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5 Top WordPress Landing Page Plugins For 2016: Skyrocket Your Conversions

Top WordPress Landing Page Plugins

Note: this post has been entirely rewritten as of 02/08/2016.

Struggling to find a landing page plugin for WordPress that simply works?

There was a time where almost all of these types of plugins were difficult to use and came with limited functionality. Creating a page was a nauseating process.

Here’s the good news:

That’s all a thing of the past. Technology has come a long way. And now the landing page plugins on the market are extremely efficient.

This means that you can create beautiful pages that convert like crazy – all without any technical headaches or having to be a web designer.

In this post, you’ll discover exactly which plugins can make landing page creation easy.

You’ll be able to create all manner of pages such as; sales pages, squeeze pages, membership pages, webinar pages and much more.

And towards the end of the post you’ll find my top pick, along with a comparison that’ll explain which plugins are best depending on your specific needs.

Let’s dive in!

Quick navigation:

The best WordPress landing page plugins

We’ll start off by looking at the top plugins and what they’re capable of.

Thrive Landing Pages + Thrive Content Builder

Thrive Landing Pages

Thrive Landing Pages is a remarkable plugin that comes with a drag & drop editor and a large selection of templates.

Due to the functionality of the drag & drop editor, you can customize almost any aspect of a landing page.

You can choose to start from scratch or choose from one of over 140 templates.

Now, the problem with most plugins of this type is that you get a great selection of templates. But you soon realize that they aren’t consistent.

Let’s say you have an opt-in form page, then you need to send subscribers to a thank you page, finally a confirmation page.

But they all look different and feel disjointed.

Well, that’s how most plugins work, but not Thrive Landing Pages.

Their landing pages are designed in sets so they you’ll give your visitors a consistent experience. Right through your entire funnel.

You also get access to themed sets too. For example, there’s an entire landing page set dedicated to webinars. Another for podcasts, and another for online courses.

Template Cloud

You’ll find a lot of templates come with 2 step opt-in forms. You can even editor both posts, and pages.

And it’s actively maintained so you can rest easy in the knowledge that new features & templates will be added. For example, when I first reviewed this plugin it only had a handful of templates, now it has 150+.


  • 150+ templates.
  • Create custom page layouts within the confines of your theme, or start from a completely blank page.
  • Customize almost every aspect of your landing pages.
  • Undo and redo functionality.
  • Designed with speed in mind.
  • Plenty of conversion focused elements to add to your landing pages.
  • Supports external shortcodes within the editor.
  • Edit both pages and posts.
  • Editor loads fast which makes customization straight forward.
  • “What you see is what you get” style editor makes customization easy.

Price: $67 for unlimited updates and 1 year of support.

Get Thrive Landing Pages



OptimizePress has been a popular option in the market for a while now.

In fact, the original version was the first landing page creation tool I bought. And it’s come a long way since.

Included in the bundle, you get a theme, a plugin and a membership plugin.

Ok, so there are better membership plugins on the market, but you get it regardless.

The selection of templates available for OptimizePress look great, and you can do a lot of cool things with the drag & drop editor.

In fact, I built the first ever sales pages for my agency with this plugin. And they looked great.

As much as I like this plugin, I do have an issue with it; bloat. At the time of writing, the plugin file was around 29mb. For a plugin, that’s a lot.

Yes, it does a heck of a lot and they have made speed improvements to the editor, but it still feels a bit too heavy. And that’s part of the reason I eventually switched to Thrive Landing Pages.


  • Plenty of page templates available.
  • Access to the Optimize Marketplace where you can find extra templates. This includes both free and paid templates.
  • Advanced editor which allows for granular customization.
  • Theme and plugin version available.
  • Comes with a membership plugin (it’s based on the S2 member plugin with some tweaks).
  • Large selection of elements you can add to your landing pages.
  • 2-step opt-in functionality.

Price: $97 for 1 year of support & core updates.

Get OptimizePress Read Review



LeadPages is much more than just a WordPress plugin. It’s a landing page creation platform.

