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10 Best WordPress List Building Plugins (2016 Edition): Email List Growth Made Easy

Best WordPress List Building Plugins

Note: this post has been updated and completely rewritten as of 29/07/2016.

Here’s the deal:

You need to build an email list.

The larger and more engaged your email list is – the faster your website will grow, and the more money you’ll make.

But, the old solutions of just using any old opt-in form that came with our email provider aren’t enough.

We need to deploy opt-in forms in more locations on our websites, use page level targeting, add content upgrades, trigger forms based on user behavior, run split tests to boost conversions and leverage other cutting-edge tactics.

Here’s the good news:

All of this (and more) is possible with the WordPress list building plugins I’m about to show you.

I’ve tested countless plugins over the years and spent plenty of cash. I’ve found hidden gems, and I’ve wasted money on tools that faded into obscurity. In this post, I’ll share what I’ve learned.

My goal is to help you find the perfect list building plugin. A plugin that’ll do what you need it to do now, and will do what you’ll need it to do as your site continues to grow. So you can sit back and watch your email list grow like wildfire.

First I’ll run through the list of plugins, then I’ll show you a comparison where we look at which plugins fit into certain scenarios best (if you’re pushed for time, click here to scroll to the comparison section).

Let’s dive in:

Top list building plugins for WordPress

Thrive Leads – Top Pick

List Building Made Easy With The Thrive Leads WordPress Plugin

Thrive Leads is without a doubt, the most impressive list building plugin on the market right now (it powers the opt-in forms here on Blogging Wizard).

The plugin comes with every feature you’ll need to rapidly grow your list of email subscribers.

You get the ability to add a variety of opt-in form types covering everything from popovers and scroll boxes.

Each opt-in form type has a great selection of templates and you can use the drag & drop editor to customize them to look exactly how you want them to.

You can create as many opt-in forms as you like and select which pages/categories/tags you’d like to display them on.

Thrive Leads handles split testing in a unique way. Instead of just being able to split test forms against each other, you can split test different opt-in form types against each other.

For example, will a ribbon or a scroll box convert best? You can find out. You can also run split tests to find out which type of form triggers convert best.

Reporting is insightful and comprehensive. You get a general snapshot overview of your progress, but you can then dig into a variety of reports. I particularly like the “content marketing report” which shows me which posts/pages are converting best.

Latest features and updates:

  • Smart Links – This feature allows you to show a different call to action to your existing subscribers. Now they’ve signed up; you could display a link to a product or something else.
  • Digital Asset Delivery – Have you ever wanted an easy way to send your new subscribers a PDF or free download for signing up? Thrive Leads will do that too!
  • Content upgrade templates – The content upgrade strategy will deliver impressive conversions. Thrive Leads has their own set of templates that make them easy to setup.
  • Content locking – If you want to hide premium content behind an opt-in form, you can now do this in Thrive Leads too.


  • 50 + Opt-in form templates.
  • Drag and drop editor makes for easy form customization.
  • Add opt-in forms to key locations on your blog.
  • Various popover triggers such as Exit Intent.
  • Advanced opt-in form targeting options.
  • Advanced split testing functionality.
  • Actionable reporting/statistics.
  • Supports any email provider that uses HTML forms.
  • API integrations for all popular email providers (they add new ones every so often).
  • Supports 2 step opt-in forms.
  • Supports shortcode placement.
  • Supports multiple form fields, radio forms, check boxes and drop downs.

Price: $67 (includes one year of support and lifetime updates – awesome!).

Get Thrive Leads Read Review


Deploy Opt-in Forms With Bloom By Elegant Themes

Bloom is a full-featured opt-in plugin from the team at Elegant Themes.

You can use this plugin to add various opt-in form types such as popovers, fly-ins, below post, inline and widgets.

You can also use it as a content locking plugin, where your readers can enter their email address into a form within your content, to reveal premium content such as a free download.

You don’t get a visual editor like you do with Thrive Leads, it’s more of a list of settings to work through – you can then use the preview button and the form will appear on the screen.

Bloom doesn’t have the exit intent trigger, but it does have plenty of other triggers for popovers/fly-in forms.

I particularly like that you can choose to trigger popovers after inactivity and after a comment – these types of triggers are rarely found in other plugins.

There are a lot of templates to choose from, but a lot of them aren’t unique designs, they just have different colors. Still, there are plenty for you to get started with and they look great.


  • Multiple opt-in form types – popover, fly-in, below post, inline, locked content and widget.
  • Multiple form triggers for popovers/fly-ins – time delay, activity, after comment, % scroll, on click and more.
  • Large number of integrations with email providers (including custom HTML for any not integrated via API).
  • Large selection of templates.
  • Page level targeting.
  • Content locking feature.
  • Import/export plugin features.
  • Basic reporting functionality.

