Note: This post has been completely rewritten and updated as of 21/06/2017.
A landing page, as defined by Unbounce, is:
…a standalone web page, distinct from your main website, that has been designed for a single focused objective.
Any page on your site could, in theory, be classed as a landing page because visitors land on different pages after clicking on an ad, a link in an email, a call-to-action on social media, or many other sources.
Your primary goal is to get your visitors to take action.
Perhaps you’re looking to convert them into members, subscribers, or loyal customers. Or maybe you want them to buy your products or services.
Whatever your objective is, you need a WordPress theme that supports that goal.
But with thousands of WordPress themes available, how do you find one that specializes in landing pages?
It’s easy. You grab your favorite beverage. Settle yourself comfortably. And check out the themes below.
We’ve done the legwork for you and narrowed the search to the best WordPress themes that have landing pages.
What’s more, we’ve divided the themes into five sections so you can pinpoint the theme that suits your requirements best.
Let’s start with our favorite landing page themes.
These four are all versatile themes that you can use to create great-looking landing pages.
Take a look and see what you think.
When you choose the Divi Theme, you also get the visual drag-and-drop Divi Page Builder. Using this powerful combination, you can create all types of landing pages.
Divi, from Elegant Themes, ships with over 20 pre-made page layouts that include templates for Contact, Portfolio, and Membership pages. These provide a quick way to get started as you can use the proven designs and swap the demo text to your content. Any changes you make can be saved to your Divi Library to save you time in the future.
But you’re not limited to pre-made layouts because the success of Divi lies in its versatility.
You can create any landing page using the design elements like Testimonials, Calls To Action, Countdown Timers, and Pricing Tables.
Using the WYSIWYG editor, you can drag and drop any element onto your page and then customize it to your liking. You can adjust fonts, colors, sizing and spacing and even apply custom CSS.
Building your landing page is one thing; testing how effective it is another. That’s where Divi Leads comes in.
Divi Leads allows you to split test different content and design options to see which converts best according to your defined goals. Using these insights, you’ll be able to increase click-through rate and reduce bounce rate on your landing pages.
Price: $89/year or $249/Lifetime Access
Extra also uses the Divi Page Builder, but it’s more suitable for creating magazine-style blogs and online publications.
In short: Where Divi’s primary focus is on the page, Extra’s focus is on the post feed.
But you’ll still need landing pages even if you’re running a blog. Using the Divi Builder, you can create any landing page. Plus Extra has three unique page building options.
Extra’s Category Builder gives you complete control over your home and category pages. You can build unique pages on a per-category-basis, by adding elements to your page:
Extra also features two other useful page builder options. Projects is ideal for designers and writers to showcase your portfolio, while Products (with built-in WooCommerce integration) is perfect to sell products to your readers.
Price: $89/year or $249/Lifetime Access
Growtheme is focused on turning your visitors into customers by building your email list.
According to this GetResponse Survey, email marketing is still the most effective marketing channel to grow your audience.
With that in mind, Growtheme’s developer, Jascha Brinkmann, created a WordPress theme with all the list-building features included – no need for multiple plugins and separate landing page products.
You can add Feature Boxes, After-Post Opt-ins, Author Byline Opt-ins, Sticky Sidebar Widgets, and more to any post or page.
Because everything is self-contained, you can apply your theme design to all the built-in landing pages, so you maintain a consistent look and feel.
Growtheme includes an Upside Down Homepage, a Welcome Gate, a Basic Squeeze Page, an Opt-in Confirmation Page, and a Thank You Page, with more to be added soon.
Thrive Themes build conversion-focused themes, and Rise is no exception. It’s the ideal blogging theme developed in collaboration with affiliate marketer Zac Johnson.
Rise is a flexible and effective theme that comes with five color styles, extensive admin options, multiple widget areas, and loads of shortcodes to display lead-generating opt-ins.
It includes a Blank Landing Page Template that preserves your site’s overall branding. The distraction-free landing page template removes the sidebar, all footer widgets, and the top navigation elements.