It has a streamlined editor, hosts your pages on it’s own servers, handles delivery of digital assets and more.

What I particularly like about LeadPages is how quick it is to deploy a landing page.

You just select a template, click a button, customize it and hit publish.

You can choose to push the page directly to your WordPress website, via the LeadPages plugin. Or you can download a HTML page for use with any other platform.

The main challenge I faced with LeadPages in the past was customization. You could only tweak certain elements.

But, now they have a drag & drop page builder which allows for a lot more customization. That’s great news!

You can create unlimited landing pages and use them on unlimited websites – or, host them all via LeadPages.

Then you can view them all from a single dashboard.

And you can use the Leadboxes feature to add clickable popovers to your content. They work great for content upgrades and you can use them on any domain (even in guest posts on other people’s websites).


There are a few things I’m not so keen on with LeadPages:

Firstly, it’s expensive in comparison – If you want a straight forward plugin, this probably isn’t for you. But it offers a lot of functionality all in one place which can be a time saver. You have to be able to justify the cost.

Secondly, they have inconsistent template designs. This is what Thrive Landing Pages has done brilliantly. Yet, with LeadPages’ stock templates, each template seems to be designed in isolation.

Sure, some of the templates in their paid marketplace are designed as sets. But it would be nice if their stock templates were designed this way too.

But don’t let these points take anything away from this platform. LeadPages is great and I use it for quick & easy landing pages. So these points aren’t deal breakers for me.

If you get LeadPages, go for a Pro account at least if you can because you get the split testing feature.

By running tests you’ll be able to boost conversions, and that means more subscribers and/or customers for you.


  • Get an easy birds-eye view of all your landing pages.
  • Hosts landing pages via LeadPages servers which can reduce load on your hosting environment.
  • Template marketplace giving you access to a huge selection of extra templates (payment required).
  • Split testing functionality (only on Pro & Advanced plans).
  • Simple landing page editor.
  • New drag & drop page builder with some new templates that weren’t available with their standard page builder.
  • Leadlinks feature allows people to join your list by clicking a single link (only on Pro & Advanced plans).
  • Leaddigits feature allows people to join your list via text messages (only on Pro & Advanced plans).
  • Sub-accounts available on Advanced plans.

Price: Starts from $25/month (paid annually) or $37/month for a standard plan.

Get LeadPages

Beaver Builder

Beaver Builder

Beaver Builder is primarily a drag & drop page building plugin that also works as a landing page builder.

Using it’s front-end visual editor, you can craft eye-catching custom page layouts without any fuss.

The editor itself feels smooth and lightweight – it doesn’t hang while saving.

Included are 30 landing page templates that look stunning.

But there is a sticking point:

To create true distraction-free landing pages, you need to use their theme. Which gives you the ability to create true full-width elements and remove the header/footer.

And their theme is quite basic, although they mentioned in a blog post that they’ll be making improvements to it.

That’s my only issue.

There are some easy-to-miss features in the editor – for example, you can choose to hide certain modules (e.g. text boxes).

You can choose to hide them based on the device people are using, or whether they’re logged in or not.

You can add any of your WordPress widgets directly into your pages, along with opt-in forms, buttons, contact forms and a lot more.

You can save your own templates to speed up page creation, and create your own row/module templates. There’s a lot possible with this plugin.

There is a free version of this plugin available but it’s heavily limited. For example, opt-in forms and templates aren’t available.


  • Easy to use visual editor.
  • Large selection of elements means you can create a large variety of.
  • 30 eye-catching landing page templates included.
  • Various content page templates for team pages, contact pages, portfolio pages and more.
  • Build custom page layouts.
  • Helpful page templating feature saves time.
  • Advanced options like parallax scrolling backgrounds.
  • Integrates with popular email providers via API (unfortunately no custom HTML option).
  • Hide modules depending on device being used to view it.
  • Visibility control over certain modules (e.g. hide a text box unless a user is logged in).
  • Use with posts, pages and custom post types.
  • Icon support for Font Awesome, Foundation Icons and WordPress Dashicons (or upload your own).