Price: $89/year (membership includes access to a social sharing plugin, lots of themes and more)

Get Bloom


Manage Multiple Opt-in Forms From A Central Location With OptinMonster

OptinMonster started it’s life as a WordPress plugin, and is now a cloud-based app.

This means that all your opt-in forms will be managed from a central location – giving you a great over view.

You can edit forms, deploy new ones, start split tests and monitor your progress, all from within the app.

This is great if you run multiple WordPress sites, you can focus on improving conversions without diving into a bunch of different sites.

And the added benefit is that you can now use OptinMonster on any HTML based website, not just WordPress.

The guys behind this plugin really know what they are doing – Syed Balkhi (founder of WP Beginner) and Thomas Griffin (creator of the Soliloquy slider plugin) have put together a great list building platform.

A large range of opt-in form types are supported and you can do basic customization from within an easy-to-use editor.

Latest features and updates:

  • Yes/no feature – Instead of displaying an opt-in form, you can display yes/no style buttons. You can choose to link the yes button to a landing page or an opt-in form.
  • Advanced display rules – These are what allow you to choose when and how to display your opt-in forms. You can display them globally, when clicked on a link or even based on whether someone opts into a campaign or not. This just scratches the surface, a lot of complex automation is possible thanks to these display rules.
  • Content locking – Great news, you can now use OptinMonster as a content locker. Whereby you hide premium content behind an opt-in form, it’s then revealed once someone enters their email address.
  • Dynamic text replacement – This allows you to personalize opt-in forms based on certain variables such as URL queries and cookies. Not so straight forward to implement if you’re a beginner, but VERY powerful.


  • Multiple opt-in form types including; popover, slide-in, sidebar, after post, canvas, mobile only popover and footer (only popover included on basic plan).
  • Great selection of templates.
  • Exit intent feature.
  • Easy to customize.
  • Supports multiple email marketing platforms and autoresponders.
  • Ability to add custom CSS.
  • Support for shortcode placement.
  • Page level targeting.
  • A/B split testing.

Price: Starts from $9/month with additional plans to unlock more features

Get OptinMonster Read Review

Popup Domination

Create High Converting Popups With Popup Domination

Popup Domination supports just one type of opt-in form – popovers (or popups).

But, that being said it does the job incredibly well.

The great thing about this plugin is that you can either install it as a WordPress plugin, or install to any website with the standalone version.

With this plugin you will get one year of support but unlimited updates.

Note: themes aren’t mobile responsive.


  • 24 design templates.
  • Comes as WordPress plugin or standalone software.
  • Easy customization.
  • Supports all major email marketing platforms.
  • Built in analytics.
  • A/B split testing.
  • Forced subscription to protect content.
  • Page level targeting.
  • Exit intent.

Price: $47

Get Popup Domination

Thrive Landing Pages

Create Landing Pages To Get More Subscribers With Thrive Landing Pages

Thrive Landing Pages is an impressive plugin – it makes it easy for you to create high converting landing pages, without any of the hassle.

You can use it to create course pages, webinar pages, opt-in form pages, sales pages and anything else you can think of.

You get a full drag & drop page builder so you can customize your pages to your hearts content.

What I love about this plugin is how the templates are designed.

With most of these sorts of tools, you tend to get beautiful landing page templates all designed in isolation – so when you come to create a sales funnel and you want a thank you page, confirmation page and an opt-in form page, they all look different.

Thrive has done this right – they design most of their templates in sets so they fit together and make sense for people going through your funnel. And they’re themed, so there are a few specific sets that are designed for podcasters, course creators, webinar hosts and more.

And while there will be a learning curve as you get used to the editor, its lightweight and doesn’t feel clunky.

Finally, you should know that Thrive Landing Pages is developed by the same team behind Thrive Leads – this means both plugins are designed to integrate well together. For example, inside your landing pages, you can add Thrive Leads opt-in forms to take advantage of its reporting/testing features.

Thrive Template Cloud:

The plugin comes pre-loaded with a large selection of templates, but now you also get the option to download extra ones free of charge.

Aside from a new template set, they’ve included templates designed specifically for local businesses operating in sectors such as; beauty, automotive, construction, finance, real estate, food and medical.


  • 150+ templates, most of which are designed in sets for consistent branding.
  • Plenty of conversion focused elements – buttons, forms etc.
  • Integrations for all popular email providers & custom HTML for any that aren’t supported.
  • Create custom page layouts inside your theme.
  • Undo and redo functionality.
  • 2 step opt-in forms.
  • Drag & drop page builder.
  • Mobile responsive templates.
  • Import/export functionality.

Price: $67+

Get Thrive Landing Pages


Create, Test And Monitor Landing Pages With LeadPages

Let me start off by saying that while LeadPages comes with a WordPress plugin, you are getting an entire platform from which to build your list.

