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8 Best WordPress Mailing List Plugins For List Building Magic

WordPress List Building Plugins

Note: As of 22/06/2014, this entire post has been completely rewritten.

You need to build an email list.

Thousands of businesses are crying out after investing millions in building their fan base on Facebook.

That’s a big mistake.

Never build on rented land.

Building a mailing list is the way to go.

The simple truth is that the way to do this is to make it incredibly easy for your readers to subscribe.

This means adding opt-in forms to key locations on your site.

Just using what comes with a mailing list provider like AWeber won’t help you any more – these don’t perform.

You need a plugin that makes it super easy to add opt-in forms and collect email addresses from your readers.

I’ve tested countless plugins over the years, it’s cost me a lot of money, both in buying tools that suck and the value of the subscribers that I could have had with better list building plugins.

The plugins below will help you save time, save money, grow your list faster and in turn make even more money:

Top mailing list plugins for WordPress

 

Hybrid Connect

Hybrid Connect Is A List Building Plugin With Incredible Features

Every so often a plugin comes along that changes the game.

This is one of those plugins.

Before Hybrid Connect, I tried out countless other list building and email marketing plugins but I was always disappointed.

They all required some form of coding to get the forms to look how I wanted them to.

And what’s the point of buying a plugin if you have to spend loads of money getting a developer or designer to customize it for you?

There isn’t any.

What Hybrid Connect provided me with was a feature packed list building plugin that effectively grew my email subscribers.

FAST.

The ability to be able to create high converting and eye-catching opt-in forms in minutes that looked exactly how I wanted (without any coding) is incredible.

Save time. Save money. Get more subscribers. Earn more money. Simple.

Click here for more details.

Features:

  • 30+ opt-in form templates
  • Incredibly in depth customization options
  • Facebook integration
  • Supports any mailing list provider
  • Supports multiple opt-in form types (popovers, sidebars, slide-in, after post etc)
  • Supports shortcode placement of opt-in forms
  • Video opt-in forms
  • Built in statistics
  • Split testing
  • Display a button instead of an opt-in form
  • Create your own mini squeeze pages
  • Easy to use
  • GoToWebinar integration

Price: $49+

More Details Read Review

OptinMonster

OptinMonster is a lightweight and fast list building plugin for WordPress

OptinMonster is a fantastic list building plugin that works.

It’s not as feature intensive as Hybrid Connect, but where it lacks in the number of features it makes that up in being blisteringly fast.

The guys behind this plugin really know what they are doing – Syed Balkhi (founder of WP Beginner) and Thomas Griffin (creator of the Soliloquy slider plugin) have put something together that is very special.

The unique thing about this plugin is that it is modular.

Why does this matter?

Let’s say that you just want to use popovers and you don’t want to setup an opt-in form for your sidebar or any other opt-in form types.

You just install the basic popover plugin.

There is then no need to install any other plugin modules.

This means the plugin can be more lightweight and reduces impact on your server.

There is another feature you need to consider here – Exit intent.

This is an incredible feature which enables you to make popovers less obtrusive.

The plugin will track mouse speed and gestures of your visitors, allowing the plugin to display an opt-in form at the moment before they leave your site.

This feature will allow you to capture email address before users bounce from your site and never return.

Note: over 70% of your visitors won’t return, so this is important.

Features:

  • Exit intent feature
  • Easy to customize
  • Supports multiple email marketing platforms and autoresponders
  • Ability to add custom CSS
  • Support for shortcode placement
  • Multiple opt-in form types (Popover, slide-in, sidebar, after post, canvas and footer)
  • Page level targeting
  • A/B split testing

Price:

More Details Read Review

Popup Domination

Create high converting popups with Popup Domination

This plugin is used by over 43,900+ websites.

The reality is that Popup Domination supports just one type of opt-in form – popovers (or popups).

But, that being said it does the job incredibly well.

The great thing about this plugin is that you can either install it as a WordPress plugin, or install to any website with the standalone version.

With this plugin you will get 1 year of support but unlimited updates.

Features:

  • 12 popup designs
  • Comes as WordPress plugin or standalone software
  • Easy customization
  • Mobile optimized
  • Supports all major email marketing platforms
  • Built in analytics
  • A/B split testing
  • Forced subscription to protect content
  • Page level targeting
  • Exit intent

Price: $47

More Details

LeadPages

LeadPages Builds Your List Fast And Supports WordPress

Let me start off by saying that while LeadPages comes with a WordPress plugin, you are getting an entire platform from which to build your list.