Price: $97+

Get Beaver Builder

Coming Soon Pro by SeedProd

Coming Soon Pro

Coming Soon Pro isn’t like any other plugin on this list.

It doesn’t come with a drag & drop editor, in fact it doesn’t come with a visual editor of any sorts.

And it doesn’t have an abundance of templates.

But it’s designed to handle one type of landing page and it does it brilliantly.

If you find yourself launching a new website, and want a coming soon page to capture email addresses – Coming Soon Pro works great.

What’s different about how this plugin handles coming soon pages is how it stops the rest of your site being accessed.

You can still allow people to view it if you want them to. For example, logged in users can access your site by default. But you can give a special URL to anyone else who doesn’t have an account.

You can also display a maintenance mode page when you’re tweaking the live site.

I usually disable the plugin once I’ve launched a website but I’ll reactivate it whenever I need to use maintenance mode. After launch I use a different tool for building landing pages. Depending on what I need to do, I’ll use either Thrive Landing Pages or LeadPages.


  • Various access controls.
  • Allows client access via a special link.
  • Maintenance mode.
  • Basic customization options.
  • Advanced customization via CSS.
  • Use your coming soon page as a dedicated landing page.
  • Integrates with most popular email providers.
  • You can save opt-ins to your database and export if you don’t want to integrate an email provider.
  • Use it to run a viral contest from your coming soon page.

Price: Starts from $29.

Get Coming Soon Pro Read Review

If I had to choose just one landing page plugin for WordPress…

Thrive Landing Pages

Balancing value, features, ease-of-use, speed and available templates, my top pick is Thrive Landing Pages.

Hands down. And there’s another good reason why:

It’s not just a landing page plugin. It comes with Thrive’s Content Builder plugin, so it handles drag & drop custom page layouts too. I used it to create the page where Blogging Wizard subscribers download exclusive content.

And it’s designed to work in harmony with Thrive Leads – the best list building plugin for WordPress.

Get Thrive Landing Pages

But, there are other situations where you may wish to choose another landing page plugin…

Want value for money? Try this:

At $67 for Thrive Landing Pages and it’s full array of features, it definitely has value for money.

But, Thrive Themes have a membership offering that gives you access to:

  • Thrive Leads – opt-in forms
  • Thrive Headline Optimizer – headline split tests
  • Thrive Ultimatum – scarcity/calls to action
  • A bunch of conversion focused WordPress themes

Pricing starts at $19/month (paid annually) and includes access to any new products they launch. Learn more here.

What about ease of use and simplicity?

When it comes to keeping things simple, LeadPages is a strong contender because of it’s clean user interface and overall straight-forward layout.

Sure, there will always be a learning curve to get to grips with, but LeadPages is definitely one of the more straight forward.

And everything is managed from a single platform, so editing landing pages and running split tests is easier across multiple domains. That said, it gets harder to manage if you have a huge number of landing pages.

In terms of its page building functionality, I like Beaver Builder’s interface but having to use its theme for true distraction-free landing pages might be a deal breaker.

Thrive Landing Pages takes a little while to get to grips with, but it’s plain sailing after that. Some of the controls (e.g. button colors) are a bit fiddly, however the levels of customization you can achieve are incredible.

What about a/b split testing?

LeadPages comes with split testing on Pro or Advanced plans. And because everything is contained within a single platform, it makes setting up split tests easy.

Or you can use a third party tool like Google Content Experiments (free) or Visual Website Optimizer (paid) along with any of the other plugins such as Thrive Landing Pages, OptimizePress or Beaver Builder.

Want to build custom page layouts as well as landing pages?

Beaver Builder is built primarily as a page builder plugin, so this is where it excels. It’s got plenty of different elements you can add to your pages, and has some advanced features that aren’t seen in other plugins (such as hiding/showing elements based on which devices people use).

I like how the Beaver Builder editor is put together – it’s straight forward and doesn’t hang. It feels lightweight.

Thrive Landing Pages comes with Thrive Content Builder which again, is a purpose built drag & drop page builder.