The plugin is just part of it.

LeadPages will help you grow your list by doing the following:

  • Allowing you to create high converting landing pages within minutes.
  • Create your own 2-step opt-ins with LeadBoxes. These allow you to turn any link on any website into a link that displays a popover when clicked (can increase conversion rates by 30%).
  • Generate a ‘LeadLink’ which allows subscribers to join your list, sub-list or subscribe to a webinar with a single click.

Due to LeadPages being a platform, you can create landing pages to build your list, without them being hosted on your blog at all. So, if you need a temporary landing page for an event that doesn’t need to be on your blog – it doesn’t have to be.

And you can manage landing pages across multiple domains from a single dashboard.

Latest features and updates:

By far, the most significant update to LeadPages has been their drag & drop builder.

Their standard page builder was fairly limited – if the template had one box for a video, you couldn’t turn it into a text box, or add a button below it.

But now, you can customize your landing pages to get the exact layout you want.


  • 70+ Landing page templates (sortable by conversion rate).
  • Unlimited landing pages.
  • Unlimited domains.
  • Unlimited traffic.
  • Mobile responsive templates.
  • Built-in split testing.
  • Built-in analytics.
  • LeadBoxes.
  • LeadLinks.
  • WordPress plugin.
  • Complete hosting of your landing pages.
  • Digital asset delivery.
  • Supports all major mailing list providers.
  • Incredible support.

Price: $37/month+

Get LeadPages

OptimizePress 2.0

Create Landing Pages And Membership Sites With OptimizePress

We previously talked a bit about how LeadPages can help you create high converting landing pages.

OptimizePress is a solid alternative – it’s a plugin rather than a platform so everything is controlled from your site.

This plugin has a drag and drop page editor that allows you to customize your landing pages and make them look exactly how you want them to.

With Optimize Press you have full control over your content and an impressive array of features.

I love how the editor works in terms of functionality and the number of elements you can add to pages, but despite the plugin making a lot of improvements – the editor still feels a little clunky.


  • Over 30 themes to choose from.
  • Over 40 page elements to utilize.
  • Comes with theme and plugin versions.
  • Comes with a membership plugin (could save you $100-$300).
  • Create sales pages.
  • Create landing pages.
  • Create launch funnels.
  • Create membership portals.
  • Mobile optimized.
  • Overlay optimizer (2 step opt-in).
  • Works with all email marketing platforms.
  • Works with major membership systems like Wishlist, DAP, MemberMouse etc.

Price: $97

Get OptimizePress Read Review

Plugmatter – Feature Box

Add A Feature Box With Plugmatter's Feature Box Plugin For WordPress

Feature Boxes are an incredible way to build your list.

Plenty of list building experts all over the web have cited that they get incredible conversions when using these.

The problem has always been that there was never a decent plugin for adding them.

Then along came the Feature Box plugin from Plugmatter.

This plugin provides a straight forward way to add feature boxes, and comes loaded with other features such as split testing.

You will need to change some coding on your website, as certain theme frameworks handle headers a little differently. But, you get step-by-step documentation to help you along the way.


  • A/B split testing.
  • Page level targeting.
  • Target returning users.
  • 6+ premium templates.
  • Support for multiple email providers.
  • Ability to turn off for existing subscribers.

Price: $37

Get Feature Box Read Review

Optin Panda

Setup Content Locking In WordPress With Optin Panda

Optin Panda is designed specifically as a content locking plugin.

This means you can add an opt-in form to your content, and when someone subscribes, they’ll be able to view the content that’s hidden behind it.

You have the option to allow your readers to access the premium content by signing into a social network instead of entering their email list.

You can integrate with a variety of email providers, but leads are saved directly to WordPress for you to export.

Optin Panda also gives you the option to cut the locked content from a pages source code – this means that the locker can’t be bypassed if someone views the source code.


  • 3 different design styles for content lockers.
  • Supports most popular email providers.
  • Saves leads in WordPress so you can export and import into another email provider at any time.
  • Subscribe via social networks option.
  • Content inside the locker can be hidden entirely or blurred out.
  • Customize how the locker behaves – add a close icon, timer interval, cut locked content from source code etc.
  • Unlimited custom fields.
  • Built-in reporting.

Price: $17

Get Optin Panda

WP Subscribe

Add Opt-in Form Widgets In WordPress With WP Subscribe

WP Subscribe is a lightweight opt-in form plugin for WordPress.

It’s free, and designed to be as simple as possible.

Just install & activate, then head to your widgets page and add the widget to whichever widget area you like.

Then enter your details for one of the email providers – currently MailChimp, AWeber and Feedburner are supported.

You can then customize the text used in the opt-in form by clicking the “Labels” option.

On the downside, you don’t get the option to customize color, so you’d have to dig into CSS for that. But, it provides an easy (and free) way to get a basic opt-in form loaded on your site.