The above image is taken from a landing page I recently made in around 5 minutes.

LeadPages will help you grow your list by doing the following:

  • Allowing you to create high converting landing pages within minutes.
  • Create your own 2-step opt-ins with LeadBoxes. These allow you to turn any link on any website into a link that displays a popover when clicked (can increase conversion rates by 30%).
  • Generate a ‘LeadLink’ which allows subscribes to join your list, sub-list or subscribe to a webinar with a single click.

I use LeadPages to handle the delivery of digital assets and then use 2-step opt-ins to offer exclusive content to my subscribers.

By doing this I have been able to triple my conversion rates.

Features:

  • 70+ Landing page templates (sortable by conversion rate)
  • Unlimited landing pages
  • Unlimited domains
  • No traffic limitation
  • Mobile friendly templates
  • Built in split testing
  • Built in analytics
  • LeadBoxes
  • LeadLinks
  • WordPress plugin
  • Complete hosting of your landing pages
  • Digital asset delivery
  • Supports all major mailing list providers
  • Incredible support

Price: $37/month+

More Details

OptinLinks

Secure content and create 2 step opt-ins anywhere with OptinLinks

This plugin is incredible.

OptinLinks gives you the ability to display a 2 step opt-in form, similar to how LeadPages does and protect subscriber exclusive content.

All at a fraction of the cost while providing some incredible features guaranteed to skyrocket your opt-ins like nothing you have seen before.

There are some differences here.

It’s not a hosted system, OptinLinks runs from your own server.

Despite this, you can still use the links this plugin generates elsewhere on the web with the professional version.

There are a few things here that make this plugin simply incredible.

One of the issues I have had with the likes of LeadPages, is that they have no way of ensuring someone confirms (when using double opt-in) after they subscribe.

OptinLinks has a nifty solution for this – the plugin will show a ‘waiting for confirmation’ notification to prompt subscribers to confirm.

The plugin will then remember that the user has subscribed and then allow you to restrict access to particular pages for none-subscribers.

In fact, when anyone tries to access the secured page, they’ll be prompted to opt-in.

Your subscriber exclusive content actually stays exclusive.

Features:

  • Multiple templates
  • Fully responsive
  • Easy placement via shortcode
  • Subscribe leads to multiple lists
  • Confirm your leads in real time
  • Save leads to a database
  • Available for HTML sites
  • Links work anywhere on the web
  • Built in split testing
  • Client management portal (in professional version)
  • Impressive built in analytics
  • Protect your subscriber exclusive content
  • Supports all major email marketing providers

Price: $37+

More Details

Plugmatter – Feature Box

Add A Feature Box With Plugmatter's Feature Box Plugin For WordPress

Feature Boxes are an incredible way to build your list.

Plenty of list building experts all over the web have cited that they get incredible conversions when using these.

The problem has always been that there was never a decent plugin for adding them.

The Feature Box plugin from Plugmatter makes this easy while complementing other email marketing plugins very well.

Features:

  • A/B split testing
  • Page level targeting
  • Target returning users
  • 6+ premium templates
  • Support for multiple email providers
  • Ability to turn off for existing subscribers

Price: $37

More Details Read Review

Optimize Press 2.0

Build your list fast with Optimize Press 2.0

We talked a bit about LeadPages earlier, which enables you to create high converting opt-in forms in minutes.

The limitation with LeadPages is customization.

One of the  differences here is that Optimize Press has a drag and drop page editor that allows you to customize your landing pages and make them look exactly how you want them to.

Optimize Press recently released a feature called the Overlay Optimizer; this allows you to utilize 2 step opt-ins similar to how LeadPages does.

With Optimize Press you have full control over your content and an impressive array of features.

Features:

  • Over 30 themes to choose from
  • Over 40 page elements to utilize
  • Comes with theme and plugin versions
  • Comes with a membership plugin (could save you $100-$300)
  • Create sales pages
  • Create landing pages
  • Create launch funnels
  • Create membership portals
  • Mobile optimized
  • Overlay optimizer (2 step opt-in)
  • Works with all email marketing platforms
  • Works with major membership systems like Wishlist, DAP, MemberMouse etc

Price: $97

More Details

Optin Architect

Manage your opt-in forms from a dashboard in the cloud with Optin Architect

Optin Architect is a cloud based tool that allows you to create high converting opt-in forms on the fly.

