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13 Top Tools To Monitor Your Social Media Presence More Effectively

Monitor Your Social Media Presence More Effectively

Social media has changed the world.

It’s a great way to keep in touch with friends, create new relationships, build communities and promote your blog/brand.

But when you’re using social specifically for marketing purposes; monitoring mentions, tracking your progress and gauging the impact that social is having on your blog or business are all important tasks that can be incredibly time consuming.

The truth is that these tasks don’t have to be no where near as time consuming or difficult.

Fortunately there are plenty of tools available to save you time and help you get far better results through effective social media monitoring.

In this post I’m going to show you some of the best tools. They range from free to paid and from basic to enterprise level tools so there’s something for everyone here.

Powerful tools to monitor your online presence more effectively

Below I’ve included tools that are purpose built for social listening and monitoring along with other social media tools that have reporting and monitoring built in.

Google Analytics

Google Analytics

It isn’t enough to simply monitor the growth of your social presence or how many clicks your social messages are receiving.

You need to know which social networks are referring you traffic and out of that traffic, what is converting?

Whatever your conversion goals may be, you need to have conversion goals otherwise you won’t have a clue what’s working for you.

Aside from the general traffic and social activity, Google Analytics is particularly helpful because of:

  • Support for UTM parameters – this means you can use Google’s URL builder to add special tracking parameters which will allow you to collect more specific data.
  • Goal tracking – you can add your conversion goals (specifically landing page URL’s) and track how well each page converts. This will allow you to see which traffic sources convert best.

If you’re looking to track email sign ups using Google Analytics, this guide will help.

If you aren’t a fan of Google Analytics, Clicky is a good alternative that also supports goal tracking and more.

Price: Free.

Cyfe

Social Monitoring With Cyfe

One of the main pain points involved in social media monitoring is the fact that there are so many tools that track different things in ways – keeping on top of them all can be a challenge.

This is where Cyfe comes in.

Cyfe allows you to create your own custom dashboard to track whatever you want.

There are pre-built widgets for social networks like Facebook, Linkedin, Twitter, Google+ and more.

Cyfe doesn’t just do social media, there are email marketing platforms, marketing platforms, SEO tools and plenty of others ways you can use this.

Once you add a widget within Cyfe, it will start tracking data from that point – you’ll have everything in one place.

Price: Free for 5 widgets, you get unlimited everything for $19/month.

Oktopost

Oktopost

Oktopost is a great all-round social media tool that I’ve been testing out recently – I particularly like how your activity can be broken down into campaigns.

This makes it so much easier to monitor the progress of a campaign, rather than relying on bird’s eye view metrics or statistics for individual social messages.

Your social shares are also laid out across a very smart calendar so you can see what messages are going out for which campaign – all at a glance.

There are numerous other features but the reporting section is very well thought out. It’s super easy to see how well your campaigns are performing at a glance and which networks are driving results.

You can also see how many posts, clicks and conversions you’ve had for a particular period of time.

Note: the image above shows 0 conversions because the lead capture feature wasn’t enabled on my trial account.

Price: Starts from $9/month, upgrading enables additional features and increases social profile limits.

Mention

Monitor For Online Mentions With Mention

Mention has been designed specifically for monitoring the web for mentions.

You get access to plenty of statistics and you can easily export all of your data in various formats.

Monitoring is done in real time so you can pick up mentions across social networks, news sites, blogs and more.

If you work with a team, Mention gets even better because task management functionality is built in.

Price: Starts from free for 250 mentions each month.

Sprout Social

Sprout Social

Sprout Social is another great all round social media platform.

Whether you want to schedule social updates, respond to your followers, source content or co-ordinate a team of people – Sprout Social can help you.

The reporting and analytics features are impressive.

You can pull in statistics from Twitter, Facebook and easily use them to monitor, engagement, influence and growth.

If you’re working with a team, you can use the team report to see how effective your team is – you can see messages published and their task process.

Price: Starts from $59/month.

Brandwatch

Social Listening With Brandwatch

Brandwatch is an enterprise level tool so is priced considerably higher than other tools on this list but it’s extremely powerful.

This tool will help you monitor conversations from all over the web, not just social networking sites.

You first start off by programming the tool with targeted queries (it supports Boolean search operators) and wait for the data to come back.