Alternatively, you can upgrade to the pro version for $27. This will give you the ability to change colors, add exit intent popovers and more.


  • Customizable text.
  • Can be added to multiple widget areas.
  • Supports MailChimp, AWeber and Feedburner.
  • Mobile responsive.
  • Color customization (Pro only).
  • Support for GetResponse (Pro only).
  • Shortcode placement (Pro only).
  • Display popovers using triggers such as exit intent (Pro only).
  • Page level targeting (Pro only).

Price: Free (unlock more features with pro version for $27)

Get WP Subscribe Get WP Subscribe Pro

The reality about email marketing plugins

I’ve tested countless mailing list plugins.

And that includes the free ones.

There are some lessons that I have learned the hard way.

  • Most free list building plugins cost more in the long run – some require you to purchase add-ons that push the cost above a premium plugin, they lack important features or provide little to no support. All meaning that you end up wasting time and money when you didn’t have to.
  • Customization options are important – this is more of a personal preference.
  • Using a different plugin for each type of opt-in form you want to add (e.g. popovers, sidebar widgets etc) limits the amount of data you have available to make decisions. And it can over complicate an otherwise straight forward setup.

How to pick the perfect list building plugin for you

Depending on your specific needs, certain mailing list plugins may be more suitable than others.

It’s important to understand exactly what you want to accomplish.

Not only that, but it’s worth considering what you might need in the future – it’s easy to just throw any email plugin on your site when you first get started, but chances are you’ll need something more heavy duty in the near future.

… And switching over means you’ll lose historical data, as well as cost you more time in the long run.

Below I’ve put together a series of scenarios where certain plugins will be more favorable than others.

My aim is to provide a comparison based around what your objectives may be.

Let’s take a look:

The complete list building combo

We need to be able to add opt-in forms to a variety of locations on our websites, and we need to be able to deploy landing pages.

Thrive Leads is my go-to email list plugin right now. And there are a few reasons why; best feature set, value for money and regular updates. It has everything we need.

Thrive Landing Pages allows me to create all sorts of landing pages and customize them how I want. The templates are designed in sets so they match from a design stand point, so that you can create sales funnels that don’t feel disjointed.

Since this plugin comes with Thrive’s Content Builder – I can create custom page layouts within the confines of my theme.

The best part is that these two plugins are designed to work together without conflicting, and doing so opens up additional features (such as using Thrive Leads forms inside landing pages).

It’s true, I also use LeadPages when I need to roll out landing pages quickly (and I’m not too worried about design consistency), but it’s expensive, so you have to be able to justify the cost.

Want the most value for money? Try one of these:

Considering the impressive amount of features, you get with Thrive Leads – you definitely get value for money.

But, the best value comes from their membership plan. You get access to Thrive Leads, Thrive Landing Pages, a few other plugins and all of their themes. Membership pricing starts from $19/month (paid annually) – click here to learn more.

Another great option to give you plenty of bang for your buck is Bloom.

It’s $89/year (or $249 one-time fee) but you don’t just get that one plugin.

You also get access to a page builder plugin, social sharing plugin and a boat load of themes including Divi, Elegant Theme’s flagship theme. Learn more.

Want to use the content upgrade strategy? Use one of these:

The idea is that you add a call to action within your content – when a link is clicked, a popover appears so readers can sign up to receive a post-specific bonus such as a free guide. They don’t have to be unique for each post you publish, you can create several guides, then add content upgrades to relevant posts (I break mine into categories).

OptinMonster and LeadPages have this capability, but I particularly like how easy it is to do with Thrive Leads. They have content upgrade style templates, so you just create a two-step form and add the shortcode to your post. No messing around.

What about creating landing pages such as squeeze pages, webinar pages etc.?

LeadPages is great if you’re running campaigns across multiple domains – you can upload pages to any of your sites or use a LeadPages URL if you prefer. Their page builder (and their new drag & drop builder) are both straight forward to use.

LeadPages is a SaaS app so comes in at a higher price point, although you can definitely justify its cost if you have a good sales funnel.

Another great feature of LeadPages is split testing which is critical if you want to improve conversions.

Then there’s OptimizePress – it’s a landing page creation power house that comes with a basic membership plugin. But, the editor, while feature packed, feels clunky and on the slow side.

Thrive Landing Pages is my favorite here as it comes with templates designed in sets. The editor is fast, and high levels of customization are possible.

What about cutting edge features?

Bloom has a few triggers that are particularly unique – for example, you can trigger popovers to appear after someone has been inactive for a while, after a comment or after a purchase.

Thrive Leads has some seriously stand-out features. You get digital asset delivery and content upgrade templates. But the most ground-breaking feature has got to be “smart links” – this allows you to display different offers to your existing subscribers.