You won’t get a specific WordPress plugin here, but I wanted to include it since it does support WordPress (and all major content management systems).

The great thing here is that if you manage a large number of sites and want to monitor your conversions from a single dashboard – this is incredible.

Features:

  • Large selection of templates
  • Opt-in types include popovers, sidebars and site-wide opt-ins
  • Detailed analytics dashboard
  • Turn any link into a form
  • Exit intent
  • Unlimited forms
  • Embed on any website
  • GoToWebinar integration
  • Facebook integration
  • Supports major mailing list providers
  • Supports all major CMS and ecommerce platforms

Price: $97/year+

More Details

The reality about email marketing plugins

I’ve tested countless mailing list plugins.

And that includes the free ones.

There are some lessons that I have learned the hard way.

  • Most free list building plugins suck (they take more time to get working, they lack features that premium plugins do, there’s little support and they’re slow to be developed)
  • Customization options are important
  • You need a good all round list building plugin that can at least display your key opt-in forms

How to pick the perfect list building plugin for you

There are a lot of different situations where certain plugins work better than others.

It’s important to understand exactly what you want to accomplish.

Below I have put together some motivations and scenarios together and which list building plugin/platform works best:

Value for money

Hybrid Connect – on a feature to cost ratio, Hybrid Connect wins here. You get incredible features and a form editor that allows you to customise every detail quickly.

A great all round list building plugin

It’s between Hybrid Connect and OptinMonster here.

Hybrid Connect has more features, but OptinMonster is more lightweight.

A feature intensive mailing list plugin

Hybrid Connect is the first choice if your focus is on a larger set of features and you want to display high converting opt-in forms.

Optimize Press is a great candidate here too if you want to create landing pages that get results. The features are incredible. It comes with a theme and plugin version as well as a membership plugin.

A light weight plugin that covers multiple opt-in types

OptinMonster – This plugin is modular and lightweight as it stands. Having the ability to only install the add-ons you need to use is powerful. And the features are impressive too.

To promote exclusive content and encourage people to click on your confirmation links

OptinLinks – This plugin will allow you to secure pages and restrict access to those who have opted in.

Users that aren’t subscribed will be urged to subscribe to gain access and once someone enters their email address they will be shown a ‘waiting for confirmation’ notification to encourage them to click the confirmation link if you’re using a double opt-in process.

A plugin to display high converting popovers

Both Popup Domination and OptinMonster work well here.

OptinMonster will give you access to more features, but you need to pay a bit more for the exit intent feature whereas Popup Domination limits you to displaying popovers but you get the exit intent option at a lower price.

A plugin to easily allow you to add a Feature Box

You can do this in Hybrid Connect, but Feature Box by Plugmatter is specifically designed to do this and has the documentation to help you get it done easily.

A dashboard in the cloud for multiple sites

LeadPages will provide this for you and give you access to landing pages and 2 step opt-in forms but you won’t have the ability to display regular popovers.

Optin Architect won’t allow you to create landing pages, but you can use it for 2 step opt-in forms, regular style popovers, sidebar opt-ins and more.

Both solutions are hosted and Optin Architect works out better when you take cost into account.

To build high converting landing pages

I use LeadPages and Optimize Press, but they both fit more specific requirements.

When I need a hosted solution or the ability to roll out tested and proven landing pages fast, I use LeadPages.

When I need a much more in depth level of customization, I use Optimize Press.

Your chance to get more email subscribers starts here

With the mailing list plugins listed above, you will be able to make it incredibly easy for your readers to subscribe to your list.

That’s the mistake that 90% of people make and by taking the first step today you will be putting yourself at a huge advantage over them.

You are in the driver’s seat.

Identify what you need, look at the options, grab the plugin and start building your list right now.

You will be glad you did.

About Adam Connell

Adam is the founder of Blogging Wizard. Previously managed a marketing agency. Adam now helps others to become more successful online. Get more from Adam on Google+.

Want more actionable advice to grow your blog? Sign up and get free access to my exclusive blogging toolkit.
  • New Dominie

    I did not see anything about list maintenance, allowing subscribers to change their email address and or to unsubscribe,

    • http://www.bloggingwizard.com/ Adam Connell

      Thanks for your comment, I left this out because it is generally outside of the scope of most mailing list plugins and is usually part of the auto responder service that you choose to use.

      For example, every email that’s sent from an auto responder/mailing list provider will have an unsubscribe or ‘manage subscription’ link at the bottom.

  • Dustin LindenSmith

    Hi there,

    I’m looking for a list manager to use within my existing user/subscriber base of my WP site, but everything mentioned here seems to be driven by the signing up of non-registered users who simply visit the site, but don’t register as users. Do you have any advice on this point? Is there a basic functionality within WP itself for that?

    • http://www.bloggingwizard.com/ Adam Connell

      Hi Dustin,

      There are systems that do this, an example would be: http://wordpress.org/plugins/email-newsletter/.

      It’s not something I’ve used but does have some good functionality.

      I personally try to avoid using WordPress to send emails to my list through my web server because I’ve had deliverability issues in the past, also some web hosts limit the number of emails you can send in an hour.

      Depending on how many users you have, the plugin I mentioned may just do the trick.

  • Career Sidekick

    I want to use Subscribe2 on my blog but the sidebar widget doesn’t seem to be working properly. hmm

    • http://www.bloggingwizard.com/ Adam Connell

      I’ve used Subscribe2 on a number of blogs in the past without any issues. I’d suggest posting more details of your issue in the WordPress forums or contacting the developers directly.

  • Nick

    Hi. I have Hybrid-Connect, but an intrigued by Optinmonster. Would you say that if you have Hybrid-Connect you do not need OptinMonster? In other words, it seems Optinmonster is an alternative to H-C. Does it offer any additional features that are not basically covered by H-C (other than “exit intent”).

    • http://www.bloggingwizard.com/ Adam Connell

      Thanks for your comment Nick.

      I still consider Hybrid Connect a more complete mailing list plugin, although there are a few opt-in form types that it doesn’t do.

      For example, the footer and slide in optin form types – OptinMonster supports these but Hybrid Connect doesn’t.

      Although OptinMonster doesn’t support opt-in forms in sidebar widgets and a few other optins that Hybrid Connect does.

      If you are looking for just a pop over plugin then I would say go with OptinMonster – one thing that I love about it is that you can just install the popover module and it will help minimise the additional server resources that running the plugin will require.

      Hybrid Connect requires installing the full plugin even if you only need to use the popover functionality.

      OptinMonster hasn’t been on the market as long and it was a while since I reviewed Hybrid Connect so when I have some time I’ll put together more of a comprehensive comparison between the two.

      Of course, like you mentioned the other benefit is exit intent which shows some great potential.

      Thanks,
      Adam

  • http://ThierryWeber.com thierryweber

    Nice post Adam and good advices but about Hybrid Connect, it works only on wordpress platform not on a standalone installation :-( Don’t understand why? A so powerful plugin and no way to use it on our own website!

    • http://www.bloggingwizard.com/ Adam Connell

      Thanks for the kind words and taking the time to comment.

      In fact, the majority of plugins available for WordPress just aren’t available as stand alone scripts.

      I’ve only ever found a handful of plugins that are.

      I’d imagine part of this is because there is so much demand for WordPress plugins as opposed to other CMS and websites built without the use of a CMS.

      I would recommend that you contact Shane and the team that created the plugin, they may have an alternative for you.

      • http://ThierryWeber.com thierryweber

        Thanx Adam for the idea ;-) Once again: nice job for your post, very helpful. Bravo!

        • http://www.bloggingwizard.com/ Adam Connell

          No problem Thierry – as they say ‘if you don’t ask, you don’t get’.

          Speak soon,
          Adam

  • http://jaysonlinereviews.com/ Jason Orban

    Nice list I use hybrid connect as well but I am really liking number #3 the plugmatter feature box I will definitely have to check this one out.

    • http://www.bloggingwizard.com/ Adam Connell

      Thanks for your comment Jason.

      Plugmatter is quite an interesting plugin, it makes it very easy to add opt-in forms below the navigation section. A feature I’ve not found in many plugins.

  • Joe Vennare

    Adam, what pluggin are you using at the bottom of your posts?

    • http://www.bloggingwizard.com/ Adam Connell

      Joe, it’s a plugin called Convert Press.

      It’s one that I’ve been testing recently. It’s a monthly subscription type thing so the support is great but I had a lot of issues getting this plugin working as it should.

      Because of that it’s not something I can recommend at all right now.

      I see a big future for the plugin but the fact that I had to take a ‘list’ of problems to their support team raises alarm bells that the plugin just isn’t ready.

  • http://blog.kevinneberman.com Neebski

    Thanks for the post Adam, I have a quick question. I am having trouble finding a plugin that will manage the queue output of ~1000 user emails. I don’t particularly want to signup for any external provider. Do you have any suggestions?

    • http://www.bloggingwizard.com/ Adam Connell

      My pleasure.

      I haven’t found a good one, but it’s not something that I’ve spent too much time on because there’s always potential for these things to misfire and get your server IP blacklisted.

      It will also mean additional resources required through WordPress and your server which could impact your users.

      There is something called PHP List which could definitely work for you – it was what I was originally going to use before signing up for a provider.

      http://www.phplist.com/

      The learning curve and time to set this up ended up making paying for an external provider a better option for me.

      That being said, PHP List can cope with huge mailing lists.

      Hope this helps,
      Adam

  • Alkra Yumbrea

    Thanks Adam this helped alot.

    • http://www.bloggingwizard.com/ Adam Connell

      My pleasure, Alkra – glad this post has helped you.

  • http://www.patricia-weber.com Patricia Weber

    A few months ago I invested in leadpages and I like it. As far as integrating it to my blog, well, that’s a conversation for me and my webmaster. Thanks for the reminder. I use it standalone for now.

    • http://www.bloggingwizard.com/ Adam Connell

      Thanks for your comment, Patricia. Glad you’re liking LeadPages! Integrating it should be fairly straight forward :)

  • http://sylvianenuccio.com/ Sylviane Nuccio

    Thanks Adam,

    I’m saving this post for further need. For now I have my eBook offer as an opt-in, but never did I found a post where they listed all these cool opt-in forms pluggins.

    • http://www.bloggingwizard.com/ Adam Connell

      My pleasure, Sylviane!

      Glad you’ve found this useful and you’re off to a great start already having your eBook ready.

      Have an awesome weekend.

  • http://erikaawakening.com/ Erika Awakening

    “Don’t build on someone else’s real estate.” Boy do I love the straight shooting of this article.

    I can’t say I regret that I invested so much in Facebook, as it served well at the time. And wow have there been some major changes that have me no longer investing there nearly as much. Time to build on our own real estate!

    I feel a little overwhelmed choosing among all these wonderful plugins that you’ve so helpfully summarized here. I do notice that the aweber forms load very slowly so perhaps Optinmonster would be the best bet. I know fellow blogger Yaro Starak uses it and recommends it highly …

    Thanks again.

    • http://www.bloggingwizard.com/ Adam Connell

      Hi Erika,

      Glad you liked the post!

      It’s good to hear that you’re moving towards building your email list.

      OptinMonster is great, it’s in active development and I use it for a lot of my sites. Great to hear about Yaro using the plugin too :)

      Happy to help!

  • Val Strann

    Hi Adam.
    Thanks a lot for very informative review & analysis of plugins.
    It brought me much more useful orientation in the “ocean” of plugins,
    I am not very experienced, so I would like to ask you – where can I find information how I can connect “modern opt-in plugins” with auto-responder (which usually has its own opt-in form)?
    especially I am interesting in GoGVO auto-responder.
    My goal is to receive the lead from opt-in form, create the list and use this list for email campain, which is created in auto-responder.
    Best regards and wishes

    • http://www.bloggingwizard.com/ Adam Connell

      Hi Val,

      My pleasure.

      Most of the plugins listed above should have tutorials on how to integrate the auto responder (at least for the plugin specific part). For example, with OptinMonster, it’s a case of getting the form code from your auto responder.

      In order to get the form code, you would need a tutorial that is specific to your auto responder, I’m not familiar with GoGVO. if you get in touch with them, they should be able to provide you with a tutorial or explanation of how to integrate this.

      Sorry I can’t be much more help at this point, I have experience with a number of auto responders but GVO isn’t one of them.

      All the best,
      Adam

  • Joerg

    great Stuff and useful Information, thanks for that!