You get a lot of data at your fingertips with Brandwatch and to make it easier to manage there are numerous ways to visualise that data. You can also setup custom dashboards to see exactly what is going on.

One great way to use Brandwatch is to measure your “voice” against your competitors – this allows you to compare your online presence to your competitors and see exactly why they’re getting so many mentions.

Price: Prices start at £500/month.

Twitter Analytics

Twitter Analytics

Twitter now makes it extremely easy to monitor your progress with their analytics platform.

You can track the progress of your tweets, follower growth and use of Twitter Cards.

I particularly like the tweet activity view which will show you; impressions, engagement, link clicks, retweets and more.

Pinterest have a similar analytics tool which will help you monitor your progress more effectively.

Price: Free.

Tweet Binder

Tweet Binder

If you want to get more data out of Twitter, Tweet Binder is incredible.

I was first introduced to it by Olga from SEMrush after I participated in one of their Twitter chats.

A quick search for the hashtag #SEMrushchat produced this smart looking report:

The report also lets you dive into who has contributed and can show you specific tweets.

You can also use Tweet Binder to give you reports on specific Twitter profiles.

Price: Starts from free but data is only saved for 5 days.

Share Tally

Share Tally

This tool is so simple but so helpful at the same time.

Sometimes you may want to quickly find out where and how many times a URL has been shared.

Type a URL into Share Tally and you’ll instantly see how many shares it’s received over a lot of different social networks.

As well as the main social networking sites like Facebook, Google+ and Twitter etc, you’ll also find social bookmarking sites like BizSugar and Inbound.org.

Price: Free.

BuzzSumo

BuzzSumo

I’m a big fan of BuzzSumo.

I use it for a variety of tasks including content analysis, influencer research and gathering content ideas.

Let’s say that you want to identify what content is getting shared heavily within your niche.

Open up BuzzSumo, type in a topic (also supports domains and other search operators) and hit search. You’ll then see all of the most shared content and you’ll be able to find out who is sharing that content too.

Pro users will get access to content analysis functionality which will enable you to dig deeper and see average shares by network, average shares by content type, total shares by date published and more.

Price: Starts from free, pro accounts start at $99/month.

SumAll

SumAll

SumAll is still in beta but it puts some very helpful data at your fingertips.

You can quickly integrate social platforms like Twitter, Facebook and Google+ as well as other platforms such as Vimeo, Google Analytics, Youtube, Tumblr, Moz, MailChimp and more.

Each platform will be added to your dashboard and you can then quickly see important info about your connected platforms.

You’ll also get daily or weekly email digests so you can see how things are going on the go.

Price: Starts from free.

Buffer

Buffer

Buffer is best known for being an incredible scheduling tool and a brand that cares (their support is awesome).

They do have some very helpful analytical features.

Admittedly, the best features are available on their business plan, but regular accounts will give you a helpful overview of how successful your social messages have been in terms of clicks and reach.

Price: Starts from free, connect more accounts and unlock RSS feeds for $10/month.

HootSuite

HootSuite

HootSuite has been my go-to social management tool for a very long time.

And while I don’t usually use it for anything other than that, it actually has some helpful reporting features that you may find useful.

Free plans get access to basic analytics but you can still get some helpful data from it.

Reports include:

  • Twitter profile overview
  • Facebook page overview
  • Click summaries

All of the above reports are free.

Paid reports include the following (and more):

  • Linkedin page insights
  • Facebook insights
  • Twitter Engagement (detailed/summary)
  • Google Analytics

Price: Starts from free, pro account costs $8.99/month which upgrades limits and adds extra features including better analytics.

Over to you

Which tools are you using to monitor your social media presence?

Leave a comment below!

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About Adam Connell

Adam used to run a team of marketers. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. He’s a fan of Firefly and Chinese takeaways. Click here to join the Blogging Wizard newsletter; you’ll get our best content & 15+ guides to grow your online presence faster.

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  • Sue Anne Dunlevie

    Hi, Adam,

    I’m also just starting to use Oktopost! I was on a webinar with them the other day and learned that Oktopost has a lot of great features.

    I have been using Buffer, which I like becasue it is so easy to use.

    I’m going to try Topsy now that you have recommended it.

    Thanks for the great info!
    Sue

    • Hi Sue,

      Great to hear you’ve been trying Oktopost too – it makes it so easy to juggle social media updates. The Chrome extension is very useful too.