There’s more conversion focused elements and the ability to create 2-step opt-in forms which can boost email sign ups.

The benefit Thrive Landing Pages has over Beaver Builder is mainly in having the ability to create true distraction-free landing pages. That, and you get a huge range of landing page templates that don’t just work for homepages.

You get webinar pages, squeeze pages, sales pages, download pages, course pages and more.

Want to deploy landing pages without having your own website or on sites that don’t use WordPress?

LeadPages is a landing page platform, so this is what it’s built for.

You can use the accompanying WordPress plugin if you like, or you can:

  • Host via a LeadPages URL
  • Download a static HTML file
  • Download a HTML file that updates as you edit in LeadPages

Other features such as Leadboxes, Leaddigits and Leadlinks don’t require anything to be installed on your website – they’ll work wherever you like.

For example, you could write a guest post for another website, and include the code for a Leadbox in the HTML (providing the blog owner approves) and generate subscribers direct from your guest post.

Another thing worth noting is that while the WordPress plugin can be installed on your site, it acts more like a link from your site to LeadPages. So even though you’ll have landing pages load from URL’s on your site, they’ll still be loading from LeadPages servers.

Want to setup a coming soon page for your website? Try one of these:

Coming Soon Pro is purpose built to create coming soon pages.

While you could use any other plugin mentioned in this post to create these sorts of pages, they don’t have the same functionality as Coming Soon Pro.

The main reason why I use this plugin for coming soon pages is because it stops people from accessing other areas of your website.

But, you can generate a special URL to let other people (clients for example) view the website.

On the downside, customization options are VERY basic, but still, it’s a very useful plugin.


You don’t have to be a web designer.

Plus, you don’t have to put up with the old style plugins that were sluggish and overly complicated. And those that were packed full of cheesey templates that looked like what guru marketers were using in 2006.

Times have changed. The market has evolved massively.

Using the landing page plugins above, you can put an immense amount of power at your finger tips. All the features you’ll need to create beautiful landing pages that convert.

Whether you want to create a squeeze page to build your email list, create high converting sales pages, setup webinar pages or more – you can do it.

…all without the hassle.

This means you can focus on crafting products and offers, creating compelling content and moving the needle on your business.

So what are you waiting for? Pick a landing page plugin and start creating.


Disclosure: This post contains affiliate links. This means I might receive a commission if you make a purchase. My opinions are my own and I only recommend plugins that I believe will genuinely help you.

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About Adam Connell

Adam used to run a team of marketers. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. He’s a fan of Firefly and Chinese takeaways. Click here to join the Blogging Wizard newsletter; you’ll get our best content & 15+ guides to grow your blog like magic.

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  • Nice list here, Adam! I have recently dl’d WordPress Landing Pages, but haven’t had a chance to dig into it yet. Glad to see it made your list though, which gives me more confidence in it. Thanks for sharing these tools and have a great week!

    • Hey Tom, thanks for checking this out and dropping a comment.

      There’s not much in terms of free landing page plugins, but WordPress landing pages is the only free one worth trying.

      The premium plugins offer more functionality, but damn it’s not bad for free and there is a leads plugin that integrates with it too (also free I think).


      • Damiano Development

        AuthorityPro 3.0 website is not been renewed. ??

        • Wow, looks like they forgot to renew their domain. Seems a bit odd, it’s usually difficult to not setup the auto renew for a domain with most domain registrars now.

          I’ve removed it from the list for the time being.

          Thanks for the heads up!

  • Hi Adam!

    Great list mate. I heard a lot about both optimize press and premise. And heck! You are using it too! Oh wow 🙂

    Now, I am curious mate. I had been like (2 weeks or so) from your blog and so many difference! That’s why you are so busy huh.

    Back to topic, I feel Optimize Press is a better bet since cost is always an issue for me. However, I am a huge fan of Genesis and Premise just sounds pretty fine too. Like what you said, maybe it boils down to what you really want.

    Off topic mate, Ditch CommentLuv for Disqus? o.O

    Have a great day mate.


