In the following post you’re going to discover 5 of the best WordPress mailing list plugins available, these will help super charge your list and take your website to the next level.
They say “the money is in the list” – which is so true, so if you are not building a mailing list then now is the time to start.
There’s another phrase that you may have seen floating around the internet – “the money isn’t in the list, it’s in what you do with the list”.
So remember that just installing a plugin and clicking – GO, isn’t going to give you instant access to a magic red button that gives you money whenever you press it.
It will, providing you’re patient and build up your list in the right way – I’m digressing now, that’s more for another day because you need to start somewhere and the place to start is with a VERY good WordPress plugin of course.
Premium mailing list plugins for WordPress
1. Hybrid Connect
I’m very fond of premium WordPress plugins, and I prefer them to free plugins due to better support, more frequent updates and overall better functionality.
Hybrid Connect is one of my more recent plugin purchases and it’s a mailing list plugin that I’ve used on countless websites, to great affect.
This is one of those plugins that I can’t really say a bad word about.
You can create squeeze pages, video squeeze pages, lightbox and slide in pop over optin forms and there’s the option to use short codes too.
A really cool feature is the split testing functionality so you can add multiple variations of your opt-in forms and test them to see which performs best.
The thing I like most about Hybrid Connect is how easy it is to customise, there’s no coding required so it’s just tweaking controls – there are other plugins that have come with the ability to customise without coding but I’ve found that I could never get most of them to look right and there was always limitations with the customisation options.
This is a problem that you won’t have with Hybrid Connect because there are so many customisation options and the other great thing is that the plugin is also responsive – we’ll be seeing more and more themes that are responsive in the future so it’s an important feature and looks great when everything is responsive.
On a side note, referring back to the reason I buy premium plugins; I recently had to call upon Hybrid Connect’s support (not due to an issue with the plugin, it was a poorly coded WordPress theme) and Paul, the developer who works on the help desk went above and beyond – sorted the issue out within a few minutes and we were good to go.
Just goes to show that when you invest in quality, you get looked after.
That isn’t it for features though, there’s a lot more so take a look at the plugin page for more details.
2. Optin Skin
Optin Skin is a another powerful premium mailing list plugin that makes it easy to add optin forms below posts, as sidebar widgets or as pop overs.
There are quite a few nice designs to choose from and some good customisation options but if you’re not really into the designs that come pre-loaded then you will need some coding knowledge to get the layout that you want.
Optin Skin works with a large number of different mailing list providers so compatibility won’t be an issue here.
There are some great features in Optin Skin including unique “skin” placement settings and special effects.
3. Plugmatter – Feature Box
October 13th 2013 update: In order to keep this list of mailing list plugins as fresh as possible I wanted to include this plugin, since I didn’t find it until after publishing this post. A new kid on the block for sure, but this is a powerful plugin:
Feature Box allows you to easily add a very visually attractive and clean opt-in ‘feature box’ below the header of your blog, something that is easier said than done with a lot of plugins.
While the Feature Box plugin has the usual cool stuff like the use of templates, the ability to run A/B split tests, being compatible with the majority of popular auto responder services and no need to mess about with any code, there’s also some other really cool features that I think are awesome and I’m sure you will dig these features too:
- Ability to turn off the opt-in feature box for existing subscribers
- Ability to target returning visitors with different opt-in boxes (following Seth Godin’s advice)
- Ability to use your own custom designs and plug them into the Plug Matter system
There are some other great features too of course, and this seems to be performing well for a lot of big players in the industry, so don’t miss this.
4. Optimize Press 2.0
October 13th 2013 update: this is another important update I have for you and no list of mailing list plugins would be complete without Optimize Press 2.0 which James Dyson launched quite a while after I published this post.
People don’t always think of Optimize Press as a mailing list plugin, because it was initially released as a theme that specialised in landing pages, sales pages and squeeze pages for WordPress along with some other awesome templates, so you could still run a blog and even have properly styled pages that would suit a membership area.
Now though things have changed, Optimize Press 2.0 now brings landing pages and sales pages in the form of a WordPress plugin (as well as the theme).
Oh, and it comes with its own membership plugin too which could save you about $200.
While I still use Hybrid Connect as my primary list building plugin Optimize Press 2.0 just makes it super easy to make great landing pages that incorporate awesome opt-in forms.
Here’s an example:
This took around 15-20 minutes to put together using a pre-existing template and that was the 1st time that I’d tried using the new Optimize Press live editor (which is incredibly easy to use by the way).
You get access to a load of powerful features, short codes and other elements that you can use on regular pages or a content template that you’ve setup using Optimize Press’s own live editor.
You can then customise the opt-in boxes on the landing pages you setup and adding your opt-in form code is as simple as copy, paste and clicking save.