      My pleasure, Sue – glad you found a few tools to try out 🙂

      All the best,
      Adam

    • Valerie Levin

      Hi Sue,
      Happy to hear you signed up for a trial and enjoyed the demo 🙂 Please give us a shout out at contact@oktopost.com if you have any questions, we’d love to hear your feedback!
      Valerie

  • Except GA and Buffer, all are new to me.

    Oktopost seems to have great features. Wanna give it a try.

    I really liked the UI of Cyfe it’s awesome.

    Cheers,
    Akshay Hallur.

    • Hi Akshay,

      I’m with you on the UI of Cyfe – so easy to use and being able to pull in so much data from different accounts is awesome.

      I really enjoyed testing Oktopost recently – like you say, the features are great. Being able to group social messages together and see them on a calendar style layout makes things so easy.

      Thanks,
      Adam

      • Valerie Levin

        Hi Akshay and Adam, Thanks for the Oktopost shoutout! Akshay, if you have any questions on the platform, please let us know at contact@oktopost.com. Hope you give it a try soon 🙂

        • Hi Valerie, thanks for stopping by! I’m so impressed with what you and your team are doing with Oktopost.

          • Valerie Levin

            Thanks Adam, that really means a lot! We’re a small team but we’re doing our best to spread the word and create a great product for the social media community 🙂

          • My pleasure, Valerie 🙂

  • Hi Adam,

    Most are new to me. Neat list. I use Hootsuite Pro because the too helps save me a ton of time. I’m sure most if not all of the tools shared above would too.

    Thanks so much for putting in the time to build such a hearty list Adam.

    Ryan

    • Hi Ryan,

      Thanks!

      I’m with you on Hootsuite Pro – it’s a huge time saver. For the time it saves, it’s incredible value.

      My pleasure – hope all is well and things look to really be cooking over at Blogging From Paradise 🙂

      All the best,
      Adam

  • Hi Adam,

    Great article. You very best line is right at the beginning and it’s “you need to have conversion goals otherwise you won’t have a clue what’s working for you.”

    Good to see someone talking about measuring Social Media success based on your business goals and not on “how many likes or how many followers”.

    Some very interesting tools mentioned in your list. Something new to try!

    Thanks
    Mike

    • Hi Mike,

      Thanks!

      I’m a big believer in getting to the heart of what works.

      Goals are important and sometimes it does mean going against social media best practice on occasions.

      Glad you found a few new tools to try!

      All the best,
      Adam

  • Hi Adam

    Wonderful list with very easy to understand description of each

    It is encouraging to note most of them starts free and then one can pay to get its premium version. We can say most of them have built-in trial version.

    Manual monitoring of social media or impression-based monitoring is the big mistake many newbie and struggling bloggers do.

    If one takes blogging as business he needs not to rely on personal guesses and memory power. He must be so definite in analyzing his each step to further his blogging plans.

    Thanks for sharing this useful post.

    • Hi Mi,

      Thanks for the kind words.

      That’s definitely true, those that don’t have free accounts usually have very good trial versions.

      I completely agree with you, you’ve got to use the right tools when you look at blogging as a business.

      All the best,
      Adam

  • Cassandra Krause

    Hi Adam,

    We’d love for you to evaluate Digimind Social as well! You can sign up for a free trial or demo at http://www.digimind.com.

    Thanks!
    Cassandra

    • Hi Cassandra,

      Thanks – Digimind is a new one to me.

  • That’s a good list, Adam. Please do check out Synthesio, the Leader of the Forrester Wave Report for Listening Platforms. It has advanced language capabilities and a Social Reputation Score (NPS for social)
    http://synthesio.com/corporate/leader_forrester_wave/

    • Thanks Pedro. Looks interesting, will take a closer look when I get some free time.

  • Hi Adam! Thank you so much for the Mention shoutout. Great list!

    • No worries, Shannon – thanks for checking out the list 🙂

  • Great list you have here, there are a few mentioned that I have not heard of.

    Now I have some homework to do.

    Doc

  • Hi Adam.

    Thanks for sharing this awesome list of tools to monitor social media.

    With my new site, I’m just focusing on Twitter social media channels for begin with – Google Plus and Twitter.

    I already use Google Analytics, which I’m a big fan of anyways.