Aside from the blank template, there are also templates for two Lead Generation Pages, a Sales Page, a Download Page, and an Email Confirmation Page.
Themes with landing page templates
In this section, we have a collection of themes that have their own landing page templates.
To start with, here are three themes for the ladies.
Boss Lady is a theme made especially for online women entrepreneurs by fellow entrepreneur Melanie Karlik.
The feminine theme has lots of options for changing colors, fonts, layouts, and header images using the WordPress customizer.
But it also comes packed with a wide variety of lead generation page and landing page templates so that you don’t have to add plugins.
You can configure the landing pages to suit your styling either with or without header and navigation bars, plus the option to choose full-width pages.
The Blank Page is 100% blank so you could use it with a third party page builder if you prefer.
Continuing with the feminine theme from APrettierWeb is Biz Lady. This theme is ideal for online business owners such as coaches, service providers, and freelancers. The theme integrates with the LifterLMS and WooCommerce plugins so you can sell your online courses, services, and products.
Biz Lady has page templates in various shapes and sizes: 750px wide, 1170px wide, and a Full-width page. Then there’s a Page Sidebar, where you choose unique sidebar for pages; a Lead Page; and a Blank Page.
Unlike Boss Lady, all the landing pages include the header and footer.
You can see the theme in action on A Prettier Web.
If you’re a female business coach, then the Hearten theme by Athena will suit you down to the ground.
Hearten was designed for professional female coaches who want to get their online biz up-and-running ASAP.
The elegant, feminine design includes social media buttons to grow your audience, opt-in forms to build your list, and banners to promote your products and services.
You can choose from two built-in Lead Page templates, either with or without the header and footer. Plus you can build fabulous pages without any coding knowledge thanks to the Elementor page builder.
All StudioPress themes include a Landing Page Template – it’s a basic page with nothing on it. This gives you the option of working with the theme or using a page builder plugin to create your landing pages.
StudioPress themes have limited customization options to avoid them getting bloated and hindering performance. The ‘StudioPress Way’ is to add code snippets. But if you prefer using plugins rather than dabbling with code, then you could try using the Genesis Dambuster.
The Genesis Dambuster plugin integrates Genesis with Beaver Builder, so you don’t have to add extra code for full-width pages or posts.
The Monochrome Pro Theme by StudioPress emphasizes the importance of white space and typography. If you’re looking for a no-fuss minimalist design, then this theme is for you.
Monochrome Pro is the epitome of distraction-free, but the Landing Page Template also removes the header and footer to leave you with a blank canvas for your content.
There are also templates for Author, Contact and Pricing pages. And there are the usual StudioPress options for widget areas
Selling products in Monochrome Pro (and other StudioPress Themes) is made easier with the built-in online store that is pre-styled for WooCommerce:
Use Monochrome Pro to communicate your message in a clear, direct manner.
Price: $129.95 (includes Genesis Framework)
Infinity Pro is an elegant and responsive theme designed to position your online brand. There are plenty of customization options, including 13 widget areas, making it one of the most flexible themes from StudioPress.
Aside from the standard Landing Page template there are also templates for Author, Contact, and Lead Capture pages.
Infinity Pro also includes a Protected Content page that you can use for restricted membership areas on your site:
Price: $129.95 (includes Genesis Framework)
The Parallax Pro theme is designed to tell a story. The theme includes five homepage widget areas that you can customize to fit around your brand message.
Parallax Pro keeps your content flowing seamlessly as readers scroll from section to section down the page. As they reach the end of your story there’s a CTA (Call To Action) to prompt their next step:
Parallax Pro makes it easy to convert visitors into fans.
As you’d expect, the Landing Page template is plain and simple:
Elsewhere, this minimal black and white theme comes with your choice of accent color (blue, green, orange, pink or red) for content boxes.
Price: $99.95 (includes Genesis Framework)
Showcase Pro is designed to exhibit your best content and images with maximum impact in a clean, bright style.