The beauty of it all is that it’s all super easy, the functionality is beyond anything else on the market and there is no messing about with code – it just works, seamlessly and it converts.
When you install Optimize Press 2.0 as a theme you’ll also get the option to use opt-in forms as widgets in your sidebar so chances are you won’t need to mess about with many other plugins.
An awesome list building plugin, but so much more than that.
Turn your blog into a marketing powerhouse:
OptinMonster is a groundbreaking plugin from Syed Balkhi, founder of WPBeginner and Thomas Griffin who is the creator of the Soliloquy slider plugin.
They have come together to create what I believe to be a game changer – One of OptinMonster’s most impressive features is the ‘Exit Intent‘ feature – the plugin will track mouse speed and gestures of your visitors, allowing the plugin to display an opt-in form at the moment before they leave your site.
The reason why this is such a game changer is because over 70% of your visitors will NEVER return and it allows you to capitalize on that with Exit Intent and extremely powerful targeting features.
OptinMonster comes fully equipped with a number of opt-in form types and pop over themes that are easily customized without any coding.
Free mailing list plugins for WordPress
6. WP Email Capture
This is a really straight forward “no frills” mailing list plugin that allows you to add an opt-in form to your blogs sidebar.
You can customise email fields and which page you want to redirect the user to on sign up or after email confirmation.
This plugin doesn’t support any mailing list providers such as GetResponse or Aweber for example, but it does store them in WordPress and allow you to export to CSV file at any time you like.
Please note that this plugin defaults to a “powered by” link, although you can easily disable this in the settings if you like – or leave it in if you prefer.
There is a premium version of this plugin which offers priority support and extra features.
This plugin gives you a full mailing list management system that’s contained entirely within WordPress.
There’s no need for an external mailing list provider as Subscribe2 will take care of all of that for you and also provide you with an easy way to export all of your data should you need it.
You can use Subscribe2 to send new blog posts to your mailing list subscribers at an interval that suits you and using a customisable template.
If you don’t want to send blog posts automatically to your mailing list subscribers then that’s not a problem, you can send emails directly to your subscribers from within your WordPress dashboard and there’s a widget you can use to add an opt-in form to your websites sidebar.
This plugin works best for small numbers of subscribers in most cases because certain web hosts have limits on the number of emails that can be sent from their servers in a particular time frame. This is something that your web host will be able to advise you better on so it’s well worth asking them or taking a look at their terms and conditions.
8. Optin Revolution: WordPress Popup
If you’re wanting to use a popup on your blog to grow your mailing list then this is a really easy way to get it done.
You’ll be able to easily integrate with a number of popular mailing list providers such as Aweber, iContact, Mail Chimp and more.
Customisation is straight forward as there’s no code that you need to mess with and the popover that you’ll be able to create will do a great job of making your opt-in stand out to your visitors.
What about mailing list provider?
I used to use Aweber but ended up switching to GetResponse because the pricing was better and they also have a lot more features.
Certain tasks in Aweber should be easier than they are. Things like split testing your email campaigns rather than just your web forms and multiple types of auto responder for example.
Aweber’s auto responder is just time based, where GetResponse allows other types such as action based – you can even roll out a new auto responder sequence based on a subscriber opening a particular email.
They do a 30 day free trial too so you can test it for yourself and see if it’s a good fit for you:
List building, mailing list and opt-in form plugins have been the bane of my life, I’m not a developer or programmer, I consider myself pretty technical but as soon as CSS comes into the picture that’s game over for me.
I have spent an insane amount of money on list building plugins, I don’t want you to have to do that too so it’s important you make the right decision.
Start off by mapping out all of the features you want in a plugin and then look for a plugin that fits as closely as possible. In all honesty, you probably won’t find a plugin that does everything you want it to but you can get VERY close.
For example, if you’re wanting a lightweight plugin focused on popovers then OptinMonster is a great fit and while it has the ‘exit intent’ feature which is awesome, it’s not what I would call a ‘feature rich plugin’.
I find that on some sites OptinMonster is a better solution, and other sites Hybrid Connect is exactly what I need.
Hybrid Connect is ‘all singing, all dancing’ so to speak. The main things that attracted me to it where the wide range of opt-in form types that it supported and the incredible customisation functionality.
Here’s why this customisation functionality was so ground breaking…
I could say good bye to frantically searching through CSS tutorials that I didn’t understand and throwing time and money down the drain or using 3-4 different plugins… and say hello to a single plugin that was easy to use and did what I wanted it to do.
Don’t get me wrong, there are some great plugins on the market and if I was a developer then things might be different, but I’m not so that meant struggling until I found Hybrid Connect.
What’s your list building plugin of choice?8 Best WordPress Mailing List Plugins For List Building Magic by Adam Connell
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