    • Hey Reginald,

      Thanks buddy.

      Hell yeah, just rolled out my new home page using Optimize Press 2.0 … the add-ons/shortcodes for it are epic … there’s something for every occasion.

      That’s it my friend, past 2 weeks I’ve been so busy, changed a fair few things, finally finished my first short e-book and mapping out a lot of post ideas for the future and for other projects.

      I’d agree with you there, Optimize Press is a full on rebuild, it’s not just an updated version and the features are insane. It is a clear winner over Premise, but Premise is still an incredible plugin.

      Yep, had to life boat my comments to Disqus – the reason is because Scrapebox released their ‘learning poster’ which broke GASP and most other spam blocking plugins .. I went from like 1-2 spam comments a day (manual comments I think) to 60+ automated comments and I don’t have the time to moderate all the spam comments.

      I moved to Disqus and spam comments went from 60+ to 0.

      The thing is, I still really believe in Comment Luv as a plugin, it’s a great way of encouraging comments and the email notifications are amazing .. so many great features.

      There’s probably a better solution but I didn’t have the time to find it so I went for the easy option.

      I miss Comment Luv!

      Thanks buddy, you too!

  • A great write up, Adam! I have been a huge fan of Hybrid Connect. I installed WP Landing Pages (along with their other 2 plugins — WP CTA & WP Leads). A great concept that somewhat rivals Hubspot. I have deactivated both the Leads & CTA plugins as I was having so many issues.

    I have been using WP Landing Pages since January and my opt ins have come to a stop on my site through Hybrid Connect. I was converting at 8.5% (before installing WP Landing Pages), now I am less than 0.5%. I have 6 or 7 landing pages set up. so it’s not like I can just delete the plugin. Looks like it’s time to invest in OP 2.0.

    The last three months have been VERY frustrating.

    • Thanks Adam!

      I like the idea of the Inbound Now plugins too but I didn’t find them too straight forward so stuck with the Optimize Press system.

      Damn, that’s quite a decline – have you got goal tracking setup in GA to find out what the cause may be?

      Sometimes certain websites that are referring traffic can be responsible for a large number of subscribers.

      If not, I’ve got a tutorial on how to set that up here:

      Definitely – I think you’ll find the OP system really straight forward.

      They also have a monthly club where they regularly add templates – I’ve found some great templates there.

      Hope you manage to get your subscribers back to where it should be!


      • I have not. Thank you for the link to the tutorial checking it out now. Something I have meaning to do, just haven’t got around to it.

  • Bonnie

    Thanks for creating this post Adam, I am a newbie and trying to find a good squeeze page for my site at – I outsourced the website design, and they have used their own theme, so I hope the free plugin you recommend is compatible! I loved reading this post, and will sign up for more.

    • No worries, Bonnie.

      Glad you found the post useful. The free plugin should work but it’s important to note that it’s a very basic plugin.

      I checked out your site and it looks like you have a paid plugin called Instabuilder installed. This might be more effective than using the free plugin.

      Thanks for signing up – great to have you as a subscriber 🙂

  • Hi Adam

    Thanks for putting this information together.

    So incredibly helpful. I have checked out the plugins that you are recommending and the only downside for me is that monthly fee attached to some of them, so naturally I gravitated towards authority pro 3 because there are no recurring membership fees, or monthly fees, that definitely ticks my box.

    Then there is the free word press plugin, which pretty much does a good job too (I am not sure if it includes sale pages) but for a free plugin, it packs a punch.

    I am literally starting chapter 1 in list building, and with that in mind, which one should I go for?

    I don’t mind paying the $27 for a single license for authority pro 3. But I am torn between the two options. If I go ahead and grab authority pro 3, will it be a good investment or should I just start with the free wordpress plugin?

    Which would you choose?

    • Hi Nokthula,

      My pleasure.

      Your comment has made me realize that I need to update this post and add some sort of decision matrix that shows which plugins fit which circumstances best.