Now, what if you’re looking for extremely advanced automation capabilities? OptinMonster is a good contender here because of it’s display rules. You can display a popover based on how someone interacted with a particular campaign.

These features go so deep that you can also decide which forms appear when a visitor has a specific cookie stored in their browser.

Will you need to manage opt-in forms across multiple sites?

If you manage a lot of different websites, it can help to have a central platform to manage, deploy, test and monitor your opt-in forms from.

LeadPages is a solid option here. You get the landing page functionality, split testing and a few other features. One of them is called “LeadBoxes” – you can use these to deploy exit intent (or timed) popovers. If you require sidebar opt-in forms you could use images that trigger a LeadBox to open when clicked.

OptinMonster is the other option here, it doesn’t have the landing page functionality but it covers a wide selection of opt-in form types and has an impressive set of display rules.

Want a quick (and free) plugin for adding an opt-in form to your sidebar?

WP Subscribe is a great option but only supports AWeber, MailChimp and Feedburner.

There’s a pro version of the plugin that adds GetResponse integration, color customization, popovers and a few other features.

Your chance to get more email subscribers starts here

With the mailing list plugins listed above, you will be able to make it incredibly easy for your readers to subscribe to your list.

Not only that, but you’ll be able to take advantage of cutting-edge features and strategies that will massively increase your email sign up conversions.

So now, it’s time to get started – pick out a plugin and start building your email list like wildfire

You will be glad you did.


Disclosure: This post contains affiliate links. This means I might receive a commission if you make a purchase. My opinions are my own and I only recommend plugins that I believe will genuinely help you.

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About Adam Connell

Adam used to run a team of marketers. Now he shares what he’s learned about growing blogs and businesses here on Blogging Wizard. He’s a fan of Firefly and Chinese takeaways. Click here to join the Blogging Wizard newsletter; you’ll get our best content & 15+ guides to grow your blog like magic.

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  • New Dominie

    I did not see anything about list maintenance, allowing subscribers to change their email address and or to unsubscribe,

    • Thanks for your comment, I left this out because it is generally outside of the scope of most mailing list plugins and is usually part of the auto responder service that you choose to use.

      For example, every email that’s sent from an auto responder/mailing list provider will have an unsubscribe or ‘manage subscription’ link at the bottom.

  • Dustin LindenSmith

    Hi there,

    I’m looking for a list manager to use within my existing user/subscriber base of my WP site, but everything mentioned here seems to be driven by the signing up of non-registered users who simply visit the site, but don’t register as users. Do you have any advice on this point? Is there a basic functionality within WP itself for that?

    • Hi Dustin,

      There are systems that do this, an example would be:

      It’s not something I’ve used but does have some good functionality.

      I personally try to avoid using WordPress to send emails to my list through my web server because I’ve had deliverability issues in the past, also some web hosts limit the number of emails you can send in an hour.

      Depending on how many users you have, the plugin I mentioned may just do the trick.

  • Career Sidekick

    I want to use Subscribe2 on my blog but the sidebar widget doesn’t seem to be working properly. hmm

    • I’ve used Subscribe2 on a number of blogs in the past without any issues. I’d suggest posting more details of your issue in the WordPress forums or contacting the developers directly.

  • Nick

    Hi. I have Hybrid-Connect, but an intrigued by Optinmonster. Would you say that if you have Hybrid-Connect you do not need OptinMonster? In other words, it seems Optinmonster is an alternative to H-C. Does it offer any additional features that are not basically covered by H-C (other than “exit intent”).

    • Thanks for your comment Nick.

      I still consider Hybrid Connect a more complete mailing list plugin, although there are a few opt-in form types that it doesn’t do.

      For example, the footer and slide in optin form types – OptinMonster supports these but Hybrid Connect doesn’t.

      Although OptinMonster doesn’t support opt-in forms in sidebar widgets and a few other optins that Hybrid Connect does.

      If you are looking for just a pop over plugin then I would say go with OptinMonster – one thing that I love about it is that you can just install the popover module and it will help minimise the additional server resources that running the plugin will require.

      Hybrid Connect requires installing the full plugin even if you only need to use the popover functionality.

      OptinMonster hasn’t been on the market as long and it was a while since I reviewed Hybrid Connect so when I have some time I’ll put together more of a comprehensive comparison between the two.

      Of course, like you mentioned the other benefit is exit intent which shows some great potential.


  • Nice post Adam and good advices but about Hybrid Connect, it works only on wordpress platform not on a standalone installation 🙁 Don’t understand why? A so powerful plugin and no way to use it on our own website!

    • Thanks for the kind words and taking the time to comment.

      In fact, the majority of plugins available for WordPress just aren’t available as stand alone scripts.

      I’ve only ever found a handful of plugins that are.

      I’d imagine part of this is because there is so much demand for WordPress plugins as opposed to other CMS and websites built without the use of a CMS.