It comes with three homepage and four footer widget areas so you can display more information about you and your business.
There are templates for a Landing Page, an About Page, and a Pricing Table:
All in all, it’s the perfect design to showcase and sell your products and services.
Price: $129.95 (includes Genesis Framework)
Aspire Pro is a popular StudioPress third-party theme designed by Appfinite. You can build your site with some customizable homepage and footer widget areas.
There is a selection of pre-made page templates included with the theme: Default, Archives, Categories, and Blog.
One significant difference is that Aspire Pro uses a wider Landing Page template (1200px vs 800px) compared to the other StudioPress themes but still retains a simple style.
Aspire Pro also includes a Portfolio Page template so that you can link to your published content elsewhere on the web:
If you’re serious about your business, then the Aspire Pro theme is the way to go.
Price: $99.95 (includes Genesis Framework)
Agent Focused Pro
Contrary to popular belief, this is not a theme for the intelligence agencies.
Agent Focused Pro is a premium WordPress theme designed for both real estate professionals and their clients.
It’s perfect for showing off your personality, your brand, and your real estate listings. The homepage includes a search bar right under the featured image, so your clients can narrow their property selection.
In addition to the standard page templates, Agent Focused Pro has a collection of Real Estate pages: Featured Listings, Single Listing, Communities, Single community, and Community Type:
Put yourself and your properties on the market with the Agent Focused Pro theme.
Price: $99.95 (includes Genesis Framework)
Multi-purpose themes need to be handled with care. Sometimes they are overkill.
What do we mean by that?
Well, for starters, they usually have so many options that there’s a steep learning curve. Plus most features aren’t used and it can impact page loading times.
In contrast, a more lightweight theme like those from StudioPress are faster and easier to use.
The other consideration is theme lock-in.
Many of these multi-purpose themes have built-in page builders, which is great for designing landing pages quickly, but not so good when you decide to change your theme in the future. Most of them leave a trail of shortcodes behind.
Again, the alternative option is to use a more lightweight theme with an external page builder plugin like Beaver Builder, Elementor or Thrive Content Builder.
So that’s the issue with multi-purpose themes being overkill. They’re great in some respects, but they’re built with the aim of pleasing as many people as possible, which can have drawbacks.
Enough said. Let’s take a look at some multi-purpose themes.
Leadinjection is a WordPress landing page theme designed for professional marketers, business owners, and affiliates to launch landing pages within minutes.
There are several pre-made landing page templates for Insurance, SEO Service, eBook, Online Course, Application, Conference, and Medical, with more coming soon:
The theme also comes with the Visual Composer drag-and-drop page builder plugin, plus the leadModal plugin for capturing leads.
Inbound is a conversion-focused landing page theme for WordPress.
It features a drag-and-drop visual page builder that lets you design pages without any coding skills. Plus there are no fixed layouts or column sizes so you can create any design you want.
Inbound comes with a growing collection of pre-made landing page templates. For instance, there are templates for running an SEO Agency or selling your eBooks or Apps. Plus you can use multiple landing page designs on a single site.
X | The Theme
X-Theme from Themeco is billed as The Ultimate WordPress Theme. That’s some claim, but it’s certainly packed with eXtra features.
For starters, X-Theme includes four unique designs inside one WordPress theme that are called “Stacks.” They’re like themes within a theme:
- Integrity works well for creatives and professionals.
- Renew showcases your content in a clear, concise manner.
- Icon offers a modern and minimal design.
- Ethos is specifically for magazine and newspaper sites.
X-Theme has also developed entire demo sites in different niches. For instance, they have Church, Band, Wedding, Agency, and Food Truck. These fully-designed sites come complete with all pages, images, and text content to get you started.
- Choose your Stack, pick your Demo, and you’re good to go:
Of course, you don’t have to use a Demo site.
X-Theme has numerous blank page templates so you can choose what combination you want when creating different landing pages. For example:
- Header, Footer;
- Header, No Footer;
- No Header, No Footer.