      Bare with me, I’ll have the post updated soon and I think the update will be very useful for others too 🙂


      • Nokthula

        Hey Adam, thanks for your quick response. I literally can’t wait for your advice on this. I know it’s going to be off the hook.

        You should write a book on this Adam, seriously… The mechanic side of blogging needs a voice like yours. It’s dark, murky and scary for a new blogger…. Sadly it happens to be costly as well, so make a miscalculated move and you have a foot in your mouth.

        Also the advice out there doesn’t cater for the beginning and growth phase – because you are going to grow and you will outgrow certain things, so you need to know what’s going to grow with you or won’t walk a mile with you. Hence my question to you about which option should I take.

        Anyway: this subject happens to be the most difficult thing about blogging and you literally spend hours researching it. And research just pulls up all these useless forums that were written back when the Internet started gaining momentum.

        So when I saw your name in the search results, I jumped for joy because I knew I would get great advice, with no stone left unturned. I didn’t even bother reading anything else, I trust you implicitly.

        So please consider a guide of some sort on this.

        Ps: you didn’t mention lead pages??? And it’s the ish right now… Everybody is on that bandwagon and conversion rates are on another level

      • My pleasure 🙂

        That’s such a great idea, it’s that side of thing that is definitely the most daunting. Very true about it being costly, I’ve spent a crazy amount in the process of finding my way through all these tools.

        Great point about the growth phase and that’s so right, it’s so easy to outgrow certain tools.

        I’m really glad you were able to find this post at the right moment and I appreciate you placing your trust in me!

        Ok, so what I’ve done is rewrite most of this post, I’ve removed a few plugins and added a few others that I’ve tested since I published the initial post. I’ve added a sort of decision matrix at the bottom of the post based on various situations and needs too.

        Going back to your initial question…

        The free plugin is handy for getting started but the paid add-ons mean that just for the ability to integrate with a platform like GetResponse or MailChimp, there’s a fee. I believe this plugin is something that you could outgrow very quick.

        It’s a similar situation with Authority Pro, it’s got some good features and is a good starting point but the editors not as easy to use as some others.

        One of the newer plugins that I added to the list could be a better fit, Thrive Content Builder. It’s currently $49 for a single license so it is almost double the price of Authority Pro. But, the designs are better and it has a live editor that is far easier to use.

        In comparison to Optimize Press, it’s not got as many elements to add to pages and not as many templates but it’s more lightweight and still very customizable.

        I’m a big fan of LeadPages right now, I added that too. Incredible platform, wish it was more easy to add elements to existing pages though. I find myself coming back to using plugins like Thrive or OptimizePress every so often.

        Hope the above has helped.

        Also, I love your idea about creating a book on this, I’ve got some other books I’m working on which I need to complete first but I definitely see a lot of value in creating something that covers off all the technical setup.

        Would love to get your thoughts about this and find out what technical hurdles you’ve over come or which you’re facing, this could form a great basis for what I’ll cover in the book.

        I’ll drop you an email in a moment 🙂


  • Sue Anne Dunlevie

    Hi, Adam,

    This is a very complete and thorough review.

    I only use LeadPages and am thinking about also using OptimizePress 2.0. I tried the first version of OptimizePress when I was a new blogger and it was too difficult for me to do myself. It’s good to hear that the new version is so much easier to use.


    • Thanks Sue 🙂

      OptimizePress is great, I usually use it when I find LeadPages templates limiting.

      The drag and drop interface is really good and has a lot of elements you can add.

      Thrive Content Builder is another good option, it’s more light weight and super easy to use. There aren’t as many elements as OptimizePress (or as many templates) but the fact it’s more lightweight is always good.

      Talk soon,

      • Sue Anne Dunlevie

        Thanks for your input, Adam! I always appreciate it.

        I’ll also check out Thrive Content Builder today.


  • Wow, thanks Nokthula 🙂

    I’m really glad you’ve found the updated version helpful! My mission has been accomplished!

    I wish I had a webinar or ecourse in place already, it’s on my to-do list though.

    Completely understand your frustration with the tech speak – I’m hoping that I can put together something that will really help with understanding the technical side and your feedback will be great!

