • Contextual background – simple and plain white background images only receive a quarter of repins. If you want more pins, choose a background that adds to your overall image. In Paula’s picture, her salad bowl is sitting on top of a wooden picnic table, which makes sense to pinners looking at the image.
  • Includes red tones – Images with predominantly reds, oranges or pinks get up to twice as many repins than images with more blue tones in them.
  • Lightness – images with more lightness to them perform 20 times better than darker images.

Pinterest also has their own guide to creating better pins. They suggest the following:

  • Keep branding and logo to a minimal – Pinterest suggests being tasteful with your branding. You want to add credibility to your pin, not take away from what you are pinning. So, make your brand logo – if it’s included in your image – big enough to see in a grid view on your mobile phone.
  • Use high-quality images – great pins use professional looking, high-resolution photos and graphics.
  • Keep it simple, Simon – keep your images focused on an apparent theme. Avoid having an assortment of random objects or products.

3. Include text in your image

If you want your pin to draw attention and generate traffic back to your blog, it’s a great idea to start adding text to your image.

It not only looks more professional – if done right – it helps the pinner know exactly what your pin is about, quickly and at a glance.

Just take a look at how this Pinterest feed is more dynamic and enticing:

Pins With Text

And, now let’s look at how this feed has no text in their pins and how easily you can skim past them without really seeing these pins.

Pins No Text

It’s easy nowadays to include text in your images. There are free image editing sites like PicMonkey and Canva that make it easy for anyone to add text in their images.

You can also purchase Adobe Photoshop if you want more choices and tools to make your images pop. They have an affordable monthly plan and video tutorials to help you too.

And, if you don’t know where to find free fonts, a good place to start is Google Fonts. You can’t go wrong there! For more help, The Branded Solopreneur has a fantastic blog post on the beginner’s guide to using fonts effectively to help you achieve an amazing pin.

5. Join a Pinterest group board

Pinterest group boards are perfect for generating more traction to your blog. A group board – if popular – is a community board where other pinners can pin. They are extremely popular and can give you more exposure.

By joining a community board, you can quickly grow your follower base. If you regularly pin to a group board, other people who follow the board will see your pins and might be interested in your Pinterest board. If they like what they see, they will follow you.

In your Pinterest homepage, your group boards look like this:

groupboards

There’s a people icon on the right-hand side of your board. This tells you it’s a group board.

So, how do you find group boards? The easiest way is to search on PinGroupie. Just search for a keyword – blogging for example – and see what’s out there.

pingroupie

There are several ways to join a group board:

  • Get to know the creator of the group board – start pinning their content and open a dialogue with the creator. Pinterest isn’t only for pinning, you can develop a strong network by commenting on pins.

Pin Comments

You can also visit the creator’s blog and leave comments there. These gestures will help the creator know who you are and trust you when you eventually contact them to join their Pinterest board.

  • Check for invite instructions – some group boards have instructions in their description. It may be as simple as emailing the group’s creator, or you may have to leave a response on one of their pins. Just remember to be courteous and explain why you want to join.
  • Get invited by a group member – as a group member, you can invite others – as long it’s allowed in that particular group.

Invite Pin

If you want to create a group board, there are two ways to go about it.

  1. Create a new board as normal, but instead of skipping over, “collaborators,” now you can add other pinners by their name or email address.Create Group Board
  2. Create group boards from an existing board. You can invite other pinners or bloggers to your existing board.

Wrapping it up

Pinterest was the fastest growing social network last year. It’s safe to say it isn’t going anywhere anytime soon.

For bloggers, it can be a great playground to test your image-making skills and marketing skills. To really see results from Pinterest – clicks back to your site – try using these steps:

  • Sign up for a business account
  • Pay attention to your description copy
  • Learn the right time and day to pin
  • Create sensational pin images
  • Collaborate on a group board

Over to you – how has Pinterest helped your blog’s traffic?

About Elna Cain

Elna Cain is a freelance writer who offers ghostwriting, copywriting and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility. Check out her new free email course for bloggers and writers, Get Paid to Write Online.

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  • Hi Elna,

    Thanks for sharing these tips with us.

    Pinterest has so much potential. I was reading a post on NichePursuits about how Spencer bought a new site for cheap & hired someone to do some work on Pinterest for him….. ended up with 2,000+ visitors/day just from Pinterest.