    For Twitter, you’ve definitely peaked my interest to check out Twitter Analytics and Tweet Binder – appreciate the recommendation. 🙂

    Which is your preferred social media platform for business Adam?

    Have an awesome weekend.
    Kerry

    • Hi Kerry,

      My pleasure – sounds like a good mix of social platforms to focus on. It’s far too easy to spread yourself thin on social networks so 2 sounds like a good number.

      No problem, you’ll find them both really useful I’m sure 🙂

      I can’t really decide on one, Twitter and Google+ get my vote.

      I like Linkedin too but I haven’t focused on it too much.

      Thanks, you too!
      Adam

  • Rion Martin

    Awesome list, Adam!

    Twitter’s Tweetdeck is a pretty solid alternative to Hootsuite, if all you’re looking at is Twitter. Definitely think the interface is less clunky!

    A few enterprise level options have already been brought up, but if get interested in checking out some of the more advanced tools, I’d like to suggest you look at Infegy Atlas (http://infegy.com/atlas).

    Does some very unique things like tracking purchase indicators and segmenting social media users into online focus groups that can be deeply researched.

    Again, great post!

    Rion

    • Thanks Rion!

      You’re right about Tweetdeck, I do prefer their interface a bit to that of Hootsuite.

      Will put Infegy on my list to check out – thanks!

      I like the sound of features you mentioned, great stuff.

      Thanks,
      Adam

  • João Romão

    @adamjayc:disqus that’s a great post, congrats. Overall, softwares are working in a fantastic way to track what’s being shared and where to. Sure, you have 10 different tools that tell you this post got shared a bazillion times in these 15 social networks.

    However, there’s not many of us (social media tools/software) working on the ‘who’. Who is sharing? How are those shares, from those 5 users, driving my business (or blog, for that matter).

    I think this could be a interesting topic for discussion. What vs Where vs Who.

    Loved the post, I’ll be following the blog and twitter. Cheers.

    • Thanks João!

      That’s a very interesting point about the “who” and how they’re driving business.

      Definitely a good topic for discussion.

      Thanks for following and for the kind words – much appreciated!

  • Ivor Bihar

    Great list Adam. You can try Mediatoolkit as well (www.mediatoolkit.com) – real time social media and web monitoring tool.

  • Love the list!

  • Hi adam … thanks for the great list. please take a look at myPresences (https://www.mypresences.com) as well.

    • Hi Paul,

      I’ll add it to my list – thanks!

  • Hi Adam,

    I didn’t know Google Analytics had this setting (they are constantly changes) – Thanks for the insight.

    Sharing 🙂

    Naomi

    • Hi Naomi,

      You’re right, they do change a lot – I’m sure you’ll find the option very helpful 🙂

    • BOth UTM parameters and goals are very old features but not highlighted. You can also use bit.ly for basic tracking.

      Best
      Prince

      • Thanks Prince. That’s very true. A lot of bloggers I talk to don’t use either so it’s a good point about them not being highlighted too much. They do work very well.

  • Hello there Adam!

    What a great list — so many incredible tools listed and we’re so honored that Buffer is among them!

    Always look forward to your posts and your comprehensive lists! 🙂

    Cheers!
    Nicole
    Community Champion at Buffer

    • Hi Nicole!

      Thanks for the kind words – I’m a huge fan of Buffer and love how easy it is to spot which tweets are working.

      Thanks 🙂
      Adam

  • Great list!

    I only use 5-6 tools out of all of them so this gives me ideas of new ones to look into. I wanted to try mention but I think we’ll still wait to be a little bigger for that.

    I love BuzzSumo to find out trending articles and people sharing them, it’s a great tool. I had never heard of ShareTally but it could definitely be useful.

    Thanks for the list

    • Thanks Aurelie!

      Mention will be a great tool for the future.

      I’m a big fan of BuzzSumo too. It’s made tracking social shares and content planning so much easier.

      My pleasure – thanks for the comment.

  • An

    Hi Adam,

    Thanks for your blog post.

    I’m currently working for EngingeThemes – an organization specialize in providing WordPress themes. I believe that your sharing will help me a lot in my work, especially when we’re about to celebrate our 2nd birthday.

    • Hi An,

      Glad I could help.

      Happy birthday to Engine Themes 🙂

  • Great list Adam,

    HootSuite and Buzzsumo are my all time favorite social media tools. Also, have a look at Social Login from LoginRadius Inc which also provide a unique Social Analytics addon.
    Know more about it at http://www.loginradius.com/social-analytics

    Regards,
    Prince

    • Thanks Prince.

      Used a plugin a while back from Login Radius – very easy to use so I’ll take a closer look.

  • Simplify360 Sales

    Adam, great list and the recommendations. Would like to welcome you to evaluate our platform.

    • Thanks for the kind words.

      I’d love to but my list of tools to check out is starting to spiral out of control.

  • Great List Adam..Buffer is my go to scheduling and content inspiration tool..

    SharedTally looks cool..Will surely check it out

  • Some great tools here, Adam. I do have a question:

    I’ve been using Hootsuite for quite some time. I use it specifically for scheduling to Twitter. But Buffer has me intrigued.

    Would Buffer be more valuable in this instance than Hootsuite?

    • Hi Carrie-Anne,

      I personally find Buffer so much easier for scheduling content, that’s exactly what it was built for.

      I also use Hootsuite but mostly for general management of social accounts (mostly Twitter) – that’s something Buffer can’t do.

      Hootsuite has been improving it’s scheduling functionality but it’s still got a ways to go.

      It would be worth trying Buffer’s free plan to see how you get on.

      • Thank you for your reply, Adam. I will definitely give Buffer a go and see how it suits my needs.

        • Happy to help, Carrie-Anne. Have a great weekend.

  • Mike Vallano

    Thanks Adam. This is a very helpful post. I’m a big fan of BuzzSumo, and SharedCount is great for getting share data on an entire site.

    Do you happen to know of a tool that consolidates share counts for URLs that have either been redirected or consolidated due to canonicalization issues? It seems like taking counts from the old URL and adding them to the new URL shouldn’t be too difficult, but I have yet to come across a good solution.

    • My pleasure, Mike. Glad you found this useful.

      I’ve been looking for one but I haven’t found anything that fits the bill.

      I had to switch over to www. rather than none www. due to an issue with Cloudflare and my old web host so I lost track of all social shares – the only way I found I could do it was by using ShareTally.co to search for the old version and the new version.

      Some social networks allow for the www. change though, others don’t.

      Let me know if you find anything!

      • Mike Vallano

        Thanks Adam. Yeah, tools like sharetally and sharedcount have the data, so it seems like it’s just a matter of hacking something together that combines and displays the counts.

        I’ll keep you posted if I find a solution!

        • No worries, Mike. Definitely sounds like it should be possible!

          Awesome, thanks.

  • KeithBresee

    Hey Adam!

    These are awesome tools! One of which will come in handy for me!

    Thanks!
    Keith

    • Hey Keith,

      Glad you’ve found the list helpful 🙂

      All the best,
      Adam

  • Justin

    Hi Adam,

    Great post. Doing some research for a client about which tool might be best for them. Specifically I’m wondering if you have recommendations for which of these tools best handle:

    1) Social listening: Which of these tools most easily identify trends that an industry is talking about on a daily/weekly basis?

    2) Are any of these tools capable of easily getting you information about your followers? Is there a way to tell if they are relevant audience or competitors? Is there a tool that can give more info about your own Twitter/LI followers?

    Thanks for the read, really enjoyed it!

    Cheers,
    Justin

    • Hi Justin,

      Thanks! Will do my best to help with your questions.

      1) Most social listening tools require you to enter complex search strings in order to track industry trends, although no matter how complex, there’s a possibility it won’t pick up everything.

      You could try managing this with Twitter lists, Ann Smarty wrote a good post on it: http://www.bloggingwizard.com/how-to-write-newsworthy-content/

      You could alternatively try using something like Google currents, this post discusses it in more depth: http://www.thesocialmediahat.com/article/use-google-currents-monitor-news-and-industry-trends

      2) As with all automated tools, there is a degree of error. I think relevance is generally best determined by a person rather than a tool. As for more details, depends on what you want to achieve but in general I think an influencer research tool is probably more suited to this. This post covers a bunch of the main ones: http://www.bloggingwizard.com/influencer-research-tools/

      Also worth looking at Nimble, it’s an advanced CRM but quite helpful at pulling in social messages and storing contact info.

      Glad you enjoyed the post!

      Adam

      • Justin

        Thanks for the feedback!

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