    My pleasure – feel free to drop me an email whenever you think of something 🙂

  • Hi Ryan,

    That’s it exactly – clean, clear and concise is what it’s all about.

    Definitely, I like the idea of attracting folks who vibe with the same presentation.

    When your design and your content are in tune, that really makes a difference.

    My pleasure, Ryan. Great to see you back 🙂 Thanks for sharing and I hope you had a rocking weekend!


  • Thanks for the tips Adam. You certainly cut through a lot of the crap there is out there.

  • Great list of options as well as unbiased comparisons. Still a rare thing these days – so much honestly claimed and so little displayed in some cases. Bodes well for the rest of this site. Many thanks Adam.

    • Thanks Steven – glad you’ve found it useful and I appreciate the kind words!

  • Phil Meyer

    Hi Adam, thanks for the unbiased info – it’s quite refreshing and a good read. In my search for a decent marketing-related page builder plugin I came across WP Profit Builder ( ), the sales page of which has left me very impressed indeed. Just wanted to ask whether you might have checked it out yourself?

    • Hi Phil, no problem at all. Glad you’ve found this useful.

      I haven’t checked it out myself, I agree with you. The sales page does look very impressive. Need to check this out, very keen to see how this compares with the likes of Thrive, OP and LP.


  • Good list of plugins! Thanks.

  • Great review Adam, helped me in the selection. After reading it I’ve decided to use Thrive Themes Content Builder, mainly because my needs are not extremely sophisticated and I am not a big fun to pay subscription fee for this kind of solution.

    Here are 5 cents from my couple days of initial experience to use it:

    1. While Content Builder is less easy to use than it is promised, after some practice I’ve managed to build a landing page that looks OK, so I am fine with this part.

    2. The challenge for me was to use a simple contact form, I have a page where I want to collect contact details (it is order request page), so I don’t want to use something like Mailchimp or other eDM platform that requires double opt-in. I had Contact forms as a part of Jetpack installed and they didn’t work with Thrive Content Builder. Support couldn’t help, so I have to try another way to resolve the problem and installed alternative plug-in for contact forms – Contact Form 7. It is a bit clunky and has old-school interface, but at least works with Thrive Content Builder (while I can’t customise it’s look and feel there).

    3. With Contact Form 7, since it has no Thank You page, setting up tracking with Google Analytic isn’t very obvious, I again spend a fair bit of time to research how to do it, For those who wonder here is a link to post in my blog with a kind of step-by-step tutorial –

    4. In overall while there were some hurdles I am fine with Thrive Content Builder, will see how it work.


    • Hi Alex,

      Thanks for sharing your experience with us.

      Glad you were able to find a contact form solution that works. I hear Ninja Forms is also good, but I haven’t used it myself.

      Really appreciate you sharing the tutorial on how to setup goal tracking with GA using no thank you page – I think that will be really helpful for others.


  • Great post 🙂

    But I have a question..

    I am a beginner blogger and am looking for free plugins for landing page, email subscription. Now I do understand that the free plugins would offer limited features at best.

    But there has to be a few plugins that provide the basic functionality and can be used till one starts earning enough to use premium plugins with advanced features.

    Thank you for your time.

    (P.S. – Just to make things clear, I own a self hosted WordPress blog. So I am looking for WordPress plugins.)

    • Thanks Ankit 🙂

      I really haven’t found a free landing page plugin that does the job well – there is always some sort of restriction.

      You could try the free plugin I mentioned above, but there’s a cost attached to that as well – more so in the time it’ll take for you to create a page. Also they charge for integration’s to email providers, whereas the paid plugins are often much quicker to use (your time is valuable) and they work with most popular email providers.


      • Thank you for the clarification. Have a good day my friend. 🙂

        • My pleasure!

          Thanks, have a great day too 🙂

  • Nicole

    Do you know how to use a LeadPage as your Coming Soon page? I currently have a Coming Soon plugin (Ultimate Coming Soon Page) but can’t figure out how to integrate my lead page. Thanks!