    I know this won’t be so easy in all niches, but it just shows how much is possible by investing some time into developing a presence there.

    Thanks again!

    – Adam

    • Elna Cain

      That’s awesome Adam!

      I love doing graphics (I actually have two clients that I only do images for and a few that I do images and content).

      I find a few of my posts have over 200-300 pins and it’s growing. I actually updated my images on older posts and within three days the pins went from 5-300. Couldn’t believe. So, it’s worthwhile to give new life with a new graphic to an old post!

      • Wow, that’s incredible! Is that helping drive much extra traffic?

        I have to say, your images are looking awesome!

        Just goes to show how important it is to update older content 🙂

        • Elna Cain

          It is a bit, but I still get the most traffic via Twitter and Facebook (I don’t count Stumble for quality traffic). My feature images are not pin size so this can make a difference too for generating traffic from Pinterest.

          I started putting pin size images within the body of my blog posts to let people know they can pin my post (even though my sharing button will make a pin size image of my feature image). I’m definitely getting more pins and some traffic.

          • Thanks for the insights, Elna! I really like how you’re putting pin size images within your blog posts!

  • Hi Elna,

    What great timing!

    I literally (as in two days ago) just started dabbling with Pinterest. I’ve long viewed it as an untapped traffic resource for me, and I finally decided to stop procrastinating and dive right in.

    This article of yours will come in very handy!

    Expect to receive a Pinterest notification later today that I’ve followed you or one of your boards, Elna! And Adam, buddy, you should have already received such a notification. 😉

    Off to tweet this…

    – @kevinjduncan

    • Thanks bud, accepted the invite – mighty kind of ya 🙂 Time to step up our game on Pinterest!

    • Elna Cain

      Thanks Kevin!

      I’m so happy we connected recently. Yes, Pinterest is awesome. But, I find I get sucked into it too easily. So, I have to really give myself 20 minutes top after supper (good time to Pin is on weekends and after supper time) and that’s it.

      Have fun pinning!

  • I love these tips! I always post on Pinterest! However, I just used it as a kind of file cabinet for my reference. I will now start a Pinterest strategy, I am on to a good start because I do have a business account.

    • Elna Cain

      That’s great Angela.

      Yes, I can see how many might view Pinterest as a storage of reciepes and DIY crafts, but there’s a whole other world of entrepreneurs on Pinterest. Enjoy exploring!

  • Sue Anne Dunlevie

    Hi, Elna,

    Fabulous post and thanks for including my group board. It has 9,400 followers and has only existed for 6 months! Pinterest really moves at warp speed.

    I’m going to link to this post from a Pinterest post on my site.

    Thanks,
    Sue

    • Elna Cain

      Hi Sue,

      So happy to be in your group board! I’ve learned of new pinners and I’ve gotten some traffic from this board too! Thanks.

  • Hi Elna

    Great timing, I was just thinking it’s about time I got started on Pinterest.

    Time to hone my Canva skills!

    Clement

    • Elna Cain

      Hi Clement,

      Awesome! Canva is a great free editing tool for your images. I’ve used Canva and I like it, but I stick to Photoshop mostly.

      Have fun!

  • Hi Elna,

    Thanks for posting a great post on Pinterest at the right time.

    A few days back I’ve created new business account for my apparel niche http://www.dearpuppies.com and was looking a way to get start with Pinterest. I will start Pinterest with all your advice.

    Thank you again!.

  • Leslie Tralli

    Elna – another excellent post with great tips – thanks!

    • Elna Cain

      Thanks Leslie!

      Glad you found it helpful. For me, I love going on Pinterest, but I have to keep a timer or else I’ll stay on forever.

  • Corinne Kerston

    Hi Elna!
    Such great timing! I’ve been looking more into Pinterest. Do you have any tips on scheduling posts? I’ve looked into Tailwind and Board Booster, though I’m leaning toward Tailwind.

    • Elna Cain

      Hi Corinne,

      I actually don’t know much about those tools. I’ve never scheduled my social media posts. Maybe Adam knows?

    • I haven’t personally used Board Booster, but from what I can tell, it’s not a Pinterest API partner – that could be a potential issue, maybe not.

      I’ve used Tailwind in the past – it’s very much the “full package” when it comes to Pinterest management, analytics and scheduling. When I step things up on Pinterest, that’ll be the tool I use.

      Another option, if you’re just after simple scheduling is Buffer. You won’t get the detailed analytics and other features but if you have an Awesome account, you can add your account and get started right away.

      • Corinne Kerston

        Thanks Adam. I had heard that about Board Booster, so that’s what turned me off.

        At this point, I’m thinking my plan is to use Buffer, and maybe start using Tailwind. Maybe not.

        Thanks for your input!

        • Sure thing, Corinne – glad I could help. Let us know how you get on.

  • Julian Sakanee

    Awesome!

    Hey Elna,

    Great write up. I’ve seen Pauline and Sue’s Pinterest success before. And I’ve been wanting to get REALLY started (I do have a Pinterest account, but not very active).

    I will follow your steps, though. 🙂 Today, before I say “tomorrow”. 😛

    Cheers,
    Julian

    • Elna Cain

      That’s great Julian!

      Yes, both Sue and Pauline have had enormous
      success with Pinterest. It can really help bring in a new set of readers
      to your blog!

  • Jeff Sieh

    Great article Elna and Adam. I am a big fan of Pinterest! 🙂 The long term traffic and the life of pins is what got me heavily involved on Pinterest in the beginning. I’m still seeing repins and traffic from pin that I pinned when I first started on Pinterest!

    I see that some people in the comments are wondering about Tailwind. I use it for all of my clients now. It is a paid option but the benefits are enormous! The interval pinning feature really has boosted my group boards strategy to the next level.

    • Thanks Jeff! I’m seeing the same thing – the life of pins in comparison to shares on other networks is crazy.

      Awesome to hear how well Tailwind is working out for you. I need to check out that interval pinning feature!

      Btw – I’m a huge fan of your Manly Pinterest Tips!

    • Elna Cain

      Hi Jeff,

      Thanks! It is neat to see how old posts of mine are
      revived on Pinterest. Old posts suddenly get attention and I get a boost
      of interest and traffic.

      I like the visual aspect of Pinterest since I like to dabble in graphic design. Tailwind sounds like a great tool!

  • I just watched a video yesterday on how to get more traffic from Pinterest. It really sparked my interest. Until now I had hardly taken any notice of Pinterest. I never gave a serious thought to trying it as a valuable traffic resource. But after watching the video I am planning to give it a serious and committed try.

    The strategy talked about in the video involves sharing lot of other people’s stuff besides our own promotion. This involves doing lot of repins of images related to our niche. And also following lot of people who have shown interest in our niche, as well as interacting more on the site with comments, likes etc. If you just try to promote or share your own stuff the results may not be that good. I hope to give this strategy a fair try for sufficient period of time soon.

    • Elna Cain

      That sounds like a great video! Pinterest can definitely bring in
      traffic to your site and what you said about pinning other peoples pins
      and connecting with others in your niche is important. Not many people
      know you can leave comments on pins and start a conversation!

  • Hi, Elna,
    Great Article On Pinterest, Nicely explains surely this will help us to use Pinterest in better way.Keep sharing

    Thanks
    Arpit

    • Elna Cain

      Thanks!

      I love using Pinterst, so explaining was no problem 🙂

  • WebCrazies

    Howdy, Elna,
    I’ve never use pinterest as a traffic source. But, I like to experiment it on my new blog. Let hope for the best.

    Cheer
    WC

    • Elna Cain

      Pinterest can really help in that area. Looking at Twelveskip and
      SuccessfulBlogging, you can’t deny how powerful Pinterest can be for
      marketing. Have fun exploring!

  • Awesome tips and so much of what you said is exactly the reason why I joined pinterest! I’ll have to go find you on it now 🙂

    • Elna Cain

      Thanks Sophie!

      Pinterest is great. I like the group boards option the best as I can get in front of a new audience almost every day!

  • Wow! This is such useful info, Elna. I have been ignoring Pinterest for the most part but just revamped my profile this morning and decided to do more with it. I think the stat about how images with faces don’t get pinned as much is interesting. This article has given me a lot to think about!

  • Thank you. This is exactly what i was looking for! Still need to work on putting together a group board.

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