      I would recommend that you contact Shane and the team that created the plugin, they may have an alternative for you.

      • Thanx Adam for the idea 😉 Once again: nice job for your post, very helpful. Bravo!

        • No problem Thierry – as they say ‘if you don’t ask, you don’t get’.

          Speak soon,

  • Nice list I use hybrid connect as well but I am really liking number #3 the plugmatter feature box I will definitely have to check this one out.

    • Thanks for your comment Jason.

      Plugmatter is quite an interesting plugin, it makes it very easy to add opt-in forms below the navigation section. A feature I’ve not found in many plugins.

  • Joe Vennare

    Adam, what pluggin are you using at the bottom of your posts?

    • Joe, it’s a plugin called Convert Press.

      It’s one that I’ve been testing recently. It’s a monthly subscription type thing so the support is great but I had a lot of issues getting this plugin working as it should.

      Because of that it’s not something I can recommend at all right now.

      I see a big future for the plugin but the fact that I had to take a ‘list’ of problems to their support team raises alarm bells that the plugin just isn’t ready.

  • Thanks for the post Adam, I have a quick question. I am having trouble finding a plugin that will manage the queue output of ~1000 user emails. I don’t particularly want to signup for any external provider. Do you have any suggestions?

    • My pleasure.

      I haven’t found a good one, but it’s not something that I’ve spent too much time on because there’s always potential for these things to misfire and get your server IP blacklisted.

      It will also mean additional resources required through WordPress and your server which could impact your users.

      There is something called PHP List which could definitely work for you – it was what I was originally going to use before signing up for a provider.

      The learning curve and time to set this up ended up making paying for an external provider a better option for me.

      That being said, PHP List can cope with huge mailing lists.

      Hope this helps,

  • Alkra Yumbrea

    Thanks Adam this helped alot.

    • My pleasure, Alkra – glad this post has helped you.

  • A few months ago I invested in leadpages and I like it. As far as integrating it to my blog, well, that’s a conversation for me and my webmaster. Thanks for the reminder. I use it standalone for now.

    • Thanks for your comment, Patricia. Glad you’re liking LeadPages! Integrating it should be fairly straight forward 🙂

  • Thanks Adam,

    I’m saving this post for further need. For now I have my eBook offer as an opt-in, but never did I found a post where they listed all these cool opt-in forms pluggins.

    • My pleasure, Sylviane!

      Glad you’ve found this useful and you’re off to a great start already having your eBook ready.

      Have an awesome weekend.

  • “Don’t build on someone else’s real estate.” Boy do I love the straight shooting of this article.

    I can’t say I regret that I invested so much in Facebook, as it served well at the time. And wow have there been some major changes that have me no longer investing there nearly as much. Time to build on our own real estate!

    I feel a little overwhelmed choosing among all these wonderful plugins that you’ve so helpfully summarized here. I do notice that the aweber forms load very slowly so perhaps Optinmonster would be the best bet. I know fellow blogger Yaro Starak uses it and recommends it highly …

    Thanks again.

    • Hi Erika,

      Glad you liked the post!

      It’s good to hear that you’re moving towards building your email list.

      OptinMonster is great, it’s in active development and I use it for a lot of my sites. Great to hear about Yaro using the plugin too 🙂

      Happy to help!

  • Val Strann

    Hi Adam.
    Thanks a lot for very informative review & analysis of plugins.
    It brought me much more useful orientation in the “ocean” of plugins,
    I am not very experienced, so I would like to ask you – where can I find information how I can connect “modern opt-in plugins” with auto-responder (which usually has its own opt-in form)?
    especially I am interesting in GoGVO auto-responder.
    My goal is to receive the lead from opt-in form, create the list and use this list for email campain, which is created in auto-responder.
    Best regards and wishes

    • Hi Val,

      My pleasure.

      Most of the plugins listed above should have tutorials on how to integrate the auto responder (at least for the plugin specific part). For example, with OptinMonster, it’s a case of getting the form code from your auto responder.

      In order to get the form code, you would need a tutorial that is specific to your auto responder, I’m not familiar with GoGVO. if you get in touch with them, they should be able to provide you with a tutorial or explanation of how to integrate this.

      Sorry I can’t be much more help at this point, I have experience with a number of auto responders but GVO isn’t one of them.

      All the best,

  • Joerg

    great Stuff and useful Information, thanks for that!

  • Great list of wordpress email list plugins. Which one is best in this list?

    • Hi Golam, it really depends what you want to accomplish. What’s best to one person isn’t always best to another.

      I recommend checking out the section within the post entitled “How to pick the perfect list building plugin for you” where I’ve written out a few situations and included a plugin that fits best.

  • Hi Roy,

    Apologies for the delay responding to your comment.

    It’s well worth building your list as soon as you can. There’s no better time than now.