To help create your pages, X-Theme includes a couple of page builder plugins. You can choose between Cornerstone, a 100% front-end page builder, or Visual Composer.
X-Theme also comes with dozens of premium plugins at no extra charge, including Snippet (Schema Tool), Typekit Integration, and Convert Plug.
Marketing Pro is a multi-purpose WordPress theme designed specifically for digital marketers, SEO experts and business owners.
The theme comes with nine high-converting ready-made templates:
The theme also includes the drag-and-drop page builder plugin Visual Composer to help you create your site.
There’s a flexible landing page layout to get you started, plus there are four opt-in designs to boost your conversions: Hero, Shortcode, Sidebar Widget, and After Blog Post.
Digital Agency is a multi-purpose WordPress theme built on the Bootstrap 3 Framework.
There are three unique demo homepage variations to choose from, all geared towards SEO and Marketing Agencies.
The theme is easy to use and customize, whether you’re a WordPress pro or a beginner. It includes the drag-and-drop Visual Composer page builder plugin, so you won’t need any coding skills.
Digital Agency comes with a selection of pre-made page templates so you can create pages like About, Services, and FAQ. Install the template, change the dummy content, and you’re done.
The theme also has some page layouts for Case Studies and Portfolio pages. These can be configured with 2, 3, or 4 columns.
Stratus is a flexible WordPress theme, designed specifically for App and SaaS companies. It’s also suitable for Startups and Product Development Companies who want to showcase their products and services
Pages are easy to design with the built-in page builder. You choose from 20 different types of Content Blocks to create your page layout. For example:
- Brands – to create a row of logos:
- Call to Action – to add a call to action statement with button:
Once you’ve created your content, you can choose the look and feel of your pages with a boxed or a full layout effect:
Leadx is a responsive Landing Page and Lead Marketing theme for WordPress.
You can use Leadx to build a Product Landing Page or a Service Landing Page within minutes.
And it also works fine for medical, insurance, software, app, startup, travel, marketing, and agency Landing Pages too.
Leadx has created a number of demo landing pages for the different businesses:
You also get some pre-designed lead generation forms that integrate with the Contact Form 7 and Gravity Form plugins. You can gather orders and subscribers straight away.
The Leadx theme, like many of the other themes, is powered by Visual Composer. And, to make it even more powerful, Leadx have added some custom features and shortcodes.
Urip is a multi-purpose WordPress Landing Page theme with a modern, clean, and professional design that works for many businesses.
The developers, Ninetheme, have created five demo layouts:
- Hero Subscribe – above the fold form that integrates with MailChimp
- Hero Form – a modern, eye-catching opt-in form
- Portfolio – to showcase your portfolio
- App – perfect for promoting your apps
- Event – to promote your event or conference
Each layout has different features that you can pick and customize for your own custom design. Again, Visual Composer is included with the theme to help you create your pages.
LESS is a flexible multi-purpose WordPress theme that’s suitable for Creative, Corporate, Agency, Business, and Freelancer sites.
The theme includes demo layouts for 30+ homepages and 150+ inner pages covering niches such as Finance, Law, Construction, Architecture, Restaurant, Cleaning, Fashion, Blog, Spa, Organic Food, Fitness, Hair Salon, Medical, Equestrian, and Press.
LESS is easily customized with the ever popular drag-and-drop page builder, Visual Composer. Plus you can tweak typography and layouts for a responsive design that will display on all devices.
LESS is MORE when it comes to multi-purpose business themes:
Coming soon landing page themes
A Coming Soon Page is a great example of a landing page. Sometimes we’re not quite ready to reveal our new product or service. But you can still get visitors to take action by joining the waiting list or following you on social media for updates.
Here’s a couple of landing page themes that can help.
Landing does exactly what it says on the label – it’s a WordPress theme from Themify for making landing pages.
The theme comes with 25+ pre-made landing page layouts, including a Coming Soon Page:
Other pre-made layouts include landing pages for agencies, apps, events, ebook, products, weddings, portfolios, shops, and marketers.