    • Hi Nicole, if you’re using LeadPages, they have some specific coming soon templates you can use, then it’s just a case of using their plugin to set the page as your home page until your website is finished.

      In that case you won’t need the ultimate coming soon page plugin.

      The downside to that is that the coming soon plugin would block access to anyone viewing the site who isn’t logged in – that isn’t a feature LeadPages has, although it may not have much of an impact if the site hasn’t launched yet.

      Hope this helps!

  • Gabriele

    Hi Adam and thanks for your really usefull suggestion! do you think we could use optimizepress within zoho crm and zoho campaign? if it s not possible do you know anyother tool who can permit it?


    • Hi Gabriele,

      I’m not sure, I have no experience with Zoho. OP doesn’t have API level integration but I haven’t seen any plugin mention Zoho specifically. It would be best dropping the developers an email to be sure.

  • Justin

    Hi Adam, As good as it is it would make sense to point out that the landing page side of Optimize Press is NOT a plugin but a THEME.

    For example I love the Divi theme from Elegant themes and would like a good landing page system which works well with it but I can’t use OP.

    Thrive looks nice though, would you run into the same issues or will it plays nice with other themes?

    • Hi Justin,

      OptimizePress is a plugin and it comes with a theme too. So whether you want to use it with an existing theme or to replace your current theme – you can do it.

      So you could use it with Divi, in fact I used OptimizePress to build landing pages for an agency I used to work for. We used the Divi theme + OptimizePress.

      Thrive is a plugin too, so you’ll be able to use it with any theme you like. Same goes for all the other plugins listed in this post.

      The bonus of Thrive is that you can build pages on your current theme’s layout, rather than it looking entirely different.

      If you want a completely different looking page, you can use the landing page templates or start from a blank page if you prefer.

      • Justin

        Good to know, I may give it a try. Thanks Adam!

  • Justin

    Have now bought Thrive and I have to say it’s looking really very good!
    Excellent tip Adam 🙂

    • Great to hear it’s looking good, Justin. 🙂

  • roger

    Adam thanks for nice review. I have optimize press 2.0 plugin and I use it with Genesis framework. As you said it is resource intensive. I don’t use its membership plugin or theme.

    Question: I hear a lot of good things on Divi from Elegant themes. Which one you find more useful Divi or Thrive content builder.

    My requirements:
    1. ecommerce store.
    2. store will have a blog.
    3. I will need squeeze pages, sales pages on the same domain.

    I am thinking use Genesis with woocommerce plugin OR genesis ecommerce theme/woo ecommerce theme for store.
    Genesis for blogging.
    Squeeze pages, sales pages: Thrive content or Divi.

    Your feedback is appreciated. Thanks.

    • Hi Roger,

      Thanks, glad you found the review helpful.

      Divi is a great theme, probably one of the most functional that I’ve come across but while you can create page layouts, it’s not really designed to create landing pages/squeeze pages/sales pages.

      Having used the editor in both Divi and Thrive Content Builder, I think you would find Thrive’s to be faster and better equipped for what you need.

      You could then go with a Genesis theme that’s designed to work with Woo commerce – I like the Genesis Framework, it’s extremely light weight.

      Hope this helps!


  • Adam, Thanks for the reviews. Nice objective style. We have a number of clients that are after landing / conversion pages. So with an Agency hat on they look slightly different as we need to use them on a number of sites, Thrive is a reasonable solution at $199 / year. Also a a note the base price seem to have increased from $49 to $59. One other reader mentioned ProfitBuilder and they have an attractive Agency plan and a 60 days warranty so might take a punt on them…

    • No worries, Alastair.

      Thanks for the heads up about the price change, I’ve just updated the post.

      ProfitBuilder is a nice option, I’ve used it myself and the price is very reasonable.

      It is very much like a cheaper OptimizePress although with slightly fewer elements.

      In terms of usability I prefer Thrive. I find that it takes me a lot longer to make similar changes in WP Profit Builder.

      One of my team recently wrote a review, here’s the link – Will be adding it to this post soon.

      All the best,