    It’s always better if you can monetize it too, but the main thing is having a plan.

    Generation plugin is a new one to me. Very odd actually, I’m sure I saw an identical sales page under a different name. The sales page doesn’t fill me with confidence which makes me reluctant to even try it.

    I can’t comment on how good Generation plugin is but I’ve had a very good experience with OptinMonster.

    SEO is a good thing to learn and it’s important to get first hand experience like you’re doing now.

    There’s not much SEO related stuff in my blogging toolkit but there’s plenty of info that will help you building a following and increasing your traffic!

    All the best,

    • Roy

      Hi Adam,
      Thanks for your response (I know it was a while ago now). I wonder if you wouldn’t mind answering another question. If I purchase Optinmonster I can only afford the basic version which doesn’t include a subscribe sidebar wiget… you think it is important to have or do you think the basic package will still increase my subscribers significantly?
      Many thanks

      • Hi Roy,

        Just adding a popover will help you increase your email subscribers.

        It is best to add opt-in forms to other locations because some people who want to get updates will naturally look for it in your sidebar.

        There are probably free plugins that can help you add opt-in forms in other locations though, although it is nice to have them all in one plugin – it’s not essential.

        OptinMonster does give the option to upgrade at a later date if you get on well with the plugin.

        One thing with noting is that you will get far more subscribers with OptinMonster if you use it for post or category specific popovers (offer something unique for each category you write about).

        All the best,

  • dave

    Thanks for the post. Have you tried pippity? I was ready to go with popup domination but after reading your post I’m leaning toward hybrid connect.

    This may be off topic but I have been thinking about switching from Aweber to GetResponse. I have just started to build an email list into my blog and I wanted to get started with the right program early rather than switch months down the road.

    Any info will be helpful.



    • Hi Dave,

      Sorry about the delay getting back to you.

      I’ve tried the demo of Pippity but I wasn’t really impressed. I’ve seen it on a lot of sites and there’s usually a glitch of some sort.

      I like Hybrid Connect. OptinMonster is good too, more light weight but not as customizable as Hybrid Connect.

      It’s well worth getting started now. GetResponse has a lot more features than AWeber. I wrote a comparison a while back:

      All the best,

  • Tristan Thomas

    For those who care, this site using OptinMonster as of the time of this post.

    • Thanks Tristan. That’s right, currently using OptinMonster. I’ll clarify that in the post above, although there are definitely still things I prefer about Hybrid Connect (e.g. how much easier it is to customize opt-in forms, more templates etc).

  • Adam, thanks a lot for this post – super helpful, and really well researched and articulated. I’ve read a number of articles on the topic recently and yours stands out, so thanks man!

    • My pleasure, Paul. Glad you’ve found it useful. Thanks for the great feedback!

  • Hi Adam,

    Thanks for putting this together.

    I’m currently looking to add a more robust list building plugin to my site.

    Hybrid Connect seems great, but I am concerned about it being less lightweight.

    That said, I plan to use the full gambit of form options.

    Do you know if Hybrid is less lightweight just because it’s not modular? If I were to use all of the OptinMonster options, is it still faster?



    • Hi David,

      Part of Hybrid Connect’s issue is that it isn’t modular, but I think OptinMonster is still faster, even if you use all of the options.


  • Just want to point out that PopUp Domination currently has over 50,000 active installs and offers 24 design templates for the $47 license!

  • Thanks

  • Be sure you get plugins that are mobile responsive. I recently chose Popup Domination but had to request a refund due to their themes not being responsive to mobile devices. I do know that SumoMe (made by app sumo) is responsive, i’m testing that one right now. They don’t have a ‘popup accessible by link’ feature like Popup Domination does, however. I’m still looking for the perfect combo of plugs that do what I really need…

    • Thanks for the heads up, Mike. I’ve made a note in the post about the mobile responsive issue.

      I like what the guys at SumoMe are doing, I tried the notification bar but had some display issues when I last tried it.

      How are you getting on with SumoMe?

      Currently I’m using OptinMonster, they have a mobile optimized version – comes as a separate plugin as it’s modular. I think they do the popup accessible by link feature you mentioned too.


      • I like SumoMe, and have noticed more and more people using it, and they are continuing to add more features.

        But in my quest for a “leadbox” style plugin, I am now testing Popup Ninja and am liking it a lot so far, and they do have a shortcode to click on any image or link and bring up a box. The boxes are very customizable, so i was able to make it fit with my theme, and it is only $20. It’s the feature/value winner for me at the moment.

        • Thanks Mike, great to hear you’ve been getting on well with Popup Ninja. I tried it briefly a while back but I need to take another look at it soon.

  • Tkdas

    Is hybrid connect wordpress specific only

    • Yes, it only works with WordPress. Were you looking for a tool that could be used with a different CMS?