Designing a landing page is fast and easy with the pre-designed layouts. You only have to
load your chosen layout, edit the text and images, and you’re done.
But with Themify’s drag-and-drop builder, you can design any landing page you like. Similar to the Divi Builder you can build pages in the backend or frontend. You can see your design changes with the Live Preview feature.
Builder Addons are the modules that extend the Themify Builder. For instance, the Coming Soon Page uses the Contact Addon. They can be purchased individually or as a bundle.
Price: $49 or $79 for Themify Club
We all need to carry out maintenance on our websites from time to time; e.g. updating themes and plugins, or working on a new homepage design.
Rather than showing the standard “Temporarily unavailable due to maintenance” message, CMP Fifty lets you setup and display a custom landing page for your website visitors.
There are two halves to the landing page.
On one-half, you can add your message plus options for visitors to connect via social media and/or subscribe for updates.
On the other half, you can use images and photos from your own library or Unsplash that rotate on the slider.
When you’ve completed your work, you can reveal your updated site manually or via a timer.
In this final section, we’ve rounded up five free themes from the WordPress Directory that are perfect for landing pages.
Zerif Lite is a responsive one-page WordPress theme that’s clean, modern, flat and minimal.
It’s perfect for both business and personal sites.
Use the content blocks to build your landing page and showcase your team, products, clients, about info, testimonials, latest posts from the blog, contact form, plus additional calls to action.
You can create memorable pages with the smooth parallax effect. And you can add smooth animations with the built-in content slider, too.
Zerif Lite is compatible with WooCommerce, so you can build a front page for your store in minutes.
OnePress is a creative and flexible one-page WordPress theme from FameThemes.
The elegant theme works well for businesses, freelancers, and digital agencies. It’s excellent for gallery portfolios and product showcases:
Like Zerif Lite, you build your landing page using content blocks. You can have sections for your Team, Services, Blog, Contact, etc.
And it’s compatible with the latest version of WooCommerce, so you can build your storefront.
Bento is a free multi-purpose WordPress theme suitable for a broad range of projects.
For a free theme, it oozes premium quality design and features. It’s mobile-friendly, retina-ready, optimized for speed, and implements SEO (search engine optimization) best practices.
Some smaller features include native infinite scroll, fixed menu options, and specific settings for customizing the look of each page.
Bento also comes with a link to install a free visual content builder, which allows you to create professional layouts without any coding knowledge.
You can divide your content into rows and columns as required. Then add blocks – from simple text to image sliders, maps, videos and action buttons, as well as sidebar widgets – to build your pages.
Bento also includes a single-page layout so you can create a section-based landing page.
Optimizer is an easy-to-customize multi-purpose WordPress theme.
It’s suitable for many types of website – small business, portfolio, photography, corporate, personal, eCommerce, and even single landing pages.
You can create your pages live without touching any code. Use the drag-and-drop widgets to add a text block, video block, slider, call to action, maps and more with a few clicks.
The theme comes with a choice of site layout: full-width or boxed. Other design options include an image slider, logo upload, 600+ Fonts, theme options, custom CSS field and color options.
Optimizer is retina ready, translation ready, and WooCommerce-ready. Plus it’s optimized for search engines and mobile devices.
ResponsiveBoat is a free responsive WordPress theme with a friendly and colorful design. It’s actually a child theme of Zerif Lite.
The theme is suitable for web agencies, digital studios, product showcases, and business portfolios.
ResponsiveBoat works as a one-page theme, and you can slide smoothly through the sections with the beautiful parallax effect.
It also comes with a full-screen layout and a full-width homepage header, plus it integrates
Overall, ResponsiveBoat has a modern and interactive appearance.
Over to you
Now it’s your turn.
Which WordPress landing page theme are you going to use? Do you like our top picks or do you prefer the multi-purpose themes? Perhaps one of the free themes is for you?
Whatever you decide, make sure you choose a WordPress Landing Page Theme so your visitors take action.