  • Tomasz Z

    Also is worth to mention. This plugin allow user to easily add sign-up forms and sign-up checkboxes to WordPress website and get reports on the sources of registration.

    • Thanks Tomasz, looks like a good plugin but unfortunately only looks to work with Freshmail. Haven’t heard of them until now.

      • Tomasz Z

        Yes – it works only with Freshmail. If you haven’t heard of them you can sign up for a free account. I like that new functions are added quite often. Also they have nice templates with super easy drag & drop editor. I find it rewarding as customer service is helpful.

  • robino

    Hi Adam.

    Great list and super helpful post. I’m looking for a plug-in that lets people provide their mailing address so we can send potential customers a free sample of our product to their door. Do any of these plug-ins offer “opt-in” physical mailing address information?

    • Not too many plugins do this, but there are a few, for example – Popup Domination has a template for multiple form fields and LeadPages supports it too.

      Have you considered just asking for an email address then asking for address details further in your sales funnel?

      Reason I ask is that generally the fewer the amount of fields, the higher your conversions will be.

      • robino

        Thanks Adam. I appreciate the suggestions – both for other plugins and for improving conversion.

        I was weighing the benefit of asking for the mailing address up front (to get the free goods sent to them) or to go your suggested route (ask for email and then follow-up with a request for a mailing address) and thought there would be a drop off at the second request (seems like getting them to open and respond to another email adds friction). Might be worth a little A/B test to see which approach has higher conversion!

        Keep doin’ what you’re coin’. We appreciate it. Gonna check out Popup Dominatrix (sp?) and LeadPages now…

        • My pleasure!

          You’re right, you will probably get the drop off at the second request, but you’ll still have more email addresses in your database to contact (you could probably segment your list based on who submitted the second request, then setup some auto responder content for those that didn’t).

          Definitely worth doing a split test to see!


  • Pushkar Kathayat

    NIce collection of mailing list plugin. Thanks for listing.

  • I’m a little bit confused about these plugins. Does OptinMonster or HybridLeads help you create a database of subscribers from which you can sendout a newsletter? Or is it just a way to more effectively prompt people to sign up for your mailing list? If it is a prompt, are they compatible with icontact or constantcontact for example?

    BTW, what is it with web services these days not fully explaining their features on their web site? anyway…

    I’m considering using iContact. I’ve been confused & frustrated by e-Newletter+MailChimp+Mandril to no end (I was advised by the e-Newsletter developer to set it up this way) and I am thinking that an offsite hosted newsletter service would work better for me. Pricey, yet it also has the bonus of not drawing on server resources either and I REALLY like the ability to segment a list. This may or may not be more complicated with composing it, since I might have to manually add new posts to it, I haven’t figured out yet if there is a way to send site posts posts into a draft newsletter hosted elsewhere than my site somehow or not.

    Any ideas?

    • Hi JD,

      Happy to clarify this for you.

      OptinMonster and Thrive Leads are designed to display prompts/calls to action to encourage people to subscribe to your email list.

      They don’t have the ability to send out newsletters. OptinMonster does now have the feature to save email addresses to a database in WordPress though. Thrive Leads doesn’t have this feature.

      I’ve tried iContact in the past along with Constant Contact – neither impressed me too much. Out of them all, GetResponse and MailChimp are my favourites.

      I’m not 100% sure on your requirements but here’s roughly how I’ve got my list setup:

      1) Tools/plugins display calls to action to encourage people to subscribe.
      2) MailChimp sends out a confirmation email.
      3) Link is clicked and then “final welcome” email is sent via MailChimp.
      4) I’ll manually create a newsletter to go out to my subscribers when a new post is ready

      MailChimp has the RSS to email option so I could completely automate this process but I only publish once every few weeks now.

      The RSS to Email function requires a paid MailChimp account I believe but that removes the requirement for another e-newsletter solution.

      I’m not sure why you’re using Mandril exactly, from my knowledge this is recommended for transactional emails so for example if someone had a membership site that needed to send emails with account details etc.

      The RSS to email function in MailChimp may be a good solution for you – you should be able to do the email segmentation in MailChimp as well.

      At the very least, might be worth trying this out in MailChimp on a test list to ensure this does exactly what you need.

      Not 100% sure on your requirements but hope the above helps.

  • Pranaame

    Hi! Could you suggest me something with artistic design popovers, floating ones with wizard an that too can save the mailing list? What about Benchmark and Mailchimp? Which plugin would be the best & cost effective?

    • Thrive Leads could do the trick. Although, I think the popovers are well designed, I’m not sure if you’ll agree.

      It won’t allow you to save emails to a database within WordPress but not many plugins do. Thrive uses HTML forms so Benchmark should work (although I haven’t tested it) I’ve used it fine with MailChimp.

      Here’s a review with some more details: